Is the focus on average daily rate (ADR) helping or hurting hotel profitability? In this episode of Travel Market Life, we unpack the financial realities of today’s hotel industry, recorded live at the Independent Hotel Show 2024.

How much financial leakage are hotels experiencing? Is a focus on ADR detrimental to overall profitability?

In this episode of Travel Market Life, we unpack the financial realities of today’s hotel industry, look at financial performance throughout the business and how to improve revenue opportunities – including making growth in F&B and ancillaries

Recorded live at the Independent Hotel Show 2024 with

• Scott Turner, MD, Auden Hospitality reveals challenges in hotel food and beverage profitability, suggesting operational changes like outsourcing to combat high costs.
• Jonny Siberry, Group Revenue Officer, Sarova Hotels addresses evolving guest expectations, emphasising the need for hotels to adapt their marketing and pricing to attract cost-conscious travelers, especially post-Brexit.
• Nathan Pick , Director of Finance, Zetter Hotels, promotes in-house financial managementusing data-driven strategies to enhance profitability and create unique guest experiences.
• Vineeth Purushothaman, Consultant, White Sky Hospitality, highlights the impact of hidden costs from OTAs and loyalty programs on brand health, recommending data analytics to improve distribution strategies.
• Jutta Moore, MD, Moore Hotel Consulting advocates for dynamic pricing to optimiseoccupancy and revenue based on real-time demand.

Profitability in food and beverage (F&B) dropped by over 30% in the last five years. Revenue Per Available Room (RevPAR) is up by 17% in Europe compared to January 2020, F&B revenue increased just 5%. In 2018, hotels’ F&B profit margin stood at an average of 32%, but fast-forward five years and this fell 10 percentage points to 22%.

Discover more https://www.audenhospitality.com/fb-report-h1-2024

Travel Market Life is produced and managed by Urban Podcasts.