• Question Your Customers

  • Nov 6 2024
  • Duração: 18 minutos
  • Podcast

Question Your Customers

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  • Sumário

  • Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.


    Key Takeaways:

    • 00:37 - A single open-ended question can reveal a wealth of valuable insights
    • 05:51 - Listen for the language customers use in their feedback for possible marketing opportunities
    • 08:42 - Form questions and answer fields that allow customers to use their own words to express what they think
    • 14:18 - Focus on organic feedback rather than quantitative metrics


    Links and Resources:

    Customer feedback on basecamp.com

    Books by 37signals

    Sign up for a 30-day free trial at Basecamp.com

    HEY World | HEY

    The REWORK podcast

    The Rework Podcast on YouTube

    The 37signals Dev Blog

    37signals on YouTube

    @37signals on X
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