Strategy for Creatives: Business Minus the Bullshit Por capa

Strategy for Creatives: Business Minus the Bullshit

De: Sasha | Business Strategist for Creative Women
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  • Sumário

  • Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.
    © 2024 Strategy for Creatives: Business Minus the Bullshit
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Episódios
  • Business Strategist vs. Business Coach: Key Differences and When to Hire Each

    Business Strategist vs. Business Coach: Key Differences and When to Hire Each
    Jul 2 2024
    Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help elevate your business. Whether you're starting out, pivoting, or looking to overcome specific challenges, understanding the distinct roles of a strategist and a coach is crucial. Highlights: [00:08] - Introduction and overview of the episode's topic [00:46] - The surge in business coaches and the importance of understanding their role [02:04] - Key responsibilities of a business strategist vs. a business coach [04:28] - When to hire a business strategist: early stages, pivoting, or identifying opportunities [06:39] - Case study: Helping a client streamline services to avoid burnout [08:13] - When to hire a business coach: overcoming mental blocks and mindset challenges [11:05] - Differences in approach: Strategist as a planner vs. coach as a guide [12:35] - The importance of actionable steps and follow-through in business strategy [13:27] - Differences in session formats: One-on-one intensives vs. group programs [17:08] - Examples of different types of strategists and coaches [20:11] - Choosing the right support for your business needs [23:13] - Actionable step: Assessing your business needs Actionable Tips: Identify Your Needs: Assess whether you need a strategist for planning and actionable steps or a coach for mindset and productivity improvement. Consider Timing: Hire a strategist when starting, pivoting, or facing specific challenges. Hire a coach to overcome mental blocks or improve business management. Understand the Approach: Know that strategists provide detailed plans and steps, while coaches offer guidance and support through mindset and behavior changes. Use Both: Combining a strategist and a coach can provide comprehensive support, addressing both practical and psychological aspects of your business growth. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 minutos
  • 5 Common Marketing Mistakes to Avoid and Boost Your Business Growth

    5 Common Marketing Mistakes to Avoid and Boost Your Business Growth
    Jun 25 2024
    Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your marketing strategy, save time, and convert potential clients into paying customers. Highlights: [02:21] - The importance of focusing on self-care as a business owner [03:05] - Mistake 1: Trying to be everything for everybody [04:53] - Mistake 2: Lacking a strong online presence beyond social media [07:36] - Mistake 3: Focusing too much on yourself rather than your clients [09:34] - Mistake 4: Spending too much time on the wrong tasks [13:31] - Mistake 5: Trying to be on every social media platform [17:11] - Recap and actionable steps to avoid these mistakes Actionable Tips: Niche Down: Focus on one or two specialized services to better serve your target audience. Build an Online Presence: Have a website or landing page to direct potential clients and gather their information. Client-Centric Content: Tailor your messaging to address your clients' needs and problems. Effective Time Management: Prioritize marketing activities that offer the highest ROI, such as networking and client engagement. Social Media Strategy: Choose one or two platforms where your target audience is most active and dedicate your efforts there. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 minutos
  • Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)

    Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)
    Aug 1 2023
    Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing aids sales and PR bolsters management are invaluable. We dive into the realm where PR and marketing meet. Ever wondered how to cozy up to Gen Z? Lauren shares her wisdom on that and more. Discover how to find your business niche and pitch to publications in a way that they can't resist. We even take a deep dive into the power of reputation in PR and marketing, and the many ways B2B enterprises can leverage PR for growth.The second half of the episode is a gold mine! We discuss third-party endorsements and the incredible atmosphere they create for your marketing activities. Plus, Lauren also doles out actionable advice on a PR-focused task that can accelerate business growth. Whether you’re a business rookie or in the midst of change, don’t miss out on these strategies to authentically grow your brand. Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they’re headed.Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow. Episode TranscriptGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 minutos

Sinopse

Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.
© 2024 Strategy for Creatives: Business Minus the Bullshit
Gestão e Liderança Marketing e Vendas Economia
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