"You don't have to feel confident to be great at what you do."

We talk with Laura Wilkes, founder of Communicating for Impact, about content creation, putting yourself out there, and what it really takes to build a full-service production house.

Laura has 15 years of experience in education leadership and media production for global education brands. She started Communicating for Impact after seeing how high-quality, strategic media can accelerate growth for experts and mission-driven organizations.

In this episode, we chat about:

• passions vs businesses
• going from reluctant leader to confident director
• the role of authenticity and creativity in content creation
• Laura launching her own creative production house
• how to stand out in saturated markets
• understanding buyer psychology
• the mechanisms needed to take the entrepreneurial leap

*Prefer video? Watch the episode on YouTube.

FOR MORE FROM LAURA WILKES:

1. Connect on LinkedIn

2. Check out Communicating for Impact

3. Follow her YouTube channel

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WORK WITH US:

1. Book a free 1:1 chat with us to strategize your teaching business.

2. Learn how to monetize your teaching skills with TAP

3. Download our free guides for teacherpreneurs.

THE THRIVING TEACHERPRENEUR

Get inspired to start and grow your own education business. Weekly insights, stories, and reflections on education entrepreneurship.

Subscribe on Substack here.

Want to monetize your skills as a teacher? Book a free 1:1 with us to see if we can help.

"You can be included and still not feel that you belong" - Ben Goldstein.

We sit down with Ben to talk inclusion in ELT - and what that actually means (and what it doesn't).

Ben is a writer, teacher trainer and conference speaker. He taught materials writing for many years on the online MATESOL program of the New School in New York. He has published two methodology handbooks for teachers: Working with Images and Language Learning with Digital Video. 30 Ideas on Inclusion in ELT, a pocket handbook for teachers has also just been published by Cambridge.

In this episode, Ben discusses:

• defining inclusion in education
• challenges and misconceptions of inclusive teaching
• belonging vs inclusion
• why "inclusion" isn't the best word to use
• how being critical of inclusivity is alright
• holistic strategies for teachers to use
• engagement, representation, and action in UDL

FOR MORE FROM BEN GOLDSTEIN:

1. Connect on LinkedIn

2. Ben's book "30 Ideas on Inclusion."

3. Visit his website bengoldstein.es

OUR PARTNER: WE ARE ENGLISH TEACHERS

Are you struggling to find students as a teacher entrepreneur? Join the Elevate community via the We Are English Teachers community and gain visibility through their network of learners looking for a teacher.

We Are English Teachers: https://weareenglishteachers.com/

Thank you for listening. Your support has been overwhelming and we couldn't do what we do without you.

Collaborate with us:

Want to integrate your brand with our podcast in an effort to improve language education?

Reach out here: info@learnyourenglish.com

RESOURCES TO HELP YOU:

1. Connect with us on our Substack.

2. Book a free 1:1 chat with us to strategize your teaching business.

3. Follow the LYE YouTube Channel

4. Learn how to monetize your teaching skills with TAP

5. Download our free guides for teacherpreneurs.

Want to monetize your skills as a teacher? Book a free 1:1 with us to see if we can help.

"Make a decision about which direction you wanna head towards. Start walking and don't do anything else for 30 days" - John Healy

We chat with John Healy about education businesses, how indecision stagnates us, and what teachers can do to execute as entrepreneurs.

John Healy is the founder of My Speaking Score - an AI-powered platform that helps non-native English speakers prepare for the TOEFL Speaking test with confidence. From building a consulting business to teaching in Korea to now founding an edtech company, John's career in ELT is vast. He joins us to talk teaching and education businesses.

In our discussion, we dive into:

• navigating self-doubt
• analyzing risk - and why people should take more of them
• why people are reluctant to make decisive decisions
• outcome businesses vs hourly rates
• balancing passion and profit in education
• powering through early business struggles
• how ideas are easy and execution is difficult
• being obsessive over getting your customer their results

FOR MORE FROM JOHN HEALY:

1. Connect on LinkedIn

2. Check out My Speaking Score

Thank you for listening. Your support has been overwhelming and we couldn't do what we do without you.

Collaborate with us:

Want to integrate your brand with our podcast in an effort to improve language education?

Reach out here: info@learnyourenglish.com

RESOURCES TO HELP YOU:

1. Connect with us on our Substack.

2. Book a free 1:1 chat with us to strategize your teaching business.

3. Follow the LYE YouTube Channel

4. Learn how to monetize your teaching skills with TAP

5. Download our free guides for teacherpreneurs.