The CPG Guys are joined in this episode by Julie Haleluk, Global Head of Growth - Shopping Video at Amazon.

Follow Julie on LinkedIn at: https://www.linkedin.com/in/juliehaleluk/

Follow Amazon Ads online at: https://advertising.amazon.com/

Julie answers these questions:

1. Breaking Down Silos: In your talk, you emphasize that marketing strategies are still planned in silos, but customers don't shop that way. How can traditional CPG organizations break down the internal walls between retail media, social, and brand teams to build a unified strategy?
2. Measuring ROI Beyond the Click: Traditional social media focuses on engagement metrics like likes and views, while retail media focuses on immediate ROAS. When connecting social storytelling to shoppable moments via Amazon Shopping Video, how should CPGs reframe their KPI frameworks?
3. The Authenticity vs. Control Dilemma: You mention prioritizing creator partnerships rooted in authenticity over strict scripts. CPG brands are notoriously protective of their brand guidelines—how do you coach legacy brands to loosen the reins so creators can actually convert?
4. Creating a Full-Funnel Content Engine: How can a CPG brand take a single livestream or Amazon Live video and efficiently repurpose that asset across lower-funnel product detail pages (PDPs), Amazon Ads, and off-Amazon touchpoints?
5. Moving CPGs Beyond Search to Inspiration: CPG shopping on Amazon has historically been intent-driven and search-heavy. How is social commerce transforming Amazon from a destination where consumers simply reorder toothpaste into a place where they discover new products?
6. Lessons from OLLY & PetIQ: In your session, you spotlight brands like OLLY and PetIQ. What are the common playbooks or creative strategies these successful brands use to turn passive viewers into active buyers?
7. Agency & Brand Collaboration: You are co-presenting with agency partners like WPP Media. What does the ideal operating model look like between a CPG brand, its agency, and Amazon’s internal video and social commerce teams today?
8. The Future of Interactive Retail: Looking ahead over the next 2–3 years, what emerging features or tech in Amazon’s social commerce ecosystem should CPG marketers start experimenting with right now to stay ahead of the curve?

CPG Guys Website: http://CPGguys.com
Substack Newsletter: https://substack.com/@thecpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

1. UNILEVER SAYS BRAND BUILDING AND COMMERCE ARE NOW THE SAME JOB
2. GENERAL MILLS CONSIDERING SEPARATION OF HAAGEN-DAZS OUTSIDE NORTH AMERICA
3. EU CHARGES TIKTOK WITH FAILING TO PROTECT USERS’ MENTAL HEALTH
4. PUBLICIS HITS BACK AT WPP’S CINDY ROSE OVER “CEO HANDSHAKE” CLAIMS

CPG Guys Website: http://CPGguys.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by 9-time Emmy Award Winning Journalist and Executive Coach Jane Hanson.

Follow Jane on LinkedIn at: https://www.linkedin.com/in/janehansontv

Follow Jane Hanson online at: http://janehanson.com

Jane answers these questions:

1. Jane, you spent nearly 3 decades as a broadcaster on NBC and won nine Emmys before becoming a communications coach. What did live television teach you about communication that most business leaders never get the chance to learn?
2. Your website carries a line I love — “Don’t EVER wing it” — along with that famous quip about how long a good speech takes to prepare. In a world of back-to-back meetings and AI-drafted talking points, what does real preparation look like for a busy executive?
3. You’ve coached leaders across finance, insurance, tech, fashion, media, pharma, and even chefs and restaurateurs. What’s the most common communication mistake you see, no matter the industry?
4. You help clients become “comfortable and commanding on camera.” Today so much leadership happens on video — all-hands calls, LinkedIn clips, podcasts, retailer pitches. What are the two or three things a leader can do right away to show up better on screen?
5. In your Forbes piece on the 2026 Oscars, you wrote that audiences remember stories far more than lists of names. How should a CPG or retail executive use storytelling in a boardroom, an earnings call, or a joint business plan with a retailer?
6. That same article praised Conan O’Brien’s humor for building rapport, but warned about letting humor become the headline. How can leaders use humor and personality to connect without creating a problem for themselves?
7. You’ve spent a career asking tough question in s as a journalist. Now that you coach the people being asked, how should a leader handle a hard question — whether it comes from a reporter, an investor, or their own team — without getting defensive or going off message?
8. Another lesson from your Oscars piece: your reputation enters the room before you do. In an era where every comment can be clipped and shared, how should leaders think about consistency and message discipline over the long term?
9. You wrote about how AI was supposed to make in-person conferences obsolete, and instead attendance is surging. As AI writes more of our emails, decks, and talking points, what parts of leadership communication must stay unmistakably human?
10. Much of your Forbes work focuses on how communication helps women advance. Looking at your reporting on the gender pay gap, where does communication — negotiating, advocating for yourself, being heard in the room — make the biggest difference, and what should organizations be doing differently?
11. You’ve also written about how consumer brands communicate with women — from the DIY beauty boom to the American Heart Association’s Go Red campaign with retailers. What can CPG leaders learn from those examples about speaking to consumers versus speaking to their own teams?
12. If a leader listening today could adopt just one communication habit starting Monday morning, what should it be?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of Dollar General Media Network, the retail media division of Dollar General.

This episode was recorded in cannes France at teh Cannes Lions International Festival of Creativity.

Follow Austin on LinkedIn at: https://www.linkedin.com/in/austinleonard/

Follow DG Media Network online at: https://www.dgmedianetwork.com/

Austin answered these questions:

1. How is this massive traffic surge fundamentally shifting your product roadmap from an offsite performance focus to high-margin onsite real estate?
2. What are the backend ad-product transformations required to support this shift, and how can brands ensure their SKUs win that automated, AI-mediated prompt?
3. From a media network perspective, how are you building exclusive, high-impact ad packages or specialized audience segments to let brands target this locked-in subscription cohort early on?
4. How does this hyper-rural, often sole-retailer geographic footprint allow DGMN to provide clean, deterministic attribution that completely avoids the audience overlap and data duplication that plagues traditional programmatic buying?
5. When a skeptical agency media buyer challenges you on incrementality, how does DGMN use its closed-loop loop data to mathematically prove that you are driving net-new volume rather than just claiming credit for an unavoidable register ring?
6. How is DGMN turning this into a highly dynamic, programmatically addressable ad product? Can a CPG brand sync their offsite streaming digital audio flight directly with a real-time audio trigger inside the physical aisles where the shopper is holding the basket?
7. How does DGMN let a brand dynamically flex its creative assets across your self-serve platforms so they can serve value-based, coupon-stacking messaging to one cohort, and convenience/premium-tier messaging to the other?
8. In most legacy retail environments, these are separate fiefdoms that fight for control. How does this unified layout give you a speed-to-market advantage when a brand wants to pair their national enterprise marketing dollars directly with targeted retail media networks to create a 1+1=3 effect?
9. As programmatic buyers demand more self-serve execution, how are you ensuring that your software integrations maintain the necessary governance, clean room privacy, and simplicity that makes the platform accessible to smaller, emerging challenger brands?
10. To close us out, what is your forward-looking vision for how machine learning and AI execution will let DGMN automate the generation of millions of distinct creative variations so brands can scale personal consumer conversion down to the individual household?

CPG Guys Website: http://CPGguys.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

1. THE WEEK THE CRACKS IN THE AI TRADE GREW DEEPER
2. WALMART BUILDS INFRASTRUCTURE FOR AGENTIC COMMERCE
3. COLGATE-PALMOLIVE GROWS SALES AS NORTH AMERICA STAYS WEAK
4. DOORDASH TO BUY INSTACART FOR ABOUT $17 BILLION

CPG Guys Website: http://CPGguys.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this crossover with the Digital Fix Podcast by hosts Sean Halter CEO of MiOS Intelligence and Steven Moy, Founder & CEO of MoY.

Follow Sean on LinkedIn at: https://www.linkedin.com/in/seanhalter/

Follow MiOS Intelligence online at: http://miomarketplace.com

Follow Steven on LinkedIn at: https://www.linkedin.com/in/stevenmoy/

Follow MoY online at: https://www.stevenmoy.co/

Follow the Digital Fix podcast on Apple at:

This conversation was recorded in New York City at Advertising Week New York 2026.

CPG Guys Website: http://CPGguys.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Retail Accounts & Agencies at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollida
Find NielsenIQ Media online at: http://nielseniq.com

This episode is sponsored by NielsenIQ

Nicole answers these questions:

1. Set the scene for us: what just happened up there, and what's the one-line thesis you want our listeners to walk away with about the 2027 consumer?
2. Let's start with what's actually keeping consumer attention in this new data. What's newly topping the list of consumer concerns, and why has the picture shifted so much from a year ago?
3. You're also tracking what NIQ is calling the 2026 economic divide — this K-shaped split between financially secure and financially insecure consumers, with the US diverging faster than the global average. Walk us through that gap, and why 'average consumer' planning is losing relevance for brands.
4. You're seeing broad-based growth across nearly every savings tactic out there — couponing, loyalty, bulk buying, private label. Is this just belt-tightening, or is something deeper going on in how consumers are defining value?
5. Talk to us about the 2027 spending map — what's getting cut versus what's holding steady or protected, and why are you framing this shift as 'justification rather than habit'?
6. Let's talk channel. Club keeps pulling away on structural value, while Grocery and Dollar are struggling on trips per buyer — with real dollars attached to that decline. What's driving that shakeup, and what should traditional grocery be doing about it?
7. Better-for-you products and private label are both surging even through this tougher economic backdrop. How do those two trends connect, and what does it mean for national brands trying to defend their share?
8. Online, consumers are clearly paying a premium for convenience and speed — but in-store, promotions are working less even as retailers run more of them. What's driving that disconnect, and which basket metric should brands be watching most closely right now?
9. Of everything we've covered today, what do you see as a fad, what's a real trend, and what's an enduring shift? And as you look ahead, what are the forces you think will define the next chapter of how people shop?
10. As brands and retailers start digesting the full Consumer Outlook 2027 report, what's the one action you'd tell them to take right now — and where should people follow you and NielsenIQ to catch the rest of it?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

1. Coca-Cola Selects Omnicom for NA Media Agency
2. Kroger's Plan for "America's favorite Grocer"
3. Salesforce to Purchase Braze for $5.7 Billion
4. Boston beer Logs Lower Profit and Revenue as Beer Demand Slides

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.