What is digital PR and does it matter?

In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester.

Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility.

If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today!

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Show notes: https://targetinternet.com/resources/what-is-digital-pr

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Does the world of digital marketing need any more three letter acronyms? Apparently so...

In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing.

As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today!

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Show notes: https://targetinternet.com/resources/geo-and-how-to-rank-in-searchgpt

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Is content marketing still relevant in 2024?

In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success.

We also discuss the impact of zero-click behaviour, social media algorithms, digital PR and and give our practical tips for creating content that still stands out. Listen in today!

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Show notes: https://targetinternet.com/resources/is-content-marketing-dead

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.