Episódios

  • Claude Baudoin with cebe IT

    Claude Baudoin with cebe IT
    Sep 19 2024
    Claude Baudoin, co-chair of several OMG task forces, including the AI Platform Task Force, discussed the timeliness of AI standards. He highlighted the need for standards to address interoperability and portability issues in AI, citing examples like the portability of neural network models and standardization of image classifiers. Baudoin emphasized OMG's open process for determining standards through RFIs, contrasting it with ISO's more guideline-focused approach. He encouraged active participation in OMG to shape standards, offering a competitive advantage in the market. OMG's efforts aim to provide concrete, technical standards, unlike ISO's general advice. Action Items
    • [ ] Issue a request for information to determine needed AI standards.
    • [ ] Get involved in OMG's standards development process by becoming a member and attending meetings.

    Outline Introduction and Participant Roles
    • Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman, the OMG CEO and chairman.
    • Claude Baudoin introduces himself as the owner and principal at cebe IT and Knowledge Management, based in San Rafael, California.
    • Claude mentions his extensive background in software engineering, IT management, and his long association with OMG, including his roles in various task forces and working groups.
    • The focus of the podcast is on AI standards, and Claude is co-chairing the AI Platform Task Force for OMG.

    Timing of AI Standards
    • Bill Hoffman discusses the rapid evolution of AI and the timeliness of discussing AI standards.
    • Claude shares an anecdote from 1993 about the premature standardization debate and how it eventually led to the development of the Unified Modeling Language (UML).
    • The fundamental issue is that lack of standards can lead to significant time wasted on interoperability and portability issues, hindering innovation.
    • The goal is to identify when standards are needed to allow developers to focus more on innovation rather than technical challenges.

    Examples of AI Standards Needed
    • Claude explains the current work on portability of neural network models with the help of Zephyr Solutions.
    • The challenge is that neural network models cannot be easily moved from one platform to another due to the lack of a standard representation.
    • Another area of interest is image classifiers, where there is a need for a standard to handle large datasets and descriptions of images.
    • Other potential standards include metadata for data sets and semantic tagging of information, which are widely needed.

    Determining AI Standards
    • Bill asks how OMG determines which AI standards are needed.
    • OMG has an open process that involves issuing requests for information (RFIs) to gather input from the general public, not just OMG members.
    • In 2019, NIST issued an RFI, but it was five years old and did not address the current landscape, including the rise of large language models.
    • OMG is considering issuing a new RFI to gather more up-to-date input on needed standards.

    OMG's Approach to AI Standards
    • Bill inquires about how OMG's efforts differ from other organizations like ISO and IEEE.
    • ISO's standards are more like guidelines, while OMG focuses on more precise, technically detailed standards.
    • OMG collaborates with ISO and IEEE, feeding specifications to ISO and having a liaison with IEEE's project group on AI terminology and data formats.
    • OMG's work is more concrete and provides specific models and formats for users and developers.

    Getting Involved in OMG
    • ...
    Exibir mais Exibir menos
    16 minutos
  • Chris Ganacoplos with Preforce and Tim Schilbach with Penacity

    Chris Ganacoplos with Preforce and Tim Schilbach with Penacity
    Sep 18 2024
    Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chris Ganacoplos with Preforce and Tim Schilbach with Penacity about "A connected industrial world requires sound cyber protection and compliance". Scott MacKenzie hosts an industrial podcast featuring Chris Ganacoplos and Tim Schilbach. Chris, from Perforce, discusses DevSecOps and continuous compliance standards, emphasizing the importance of secure infrastructure and policy frameworks like NIST 800-171. Tim, from Penacity, highlights the Cybersecurity Maturity Model Certification (CMMC) designed to protect industrial secrets from adversaries. They stress the need for dynamic, adaptive security measures that balance innovation with compliance. Both experts advise businesses to seek professional help, consult authoritative sources, and establish a robust corporate governance program to navigate cybersecurity effectively. Action Items
    • [ ] Educate yourself on applicable frameworks like NIST SP 800-171.
    • [ ] Consult with certified professionals to assess your organization's security gaps and develop a roadmap.
    • [ ] Reach out to Chris and Tim on LinkedIn for cybersecurity guidance.

    Outline Introduction and Meeting Setup
    • Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
    • The meeting is held at OMG Reston, Virginia, and is the Q1 meeting with a focus on problem solvers.
    • Scott introduces Chris and Tim, who are in the hot seat for the discussion.
    • Chris and Tim share their backgrounds: Chris from Perforce, focusing on DevSecOps and continuous compliance, and Tim from Penacity, specializing in industrial security and critical infrastructure.

    Background on DevSecOps and CMMC
    • Chris explains his role at Perforce, focusing on DevSecOps and continuous compliance standards.
    • Tim provides a detailed background on CMMC (Cybersecurity Maturity Model Certification), its purpose, and its relevance to the defense industrial base.
    • Tim highlights the importance of CMMC in protecting industrial secrets and the implications for national security.
    • The discussion touches on the dynamic nature of cybersecurity standards and the need for continuous compliance.

    Challenges in Maintaining Compliance
    • Chris discusses the importance of securing infrastructure and the role of policies in maintaining compliance.
    • Tim explains the complexity of dynamic environments and the need for continuous documentation and monitoring.
    • The conversation covers the challenges of ensuring compliance in rapidly changing environments and the importance of having a robust change control process.
    • Tim emphasizes the role of technology platforms like Puppet in automating compliance checks and maintaining security baselines.

    Creating a Culture of Compliance
    • Scott and Tim discuss the importance of creating a culture of compliance within organizations.
    • Tim highlights the role of leadership in driving a culture of compliance and the need for effective communication and collaboration.
    • The conversation touches on the importance of automation in reducing costs and improving compliance.
    • Tim shares insights on the role of consultants and technology partners in helping organizations navigate compliance challenges.

    Practical Steps for Small Businesses
    • Scott asks about practical steps for...
    Exibir mais Exibir menos
    23 minutos
  • Brad Nanna with IRISS

    Brad Nanna with IRISS
    Sep 17 2024
    Lee Murray hosts a podcast episode discussing Operator Driven Safety and Reliability (ODSR) with Brad Nanna, Senior Vice President of Sales and Marketing for Iris. ODSR empowers operators, who are closest to the equipment, to identify and address potential issues before they become problems, reducing downtime, costs, and risks. The approach combines elements of condition-based and preventive maintenance, emphasizing operator involvement over traditional maintenance programs. Training for ODSR includes safety protocols, environmental awareness, communication skills, and continuous process improvements. Resistance to ODSR stems from a shift in mindset and management practices. Safety devices are crucial for maintaining safety and reliability in ODSR. Action Items
    • [ ] Address potential sources of resistance to ODSR like changing traditional mindsets.
    • [ ] Discuss how electrical safety devices factor into ODSR.
    • [ ] Continue future podcast discussions on ODSR in more detail.

    Outline Introduction to Operator Driven Safety and Reliability (ODSR)
    • Lee Murray introduces the podcast episode, focusing on operator-driven safety and reliability (ODSR).
    • Lee welcomes Brad Nanna, Senior Vice President of Sales and Marketing for IRISS, to discuss ODSR.
    • Brad Nanna explains that ODSR is about empowering operators to take ownership of equipment and processes.
    • The goal is to allow operators to identify potential issues and implement corrective action plans before problems occur.

    Empowering Operators Over Traditional Maintenance Approaches
    • Lee compares the operator's close relationship with equipment to a car owner's familiarity with their vehicle.
    • Brad Nanna discusses the traditional maintenance programs: break-fix, time-based, and condition-based maintenance.
    • He explains that ODSR combines elements of condition-based maintenance and empowers operators to act on issues.
    • The focus is on operators, who are closest to the equipment and best suited to address issues efficiently.

    Training and Skills for ODSR
    • Lee inquires about the specialized training required for operators involved in ODSR.
    • Brad Nanna outlines the training needed, including safety protocols, environmental awareness, and communication skills.
    • He emphasizes the importance of continuous process improvements to enhance safety and reliability.
    • The training program aims to save time, resources, and money while ensuring safety and reliability.

    Challenges and Resistance in Implementing ODSR
    • Lee asks about potential sources of resistance when implementing ODSR.
    • Brad Nanna identifies a change in mindset as the primary challenge, requiring a shift from traditional maintenance approaches.
    • He stresses the importance of involving operators, who are often overlooked in traditional programs.
    • The goal is to help facilities and plant managers think differently about safety and preventive maintenance programs.

    Integration of Safety Devices in ODSR
    • Lee asks how electrical maintenance safety devices fit into the ODSR concept.
    • Brad Nanna explains the importance of safety equipment and protocols in ensuring safety at work and home.
    • He mentions various associations, such as NEC, NFPA, IEEE, and NESA, that provide safety standards.
    • The focus is on keeping people safe while maintaining facility uptime and protecting mechanical and electrical assets.

    Conclusion and Future Discussions
    • Lee thanks Brad Nanna for the overview of ODSR and expresses interest in discussing it further in future podcasts.
    • Brad Nanna encourages listeners to
    Exibir mais Exibir menos
    11 minutos
  • Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering

    Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering
    Sep 16 2024
    Industrial Talk is onsite at PowerGen 24 and talking to Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering about "Carbon Capture Sequestration for Enhanced Oil Recovery". Scott MacKenzie hosts an industrial podcast from PowerGen 24 in New Orleans, highlighting the importance of carbon capture in power generation. Clarke Ellis and Caitlin DeBoer from Gas Liquid Engineering discuss their work in carbon capture, emphasizing the need for reliable and affordable energy. They explain the process of capturing CO2 from flue gas using amine solutions, purifying it, and either sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications. The conversation also touches on the challenges and potential of renewable energy, particularly sustainable aviation fuel and renewable diesel from canola oil. Gas Liquid Engineering's EPCM services span various energy sectors, including oil and gas, power generation, and renewables. Action Items
    • [ ] Contact Clarke or Caitlin through Gas Liquid Engineering's website or booth at Power Gen for more information.
    • [ ] Visit Power Gen 2025 to learn more about developments in the power generation industry.
    • [ ] Continue innovation efforts to improve carbon capture technologies and find commercial applications for captured carbon.

    Outline PowerGen 24 and Conference Introduction
    • Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the event's focus on industry professionals and innovations.
    • The podcast is broadcasting live from PowerGen 24 in New Orleans, Louisiana, with a reminder to mark Power Gen 25 on the calendar.
    • Scott introduces Clarke Ellis and Caitlin DeBoer, who are attending the conference to discuss carbon capture in power generation projects.
    • Caitlin and Clark share their positive experiences at the conference, noting the busy schedule and industry support.

    Discussion on Reliable and Affordable Energy
    • Scott MacKenzie asks Caitlin about the goal of having both reliable and affordable energy.
    • Caitlin emphasizes the importance of consumers not having to sacrifice essentials like groceries or sports for affordable energy.
    • Clarke adds that the goal is to provide energy that doesn't cost more than necessary.
    • The conversation highlights the challenges and consumer perspectives on energy costs.

    Carbon Capture Technologies and Applications
    • Scott MacKenzie transitions to discussing carbon capture with Clark Ellis.
    • Clarke explains the high-level process of capturing CO2 from flue gas, including the use of amine solutions and the need to purify and dehydrate the captured gas.
    • Caitlin elaborates on the options for carbon utilization, including sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications.
    • The discussion covers the various applications and commercial partnerships for carbon utilization.

    Challenges and Improvements in Carbon Capture
    • Scott MacKenzie inquires about the current state of carbon capture technology and its impact.
    • Clarke mentions a large project sequestering 2 million tons of CO2 per year, emphasizing the need for continuous improvement and economic viability.
    • The conversation touches on the challenges of making carbon capture economically feasible for power producers.
    • Clarke highlights the ongoing efforts of bright minds globally to solve these challenges.

    Gas Liquid...
    Exibir mais Exibir menos
    17 minutos
  • Barry LaBov with LaBov

    Barry LaBov with LaBov
    Sep 13 2024
    Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry's book, "The Power of Differentiation," provides case studies of successful differentiation strategies. Action Items
    • [ ] Reach out to Barry LaBov through his website Labov.com, personal site BarryLaBov.com, or LinkedIn to discuss differentiation strategies.
    • [ ] Purchase and read Barry's book on differentiation on Amazon and leave a review.
    • [ ] Share podcasts, technology innovations, or other content on the Industrial Talk platform to get exposure and assistance from Scott MacKenzie.

    Outline Introduction to Industrial Talk Podcast
    • Scott MacKenzie welcomes listeners and expresses gratitude for their support, highlighting the platform's mission to celebrate industry professionals.
    • The episode's theme is introduced: differentiation and its importance in business success.
    • Scott MacKenzie promotes Barry LaBov's book on differentiation and encourages listeners to reach out to him for collaboration and innovation.

    Barry LeBeau's Introduction and Background
    • Barry LaBov introduces himself as the founder and CEO of Labov Marketing, Training, and Communications.
    • He mentions his book, "The Power of Differentiation," and the company's focus on helping companies differentiate themselves.
    • Barry shares that his company works with various clients, including Harley Davidson, Audi, Volkswagen, and BRP.
    • He highlights the importance of finding and promoting what makes a company unique.

    Defining Differentiation
    • Barry explains that differentiation involves producing or making something unique that sets a brand apart from competitors.
    • He emphasizes that differentiation is not the same as a mission statement and should be meaningful and explainable to both customers and employees.
    • Scott MacKenzie and Barry discuss the bottom-line value of differentiation and how it can lead to higher profitability.
    • Barry outlines the process of brand re-engineering, which involves identifying and highlighting existing unique features rather than starting from scratch.

    Implementing Differentiation in Manufacturing
    • Barry explains that differentiation can be profitable without requiring significant changes to existing processes or machinery.
    • He discusses the importance of communicating differentiation to employees and making them feel significant, which can lead to higher quality and better retention.
    • Scott MacKenzie asks about sustaining change within an organization, and Barry emphasizes the need for constant reinforcement and celebration of differentiation.
    • Barry highlights the role of leaders in identifying and communicating differentiation daily to maintain employee engagement.

    Challenges and Roadblocks in Implementing Differentiation
    • Scott MacKenzie inquires about potential roadblocks in implementing differentiation, and Barry mentions that some clients may think they already have it figured out.
    • Barry shares that clients must be willing to be vulnerable and open to new ideas to...
    Exibir mais Exibir menos
    27 minutos
  • Doug Kiehl with Eli Lilly

    Doug Kiehl with Eli Lilly
    Sep 12 2024
    Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes. Action Items
    • [ ] Attract other pharmaceutical companies to join the Digital Twin Consortium and contribute to working group efforts.
    • [ ] Develop a charter and focus areas for the Pharma and Regulatory Working Group.
    • [ ] Explore applications of digital twins across the pharmaceutical product development and manufacturing lifecycle.

    Outline Introduction and Welcome
    • Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman and Doug Kiehl to the OMG podcast series.
    • Karen highlights OMG's role in driving industry standards and building tech communities, and introduces the focus on the Digital Twin Consortium (DTC).
    • Bill Hoffman introduces Doug Kiehl, Senior Director at Eli Lilly and Company's Disruptive/Transformative Team and Digital Twin Center of Excellence, and chair of the DTC's new pharma and regulatory Working Group.
    • Doug Kiehl thanks Karen and Bill for the introduction and expresses his gratitude for organizing the podcast.

    Doug Kiehl's Background and Role at Eli Lilly
    • Doug Kiehl shares his 30-year tenure at Eli Lilly, his experience in product development, and his roles in various capacities with government and private industry.
    • He mentions his background as a mass spectrometrist and analytical chemist, and his role in forming the Disruptive/Transformative Technologies team at Eli Lilly.
    • Doug explains the two main drivers for forming the Disruptive/Transformative Technologies team: industry trajectory and regulatory expectations.
    • He highlights his involvement with the Product Quality Research Institute (PQRI) and his role as the chair for the PQRI steering committee, which includes FDA and Health Canada stakeholders.

    Formation of the Disruptive/Transformative Technologies Team
    • Doug discusses the formation of the Disruptive/Transformative Technologies team one year ago, driven by the need for digital transformation in the pharmaceutical industry.
    • He emphasizes the importance of cross-collaborative partnerships, mentioning his liaison with various industries, including defense, Air Force Research Labs, Army Research Labs, and NASA.
    • Doug expresses his satisfaction with the Digital Twin Consortium for enabling access to these partnerships and advancing their goals.
    • Bill Hoffman acknowledges Doug's impressive background and the strong connection between different industries applying digital twin technology.

    Charter and Importance of Digital Twins in Pharma
    • Doug outlines the charter of the new working group, focusing on attracting other pharmaceutical companies to join the Digital Twin Consortium.
    • He highlights the broad application of digital twin technology throughout the pharmaceutical product development and manufacturing life cycle, including supply chain and post-launch life cycle management.
    • Doug mentions the importance of modeling clinical trials to minimize...
    Exibir mais Exibir menos
    16 minutos
  • Marc Tarrago with Fira Barcelona

    Marc Tarrago with Fira Barcelona
    Sep 11 2024
    Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about "Bringing global leaders together in digital transformation and cybersecurity!". Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events. Action Items
    • [ ] Analyze trends and technologies to cover for next year's event.
    • [ ] Look into potentially adding healthcare as a focus vertical.
    • [ ] Promote and provide information on next year's event.

    Outline Welcome to Industrial Talk Podcast
    • Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
    • The podcast aims to highlight the efforts of men and women in various industries.
    • Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place.
    • The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain.

    Introduction of Mark and Event Overview
    • Scott introduces Mark, the head of the event, and asks him about his experience.
    • Marc expresses excitement and satisfaction with the event, noting its success and positive feedback.
    • Scott mentions the shift from theoretical AI discussions to practical applications.
    • Mark highlights the international focus of the event, with delegations from China, India, and the US.

    International Focus and Program Changes
    • Marc explains the effort to make the event more international, including bringing in delegations from various countries.
    • The program direction has shifted from the IIC to the International Society of Automation (ISA).
    • Scott praises the event's layout and the level of knowledge gained from attending.
    • Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security.

    Digital Transformation and Cybersecurity
    • Scott discusses the importance of digital transformation and connected strategies in manufacturing.
    • Marc emphasizes the connection between IoT devices, data collection, and cybersecurity.
    • The event aims to address the growing number of connected devices and the need for robust cybersecurity measures.
    • Scott appreciates the comprehensive approach to cybersecurity at the event.

    Disruptive Technologies and Future Trends
    • Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event.
    • Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits.
    • Scott praises the team's efforts in organizing the event and the positive feedback from participants.
    Exibir mais Exibir menos
    11 minutos
  • Linda Fanaras and Naomi Soman with Storylogick Consulting

    Linda Fanaras and Naomi Soman with Storylogick Consulting
    Sep 10 2024
    Optimize B2B Email Messaging Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market. Action Items
    • [ ] Transcribe sales calls and recordings to gather insights into buyer pain points, success criteria, and concerns. Use these to build buyer personas.
    • [ ] Test more text-heavy email content with a deeper, more authentic message over visual-focused emails.
    • [ ] When cultivating lists, ensure contacts are properly tagged based on their entry point and level of engagement to enable personalized outreach.

    Outline Introduction and Guest Background
    • Linda Fanaras, introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.
    • Linda introduces the guest, Naomi Soman from Storylogick, and outlines the topic of the discussion: email marketing and its role in driving growth.
    • Naomi's background is highlighted, including her experience in hyper-growth startups and her focus on crafting messaging and performance marketing.
    • Naomi thanks Linda for having her and expresses her excitement for the conversation.

    Addressing Email Marketing Misconceptions
    • Linda asks Naomi to address common misconceptions about email marketing in the B2B space.
    • Naomi debunks the myth that emails need to be visual-heavy with little text, emphasizing the importance of authenticity and providing more text.
    • She explains that users are savvy and can spot marketing language easily, so providing a deeper, more personalized message can earn clicks.
    • Naomi stresses the importance of creating an intimate connection through email by going deeper into the messaging.

    Email Marketing Funnel and Techniques
    • Linda inquires about different layers within the email marketing funnel and the types of emails used to move people through it.
    • Naomi explains various types of emails, including top-of-funnel media buying, product-led growth emails, retention emails, and sales-led outreach emails.
    • She discusses the importance of adapting messaging based on the stage of the funnel and the specific audience being targeted.
    • Naomi provides examples of how to tailor messaging for different roles within a B2B buying committee, such as champions, upper management, and end users.

    Personalizing Email Campaigns
    • Linda asks Naomi about the number of emails to send and how to personalize them effectively.
    • Naomi advises aiming for three to five personalized emails, emphasizing the importance of making them relevant and personalized based on the recipient's seniority.
    • She recommends including details like their location, university, and relevant business news to make the emails more personal.
    • Naomi highlights the importance of researching the recipient's background and including specific details to make the emails feel authentic and less corporate.

    Building Buyer Personas and Research Methods
    • Linda asks Naomi about research methods for building accurate buyer personas.
    • Naomi explains the challenges of B2B research and...
    Exibir mais Exibir menos
    20 minutos