• The New Music Business with Ari Herstand

  • De: Ari's Take
  • Podcast

The New Music Business with Ari Herstand

De: Ari's Take
  • Sumário

  • **WEBBY AWARD FOR BEST MUSIC PODCAST**

    “#1 music industry podcast to help keep you in the loop” -Spotify

    “The 10 Best Music Business Podcasts of 2022" – Variety

    Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.


    To learn more follow @aristake_ and @ariherstand


    Visit aristake.com to join the newsletter.


    --


    Hosted on Acast. See acast.com/privacy for more information.

    Ari's Take, Inc.
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Episódios
  • Noga Erez on her Major Label Debut Album and Dealing With Hate
    Nov 6 2024

    This week Ari sits down with alt-pop singer, rapper & multi-hyphenate, Noga Erez. Her breakout album Off The Radar earned worldwide acclaim and her sophomore project KIDS brought even greater success. She recently released a new record THE VANDALIST, which has further cemented her place as a one-of-a-kind artist of the modern era.


    Noga Erez has garnered fans across the world, including superstars like Billie Eilish, Missy Elliott (who Noga collaborated with on her 2022 single “Nails”), Gal Gadot, and Finneas. She has sold out the Bowery Ballroom in NY, El Rey Theatre in LA, and Menora Arena in Tel Aviv on her headlining tours. Erez has performed at Bonnaroo, Primavera Sound, Austin City Limits, Lollapalooza, and has been featured on Jimmy Kimmel Live! as well as The Kelly Clarkson Show.


    In this episode, Ari and Noga talk about the creation process and the craft of songwriting. They also delve into themes from her latest record, including: how social media has affected society and the ways releasing music has changed in recent years. THE VANDALIST is Noga’s first record on a major label, so she shares details of what that experience has been like for her. Noga also talks about what it means to be an Israeli artist in a larger global context, and how that has impacted her life and work.


    https://www.nogaerez.com/


    00:00 The Meaning of Music in Life

    01:05 Introducing Noga Erez and Her New Album

    02:42 Navigating the Music Industry Chaos

    03:36 Being an Israeli Artist in Today's World

    04:36 The Creation Process of 'THE VANDLIST'

    06:31 Collaborating with Real Musicians

    11:35 Exploring Themes of PC Culture in Music

    16:55 The Impact of Social Media on Society

    24:41 The Sad Generation and Its Challenges

    30:00 The Role of Music in Finding Purpose

    34:43 Songwriting Process and Collaboration

    37:26 The Creative Process Behind Songwriting

    42:07 Navigating Major Label Dynamics

    46:40 The Impact of Social Media on Artists

    55:18 The Challenges of Being an Israeli Artist

    01:10:48 Defining Success in the New Music Business


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

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    1 hora e 12 minutos
  • How Partisan Records Markets Artists
    Oct 30 2024

    This week Ari sits down with Zena White, the chief operating officer at Partisan Records. Partisan is an internationally renowned independent record label headquartered in Brooklyn, NY. Zena has overseen global strategy for #1 charting, Grammy-nominated, Mercury Prize-winning album campaigns across Partisan’s diverse roster that includes IDLES, PJ Harvey, Cigarettes After Sex, Blondshell, the Fela Kuti estate and many more. Zena is also on the board of organizations like World Independent Network, A2IM, RIAA, and is a Recording Academy Member. Prior to Partisan, Zena was Managing Director at The Other Hand marketing services company in London, where she worked with artists such as Run The Jewels, Sharon Jones & the Dap-Kings, Charles Bradley, and more.


    Zena tells Ari about ORCA (Organization for Recorded Culture and Arts) a nonprofit she’s involved with that uses research to demonstrate the economic, social, and cultural value of music. Then later, she takes us behind the scenes of Partisan Records, explaining where they spend their marketing money, how much they spend, and more. Ari and Zena discuss ‘old-school’ marketing tactics like radio, PR, print media, digital and TV, and Zena sheds light on how artists get on Late Night shows… along with how much that costs. Yep—it costs. Ari and Zena also dive deep into the world of ‘new media’ and discuss how Partisan spends its money in the new age of social media. Tune in to hear stories about how Cigarettes After Sex got off the ground and to get a glimpse into the inner workings of indie labels!


    https://partisanrecords.com/

    https://www.orcaformusic.com/


    00:00 Investing in Artists: The New Music Business

    04:48 Inside Partisan Records: A Label's Journey

    10:00 Cigarettes After Sex: A Case Study in Success

    24:42 The Balance of Data and Creativity in A&R

    34:06 Marketing Strategies for Independent Artists

    40:50 The Evolving Landscape of Music Marketing

    46:28 Public Relations and Its Impact on Artist Development

    52:13 Navigating Television Appearances and Their Costs

    55:30 The Role of Local Press in Ticket Sales

    01:02:26 Influencer Marketing and New Media Strategies

    01:08:58 The Formation and Purpose of Orca

    01:19:05 Defining Success in the New Music Business



    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

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    1 hora e 20 minutos
  • Billboard Exec on Linkin Park and the state of Music Journalism
    Oct 23 2024

    This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard. Jason has written about music for over a decade and has penned cover stories on Taylor Swift, U2, Blink-182, Lorde, Bon Iver, Mumford & Sons, among many others. He was formerly a deputy editor at Fuse Media and has contributed to VIBE, The Hollywood Reporter, Spinner, and Popjustice. Jason recently released a book about Linkin Park called It Starts With One.


    In this illuminating interview, Jason shares his perspective on the state of music journalism, how he approaches conducting interviews, who decides what gets reviewed and who goes on the cover at major music publications. Ari and Jason also trade stories about their experiences with publicists and managers trying to squash stories to protect client images. If you're interested in the inner workings of the music journalism industry, this episode is for you!


    Check out Jason’s new audiobook: https://aristake.io/ul1wx7


    00:00 The Balance of Music Journalism

    03:10 Writing a Book vs. Cover Stories

    05:56 The Evolution of Linkin Park

    13:02 The Art of Interviewing Artists

    18:09 The Changing Landscape of Music Journalism

    29:19 Navigating the Pressures of Music Journalism

    36:05 The Editorial Process at Billboard

    41:44 Balancing Traffic and Storytelling

    45:04 Personal Fandom in Journalism

    48:14 Writing a Book on Linkin Park

    56:33 Championing Creativity in the Music Industry


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.

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    58 minutos

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