In this episode of the Now You Know podcast, host Flavio Souza delves into the powerful role of fear in marketing. By tapping into our primal survival instincts, marketers effectively use fear to drive sales, create urgency, and even incite panic buying. Examples include the panic buying of essentials during the early days of the 2019 pandemic and the rush to grab Black Friday deals.

Flavio also discusses how FOMO (Fear of Missing Out) is utilized in digital marketing, with tactics like countdown timers and exclusive offers creating a sense of urgency.

The episode explores the double-edged sword of fear-based marketing in public health campaigns, which can motivate behavior change but also breed anxiety and mistrust.

While fear can be a powerful motivator, the ethical implications of using it in marketing are highlighted.

The episode concludes by urging marketers to use fear responsibly and encouraging consumers to be aware of when fear is influencing their buying decisions.

Main website: https://flavio.online

Resources: New Social Media Planners on Amazon:

For YouTube: https://amzn.to/4an3bZK

For X: https://amzn.to/3QPXmgG

For Instagram: https://amzn.to/3QLY1j0

For Facebook: https://amzn.to/4bDrhAp

The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l

Grendz.com - Grendz delivers future innovations today.

Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com

In this episode of The Now You Know Podcast, Flavio explores the unique landscape of marketing in Japan, characterized by a blend of tradition and innovation. Unlike Western marketing's focus on individualism, Japanese strategies emphasize collectivism, harmony, and exceptional customer service, rooted in cultural values like "Wa" and "omotenashi." The episode also distinguishes between the relationship-focused long-term approach of Japanese marketing and the transactional nature of sales, emphasizing the importance of trust and loyalty in Japanese business practices.

Main website: https://flavio.online

Resources: New Social Media Planners on Amazon:

For YouTube: https://amzn.to/4an3bZK

For X: https://amzn.to/3QPXmgG

For Instagram: https://amzn.to/3QLY1j0

For Facebook: https://amzn.to/4bDrhAp

The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l

Grendz.com - Grendz delivers future innovations today.

Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com