The Now You Know Podcast

De: Flavio Souza
  • Sumário

  • Welcome to the now you know podcast, a podcast that will guide you to successfully navigate on the online world and give you (as a super bonus) some thought provoking takes on life.
    © 2024 The Now You Know Podcast
    Exibir mais Exibir menos
Episódios
  • The Panic Button: How Fear Fuels Marketing and Drives Sales
    Aug 26 2024

    In this episode of the Now You Know podcast, host Flavio Souza delves into the powerful role of fear in marketing. By tapping into our primal survival instincts, marketers effectively use fear to drive sales, create urgency, and even incite panic buying. Examples include the panic buying of essentials during the early days of the 2019 pandemic and the rush to grab Black Friday deals.

    Flavio also discusses how FOMO (Fear of Missing Out) is utilized in digital marketing, with tactics like countdown timers and exclusive offers creating a sense of urgency.

    The episode explores the double-edged sword of fear-based marketing in public health campaigns, which can motivate behavior change but also breed anxiety and mistrust.

    While fear can be a powerful motivator, the ethical implications of using it in marketing are highlighted.

    The episode concludes by urging marketers to use fear responsibly and encouraging consumers to be aware of when fear is influencing their buying decisions.

    Main website: https://flavio.online

    Resources: New Social Media Planners on Amazon:

    For YouTube: https://amzn.to/4an3bZK

    For X: https://amzn.to/3QPXmgG

    For Instagram: https://amzn.to/3QLY1j0

    For Facebook: https://amzn.to/4bDrhAp

    The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l

    Grendz.com - Grendz delivers future innovations today.

    Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com

    Exibir mais Exibir menos
    7 minutos

O que os ouvintes dizem sobre The Now You Know Podcast

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.