• The Smell of Memory with scent designer Dawn Goldworm

  • Jul 30 2024
  • Duração: 46 minutos
  • Podcast

The Smell of Memory with scent designer Dawn Goldworm

Ouça grátis

Ver detalhes do programa

  • Sumário

  • Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.

    Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.

    Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.

    This...is A Bit of Optimism.

    To learn more about Dawn and her work, check out:

    12.29

    See omnystudio.com/listener for privacy information.
    Exibir mais Exibir menos
Gestão e Liderança Sucesso na Carreira Economia Desenvolvimento Pessoal
Exibir mais Exibir menos
activate_samplebutton_t1

O que os ouvintes dizem sobre The Smell of Memory with scent designer Dawn Goldworm

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.

Avaliações Audible.com.br

Avaliações na Amazon
Nenhuma revisão disponível