This Old Marketing  Por  capa

This Old Marketing

De: Joe Pulizzi & Robert Rose
  • Sumário

  • Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
    Joe Pulizzi & Robert Rose
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Episódios
  • Supreme Court Makes Nice with White House Over Disinformation (434)
    Jun 28 2024

    In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

    Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

    And...have we learned anything from moving text to video online?

    Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

    Rants and raves include the Olympics and AI forgetting to read the room.

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    This week's links:

    Supreme Court Ruling on Social Media

    Time Strikes Deal with OpenAI

    Recording Industry Sues Sona

    We Learned the Wrong Lessons from Video

    Verizon's New Logo

    Toys R Us's AI Ad

    Al Michaels' AI Voice at the Olympics

    AI Execs Forget to Read the Room

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    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

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    1 hora e 11 minutos
  • Is the Smartphone Killing Us? (433)
    Jun 21 2024

    While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.

    Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.

    Hits and misses include Oscar Mayer and American Express.

    Rants and raves include indie print and the Cannes Lions award winners.

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    This week's links:

    Wells Fargo Fires Employees

    Surgeon General and Social Media

    Forbes Threatens Perplexity

    TikTok Debuts AI Ad Features

    Oscar Mayer Bacon Ad

    Cannes Lions 2024

    High-End Indie Print Publications

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    Exibir mais Exibir menos
    1 hora e 7 minutos
  • Is Google the Big Loser in Apple Intelligence? (432)
    Jun 14 2024

    Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?

    Plus, Adobe and Meta have big terms and conditions issues this week.

    Hits and misses include OpenAI, Google and Nathan's hot dogs.

    Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.

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    This week's links:

    Adobe's Missed Terms

    Adobe's Apology

    META's content problems with Europe

    Apple Intelligence Is Launched

    Joey Chestnut and Nathan's Hot Dogs

    AI Content Marketing Agent

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    Exibir mais Exibir menos
    1 hora e 9 minutos

Sinopse

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
Joe Pulizzi & Robert Rose

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