Over the last few years, Bob Chapman has been honored to present the message of Truly Human Leadership to more and more audiences.

Whether to a group of manufacturing executives, city government leaders, business students, human resources professionals, and countless others, the goal remains the same. Bob wants people to understand that the way we lead impacts the way people live.

Bob has long been inspired by the work of The Aspen Institute and their contribution to the conversation around leadership in the world. So, it was an honor when he was invited to speak at the 2017 Aspen Ideas Festival alongside a diverse slate of names, such as New York Times columnist David Brooks, Sen. Cory Booker, Transportation Secretary Elaine Chao, Former HUD Secretary Henry Cisneros, Saturday Night Live Weekend Update anchors Michael Che and Colin Jost, Katie Couric, Former Disney CEO Michael Eisner, Pulitzer-Prize winner Thomas Friedman, Political Writer Bill Kristol, and Author Susan Orlean.

“The Privilege of Leadership” was the theme of his talk, where he was able to tell the stories of our learnings and journey at Barry-Wehmiller to this esteemed audience. It is our hope that our message took root in many of the discussions that occurred and will continue to resonate afterward, causing action and change in more and more organizations.

On this podcast we share an edited version of Bob's presentation.

The term "influencer" has really become a marketing term. It's a job. People are paid on social media to influence behavior, usually toward certain products. But there are real influencers in our lives -- intentional or unintentional -- that have a much greater effect on our behaviors, in positive or negative ways.

We've long held at Barry-Wehmiller that your leader is one of the most powerful influencers in your life. Many years ago, I was told that the person you report to at work can be more important to your health than your family doctor. A few years ago, Forbes published a study that said 69% felt their leader had the greatest impact on their health, on par with the impact of their partner.

Bob Burg is the best selling author of the classic business parable, The Go-Giver. Another book in that series, The Go-Giver Influencer, is a book that describes the characteristics a leader should have to exert a positive influence on others. Key among them is listening. It’s written, as are his other books in the Go-Giver series, as a parable, and it has a powerful message.

When it was released, our CEO, Bob Chapman wrote a blurb — or recommendation. In it, he said, "If you do nothing more than read and follow the lesson in chapter seven, you will have given yourself a life-changing gift." Here’s a quote from the book about that chapter that explains what he meant:

“The next time you listen to someone speak, imagine you’re using the back of your neck to hear… It’s like listening not only to what a person says, but also to what they don’t say. What they mean. What they’re feeling, behind the words and facial expression.”

On this podcast, we talk to Bob Burg about what it truly means to be an influencer.

Here’s something our CEO Bob Chapman recently wrote in a post on our Truly Human Leadership blog:

The people our leaders lead, they do not “report to” that leader, they are within that leader’s span of care. Just that simple deviation from the normal way of phrasing things completely changes the dynamic of the relationship. Per a Google search, the literal definition of “report to” someone is “to work under the supervision of or take instructions from someone who is in a higher position. It implies a hierarchical relationship where the person reporting is accountable to the individual they report to.” But when you talk about being within a leader’s span of care, it helps to change the way leaders think. It suggests the sense of responsibility a leader should feel to those they lead. Our children do not “report to” us. Our spouses certainly don’t. When we invite someone to join our team, we are bestowed with the awesome responsibility to provide the care and inspiration and support that that precious human being needs to become everything he or she was meant to be.

As Bob says here, just a simple phrase like “span of care” can change our perspective as a leader. And this takes us to our conversation today.

Chapman & Co. Leadership Institute is Barry-Wehmiller's consulting arm that specializes in helping other organizations unleash the extraordinary in their businesses and their people. They do this by helping those organizations identify, develop, and equip their leaders.

On this podcast, Ben Huebner, a Senior Consultant at Chapman & Co. Leadership Institute is going to talk to a couple of leaders from Metlife, who I’m sure you’ve heard of. Since 1868, MetLife has been of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to individuals and institutions around the world.

Ben’s conversation is with Anna Lavery, Vice President, Market Enablement and Andrea Douglas, Vice President, Regional Business Service & Implementation. The three talk about the work Chapman & Co has done with Metlife for a few years now, mainly with what Chapman & Co calls Truly Human Service and Truly Human Language. Notably, you’ll hear the impact using the phrase “span of care” has made in their organization.

Barry-Wehmiller's Chief People Officer, Rhonda Spencer, was recently recognized by the St. Louis Business Journal in their 2025 HR Awards for Innovation in HR. This was a long overdue recognition of Rhonda’s leadership, but also the work of the BW Global People Team and everthing they've done to help all of our people, all over the world, feel like they matter.

Rhonda has been with Barry-Wehmiller since before the development of our Guiding Principles of Leadership and was one of the major voices in its creation. She was our first Chief People Officer and it’s her primary responsibility to be the steward of our values and make sure that light shines to the furthest reaches of our organization.

Recently, Rhonda took part in a webinar discussion with Mike Budden, one of the partners in our Chapman & Co. Leadership Institute, Barry-Wehmiller’s consulting arm that specializes in helping other organizations unleash the extraordinary in their businesses and their people. They do this by helping those organizations identify, develop and equip their leaders. You can learn more about them at ccoleadership.com.

On this week’s podcast, we want to showcase an edited version of that discussion. It’s an interesting conversation as Mike and Rhonda discuss what it means to scale a Truly Human Leadership culture globally. They talk about the processes and systems we’ve developed to try to make that happen and there's a lot of insight to apply to your own organization.

True leaders create space for individuals to be passionate about their work and feel a sense of ownership. Nobody wants to be managed, bossed or supervised. We must inspire creativity in our people. Those ideas are the backbone of a culture of continuous improvement and a culture where people feel like they matter.

Michael Gelb is the author of books such as How to Think Like Leonardo da Vinci and Innovate Like Edison. He has been applying the principles of genius thinking to personal, leadership and organizational development for more than 40 years. He has worked to inspire creativity in the workplace and his journey led him to our friend and Everybody Matters co-author, Raj Sisodia. Together, they wrote The Healing Organization: Awakening the Conscience of Business to Help Save the World.

On this podcast, Michael talks about inspiration, creativity and how that leads to helping people in organizations feel like they matter.

BW CEO Bob Chapman often tells a story about meeting Steve Jones, who was formerly a high school football coach who led his teams to five consecutive state titles from 2013-2017 with an incredible run of 70 consecutive victories, a Wisconsin state record. With those impressive credentials, Bob asked Steve what he taught his players about winning and losing. Steve said they didn’t. He said that they teach them to play their position well for their fellow team members. Do it as an act of respect for their fellow team members.

He said, “When people truly care for one another, it’s amazing how hard they will work for each other.”

To Bob, it begged the question: if you create an environment of unconditional care, wouldn’t the people there want to “play their position well” for their teammates?

Our friend, Shawn Murphy, has written a book about teams, team building and team performance: Work Tribes: The Surprising Secret to Breakthrough Performance, Astonishing Results and Keeping Teams Together. To Shawn, one of the key aspects of an environment of unconditional care is belonging. As he wrote in a guest post on our Truly Human Leadership blog:

"As human beings, we are wired to belong. Some researchers say that belonging is what bonds people together. It’s the bond that is either life-giving or life-depleting... Of course, the reverse is true when you don’t feel a sense of belonging. You protect your thinking. You become hyper-focused on yourself. You limit pro-social behaviors. You close yourself off to relationships. Your potential is limited. Yet, when a leader can help someone feel like they belong to the team, the team benefits. Ultimately the company benefits. Human potential is unleashed. Mediocrity is diminished."

As we often say, everyone wants to know that who they are what what they do matter. That is important for every leader to remember. On this podcast, you'll hear a discussion with Shawn as he talks about Work Tribes and the idea of helping your people feel like they belong.

Marcel Schwantes is a speaker, author, acclaimed executive coach, and an Inc. Magazine Contributing Editor. Marcel writes and delivers presentations, workshops, courses, and coaching programs about the human side of business and how cultures of care, connection, and belonging power companies to thrive and outperform the competition. Marcel also hosts the popular "Love in Action" podcast, on which our CEO, Bob Chapman has been a guest.

Marcel has a new book that just came out, Humane Leadership: Lead With Radical Love, Be A Kick-Ass Boss. There are a lot of parallels in Marcel’s writing with what we talk about at Barry-Wehmiller. In his book, Marcel draws on personal experiences, case studies, and compelling research to reveal how leaders can transform organizations by embracing genuine care for their people.

On this episode, we talk with Marcel about how he defines "Humane Leadership" by exploring what he calls the five principles of effective leadership: patience, kindness, humility, advocacy, and trustworthiness.

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This podcast features a story from Chapman & Co. Leadership Institute, Barry-Wehmiller's consulting arm that specializes in helping other organizations unleash the extraordinary in their businesses and their people. They do this by helping those organizations identify, develop, and equip their leaders. You can learn more about Chapman & Co. at ccoleadership.com.

Chapman & Co. has a dedicated branch in South Africa which has worked with Coca-Cola Peninsula Beverages on leadership development for a number of years. Peninsula Beverages is the largest Coca-Cola franchise in South Africa with 1300 team members. To date, more than 60 percent of their organization has taken the Listen Like a Leader class, which is Barry-Wehmiller's groundbreaking empathetic listening training.

Mike Budden is a partner at Chapman & Co. and the managing partner of their Cape Town South Africa office. On this episode, we’re going to feature a conversation between Mike and his friend and colleague, Bryn Morse, Coca-Cola Peninsula Beverages HR Leader.

Mike and Bryn talk about their journey to bring Cola-Cola Penn Bev’s company culture to another level. They talk about the difference it has made in the company and why the journey was important. And they talk about the importance of Barry-Wehmiller, our CEO Bob Chapman and Chapman & Co to that journey. They talk about a trip to a Barry-Wehmiller facility in Phillips, WI and a lot more.