• Voice Marketing with Emily Binder

  • De: Emily Binder
  • Podcast

Voice Marketing with Emily Binder

De: Emily Binder
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  • Sumário

  • The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI and podcasting tips, psychology, product design, and more.


    Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast.


    About your host: Emily Binder is a post-revenue startup founder in SaaS / voice AI marketing. She is an in-demand public speaker and consultant on brand and marketing, especially content strategy involving voice marketing, social media, and video. Emily is the founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the founder and principal at Beetle Moment Marketing since 2017. Emily's clients include Verizon, TD Ameritrade, Ritholtz and other billion-dollar wealth management firms, TIGER 21, Brightwell Payments, and more. Emily has been podcasting since 2012 and was originally known for transforming Budget Rent A car's marketing from the print yellow pages to Facebook in 2012, tripling revenue in one year.


    Enjoy this show on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.


    Hosted on Acast. See acast.com/privacy for more information.
    Emily Binder 2018-forever
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Ciências Sociais Marketing e Vendas Economia
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Episódios
  • A Guy Named "Money"

    A Guy Named "Money"
    Sep 12 2024
    The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.Topics:(0:00) A guy named Money (iPhone contact card story)(0:55) First impressions and red flags(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short(3:10) Personal brand(6:00) Business headshot / avatar tips(6:35) Importance of details in personal brand(7:20) How to change Nickname in iPhone Contacts(10:17) Ad campaign disaster - soft drink in Asia - slogan translation(10:54) Takeaways for marketing(11:15) Your personal brand is in the details(11:30) Ex with a typo in company URL (story)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callBook a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    13 minutos
  • Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL

    Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL
    Aug 30 2024
    I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations.Topics:(0:05) Common mistakes in podcasts and websites(0:23) Essential podcast page elements (good example: emilybinder.com/podcast)(3:08) Importance of user experience (UX)(4:42) Optimizing podcast distribution(5:49) Recording tool recommendations (Descript)(6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL)(6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free!(7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plinkMy podcast tools:Record guests: emilybinder.com/riversideRecord solo, edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callBook a Zoom drop-in on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    10 minutos
  • Market to One Person, Not a Crowd

    Market to One Person, Not a Crowd
    Aug 17 2024
    Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and retail media were instrumental in the growth. Globally, 69% of ad spending are allocated to digital media." -MagnaTraditional vs. digital advertising is instructive for modern (unpaid) content strategy.Explore the evolving landscape of advertising, highlighting the decline of traditional TV ads in favor of targeted digital and social media advertising. Understand the shift in consumer behavior, the significance of influencer marketing, and the importance of creating content tailored for specific audiences. Get practical tips on marketing efficiency and brand management.Topics:(0:00) Introduction: pitfalls of broad advertising(0:17) The shift from TV to digital advertising(1:00) The power of influencers over traditional ads(1:22) Anecdote: the annoyance of repetitive ads (inspo for this episode, thank you Land Rover Defender)(2:25) The importance of targeted advertising(4:50) Consumers love control (e.g. the success of Uber)(9:27) Effective content marketing strategies(10:34) Conclusion: market to your most specific audienceRelated links:YouTube accounts for more screen time than Netflix or any streamer. (tweet)Hire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderMy podcast tools (promo links):Record / edit with AI: emilybinder.com/descriptShop my mic/gear: beetlemoment.com/gearConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    10 minutos
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