Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal.

That’s exactly what happened to Ellen Williams.

She’s the VP of Business Development at Exum Instruments, who developed an actual mass spectrometer box that can give you the full periodic table of anything you test in a matter of minutes, without using a full lab’s worth of equipment and a staff full of PhD chemists. So when her company was trying to raise funds, they ran into a few stumbling blocks along the way because people couldn't get Theranos out of their brains.

How do you navigate that? What can you do when there’s a scandal in the media related to what you’re trying to do? Ellen says it comes down to being able to listen and adapt. Listen to the episode for her full story.

Link up with Ellen: https://www.linkedin.com/in/ellen-scott-williams/

Check out Exum Instruments: https://www.exuminstruments.com/

Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time?

Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade.

Her answer? Take inspiration from what left an impression on you as a kid. Even (or especially?) if that impression is left by a talking toaster. Tune in to the episode to find out what she means.

Link up with Kristin: https://www.linkedin.com/in/kristinhillery/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.)

Devin Bramhall, Growth Advisor, former CEO, and podcast host, left Rachel a message: what can a media-led content strategy solve for the busy, not-involved-enough-in-marketing CEO or Founder? Why should they start a podcast or something similar?

Rachel says the answer is simple: communication with your buyer and with your team is made easier with this type of strategy. And doesn’t every leader want to communicate with both their buyer and their teams more often and more clearly? Press play for her full breakdown.

Link up with Devin: https://www.linkedin.com/in/devinbramhall/ 
Listen to Don’t Say Content: https://www.dontsaycontent.com/

This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition

Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts