• Why Meta Told Us to Spend LESS Money

  • Dec 23 2022
  • Duração: 5 minutos
  • Podcast

Why Meta Told Us to Spend LESS Money

Ouça grátis

Ver detalhes do programa

  • Sumário

  • This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as consideration when rethinking an overall strategy. The customer was able to get CPMs at a dollar for their consideration campaigns, but their conversion campaigns were around $30.00 with a combined blended CPA that was scaling and growing. To take the next step toward growing your customer base, visit Tier 11 for more information on how to optimize your customer acquisition path strategy.

    IN THIS EPISODE YOU'LL LEARN:

    00:00:47 Competition Heats Up: Rising CPAs Reveal Shocking Advertising Strategies

    00:01:18 Company Reevaluates Customer Acquisition Strategy After Unusual Spending Habits Revealed

    00:01:48 Maximizing Advertising Dollars: Capturing Video Views And Retargeting For Conversion

    00:03:08 Tier 11 Sees CPMs Drop After Implementing High Value Content And Retargeting Strategy

    Links and Resources:

    Ralph's LinkedIn

    Tiereleven.com

    Get your queries answered here: hi@tiereleven.com
    Exibir mais Exibir menos
Exibir mais Exibir menos

O que os ouvintes dizem sobre Why Meta Told Us to Spend LESS Money

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.

Avaliações Audible.com.br

Avaliações na Amazon
Nenhuma revisão disponível