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Dr. Maltz came to his understanding of the importance of the power of self-image through his practices as plastic surgeon. He found that many people who really didn't needed plastic surgery wanted operations in order to portray an image to the world. It became apparent to him that the real problem with his patients wasn't their outward physical image but their inner self-images. In fact, in some cases, they were unhappy or unsuccessful because their self-images were actually compelling them to make mistakes and complicate their lives.

Most of us still live by the motto, “No pain, no gain.” But this approach to life is actually a prescription for fear, frustration, and self-doubt. Much of what we learn about success is based on the pain/gain idea: in essence, work harder, be more persistent, and develop greater willpower. The New Psycho-Cybernetics formula is anything but painful. It will allow you to achieve all your goals, faster, easier, and with less strain than you ever thought possible.

Psycho-Cybernetics bridges the gap between our mechanistic models of the brain's functioning (clichés like "your brain is a wonderful computer") and the knowledge of ourselves as being a lot more than machine. Maltz's genius was in saying that while we are "machines", and while the dynamics of goal setting and self-image might best be described in mechanistic terms, the fantastic variety of our desires and our ability to create new worlds are uniquely human.

Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.

The greatest adventure in our lives is to learn the art of being happy. Happiness, like worry, is a habit, just as tying a shoelace or brushing our teeth becomes a habit. And, as you'll learn in this audiobook, it takes only five minutes a day to install happiness as a lifelong habit. Once the happiness habit is developed, it becomes a permanent part of your personality - requiring little or no effort on your part. You'll learn that tensions are at a minimum when we are happy.