Resultado narrado por "Johnny Heller" em Negócios e Carreiras

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.

The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Hal Moore led his life by a set of principles - a code developed through years of experience, trial-and-error, and the study of leaders of every stripe. In a career spanning more than 30 years, Moore's life touched upon many historical events: the Occupation of Japan, the Korean War, Vietnam, and the refashioning of the US Army into an all-volunteer force. At each juncture, he learned critical lessons and had opportunities to affect change through measured responses.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Once in Golconda is a dramatic chronicle of the breathtaking rise, devastating fall, and painstaking rebirth of Wall Street in the years between the wars. Focusing on the lives and fortunes of some of the era's most memorable traders, bankers, boosters, and frauds, John Brooks brings to vivid life all the ruthlessness, greed, and reckless euphoria of the '20s bull market, the desperation of the days leading up to the crash of '29, and the bitterness of the years that followed.

Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.

From professional athletes like Tiger Woods and Michael Jordan to philosophers like Confucius, inspirational business books love to suggest that listeners can succeed in business and in life by adopting the traits of their famous subjects. In Z.E.O. by Scott Kenemore, frustrated employees will finally find inspiration in a source they can already relate to: zombies!

In the best-selling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.

An icon of the environmental movement outlines a provocative approach for reclaiming our planet. According to Stewart Brand, a lifelong environmentalist who sees everything in terms of solvable design problems, three profound transformations are under way on Earth right now. Climate change is real and is pushing us toward managing the planet as a whole. Urbanization - half the world's population now lives in cities, and 80 percent will by midcentury - is altering humanity's land impact and wealth.

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

Shut Up, Stop Whining, and Get a Life is a Wall Street Journal number-one best seller that isn't afraid to tell you it's time to change. From motivational speaker Larry Winget, also known as "The Pit-bull of Personal Development" and "The World's Only Irritational Speaker", comes a not-so-typical self-help book. Winget's hilarious and in-your-face observations about the sometimes ugly truth of life will kick you in the butt and encourage you to change your life for the better.

Rarely does a week go by without a well-known executive being indicted for engaging in a white-collar crime. Perplexed as to what drives successful, wealthy people to risk it all, Harvard Business School professor Eugene Soltes spent seven years in the company of the men behind the largest corporate crimes in history - from the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemers Bernie Madoff and Allen Stanford.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts, why some have failed, and how others bravely turned to mobile.