Títulos em Ciências e Engenharia

James Gleick explains the theories behind the fascinating new science called chaos. Alongside relativity and quantum mechanics, it is being hailed as the 20th century's third revolution.

The existence of free will - our ability to choose between one course of action and another, to determine our own destiny - is a foundation stone of Western society, dictating our notions of fairness and justice, punishment and reward, our very identity as individuals and humans. But as world-renowned scientist Robert Sapolsky shows, there is not a shred of evidence to suggest that free will exists, even while everything in our biology leads us to believe that it does.

Do autor vencedor do Prêmio Templeton, Gleiser nos convida em O caldeirão azul para refletir—e decidir—sobre o futuro que queremos, respeitando as diferenças de cada um e estando abertos para aprender com os que pensam de outras formas.

The world is never finished catching up with Vaclav Smil. In his latest and perhaps most digestible book, Invention and Innovation, the prolific author—a favorite of Bill Gates—pens an insightful and fact-filled jaunt through the history of human invention. Impatient with the hype that so often accompanies innovation, Smil offers in this book a clear-eyed corrective to the overpromises that accompany everything from new cures for diseases to AI.

On January 15, 2009, the world witnessed a remarkable emergency landing when Captain "Sully" Sullenberger skillfully glided US Airways flight 1549 onto the Hudson River, saving the lives of all 155 passengers and crew. His cool actions not only averted tragedy but made him a hero and an inspiration worldwide. His story is now a major motion picture from director/producer Clint Eastwood and starring Tom Hanks, Laura Linney, and Aaron Eckhart.

You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to study and review your anatomy and physiology textbook! That is why the author Michael Van Sluyters, developed the college level anatomy and physiology audio study guide! This edition is a complete review edition. It covers all aspects of human anatomy and physiology. It comes in text and audio format, so that you can listen to it while at the gym or stuck in traffic!

Neil deGrasse Tyson, apresentador de TV, te convida para um passeio pelo Cosmos.

The conscious mind, the part of your mental life you experience directly, is responsible for only a tiny sliver of what science says is going on inside your brain. Most of what you experience, your moods, and the things you like or dislike—most of who you are—comes from a much more mysterious part of your mind: the unconscious. And to really understand the influences of the unconscious, says psychiatrist Daniel Z. Liberman, coauthor of The Molecule of More, we need to look to something often considered science’s alter ego: magic.

De animales a dioses, augura un mundo no tan lejano en el cual nos veremos enfrentados a una nueva serie de retos. Homo Deus explora los proyectos, los sueños y las pesadillas que irán moldeando el siglo XXI - desde superar la muerte hasta la creación de la inteligencia artificial. Cuando tu smartphone te conozca mejor de lo que te conoces a ti mismo, ¿seguirás escogiendo tu trabajo, a tu pareja y a tu presidente?

Yuval Noah Harari, author of the critically acclaimed New York Times best seller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity's future and our quest to upgrade humans into gods.

O renomado geneticista e biólogo celular Paul Nurse dedicou a carreira a desvendar o funcionamento de células vivas. Em O que é a vida?, ele aceita o desafio de descrever o ciclo celular e, consequentemente, o que significa estar vivo de um jeito descomplicado e elegante, acessível a todos.

The world is waking up to a new reality: wildfires are now seasonal in California, the Northeast is getting less and less snow each winter, and the ice sheets in the Arctic and Antarctica are melting fast. Heat is the first order threat that drives all other impacts of the climate crisis. And as the temperature rises, it is revealing fault lines in our governments, our politics, our economy, and our values. The basic science is not complicated: Stop burning fossil fuels tomorrow, and the global temperature will stop rising tomorrow.

Sleep is one of the most important but least understood aspects of our life, wellness, and longevity. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when we don't sleep. Compared to the other basic drives in life - eating, drinking, and reproducing - the purpose of sleep remained elusive.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

O que sabemos sobre as mulheres pré-históricas? Historiadores, antropólogos, arqueólogos, etnólogos, geneticistas tentam responder a essa questão há décadas, e a descoberta da estatueta Vênus de Renancourt, em 2019, pôs em xeque as mais diversas certezas sobre o tema. Amplamente amparado em evidências científicas, cada capítulo deste livro desconstrói ideias preconcebidas e preconceitos, desenhando um retrato inédito da mulher no período pré-histórico ― uma figura mais próxima de nós e do nosso tempo do que poderíamos imaginar.

Welcome to Bernie Collins' world. Formula 1 drivers are the public face of Grand Prix racing but behind every driver is a team of several hundred people sharing the same passionate desire to win. On race day it's the Team Strategist who calls the shots, working under immense pressure to make split second and crucial decisions. Through her eyes and experience as a Performance Engineer and Head of Race Strategy, Bernie takes you behind the scenes of a Formula 1 team - both in the factory and at the races - to uncover what it takes to put two Formula 1 cars on the grid and go racing.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Do aclamado autor do best-seller O andar do bêbado, um retrato íntimo e inspirador de Stephen Hawking — o homem, o amigo e o físico. Recordando quase duas décadas como colaborador e amigo de Stephen Hawking, o físico e autor best-seller Leonard Mlodinow retrata aqui, de uma forma singular e profundamente pessoal, um ser humano fora de qualquer expectativa.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Nossa casa está em chamas: Ninguém é pequeno demais para fazer a diferença é o um relato contundente de como a luta de uma família contra a crise climática está fazendo a diferença no mundo. Mesclando cenas do cotidiano familiar com ativismo ambiental, o livro acompanha a vida de Malena Ernman, uma das cantoras de ópera mais famosas da Suécia, que vive uma vida incrível e peculiar, viajando pelo mundo com seu marido, Svante Thunberg, e suas duas filhas, Greta e Beata.