Títulos em Ciências e Engenharia

Yuval Noah Harari, author of the critically acclaimed New York Times best seller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity's future and our quest to upgrade humans into gods.

De la mano de uno de los historiadores más interesantes de la actualidad, he aquí la fascinante interpretación de Yuval Noah Harari sobre la historia de la humanidad. Bestseller nacional e internacional, este libro explora las formas en que la biología y la historia nos han definido y han mejorado nuestra comprensión de lo que significa ser "humano".

O renomado geneticista e biólogo celular Paul Nurse dedicou a carreira a desvendar o funcionamento de células vivas. Em O que é a vida?, ele aceita o desafio de descrever o ciclo celular e, consequentemente, o que significa estar vivo de um jeito descomplicado e elegante, acessível a todos.

Sleep is one of the most important but least understood aspects of our life, wellness, and longevity. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when we don't sleep. Compared to the other basic drives in life - eating, drinking, and reproducing - the purpose of sleep remained elusive.

This book raises ethical questions that might become part of mainstream consciousness in years to come and points out the role of communication and language in helping create (or avoid) a potentially dystopian future.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

O que sabemos sobre as mulheres pré-históricas? Historiadores, antropólogos, arqueólogos, etnólogos, geneticistas tentam responder a essa questão há décadas, e a descoberta da estatueta Vênus de Renancourt, em 2019, pôs em xeque as mais diversas certezas sobre o tema. Amplamente amparado em evidências científicas, cada capítulo deste livro desconstrói ideias preconcebidas e preconceitos, desenhando um retrato inédito da mulher no período pré-histórico ― uma figura mais próxima de nós e do nosso tempo do que poderíamos imaginar.

La realidad tal y como la percibimos está conformada, desde el punto de vista de la física cuántica, por una red compleja mejor conocida como lattice, pero para Jacobo Grinberg esta es resultado, a su vez, de la percepción y la actividad neuronal de cada individuo. En este libro, resultado de 15 años de investigación, el doctor Grinberg responde a estas y otras interrogantes, explora más allá de los límites del cerebro humano y propone un nuevo paradigma para la ciencia que se antoja tan fascinante como revolucionario.

Welcome to Bernie Collins' world. Formula 1 drivers are the public face of Grand Prix racing but behind every driver is a team of several hundred people sharing the same passionate desire to win. On race day it's the Team Strategist who calls the shots, working under immense pressure to make split second and crucial decisions. Through her eyes and experience as a Performance Engineer and Head of Race Strategy, Bernie takes you behind the scenes of a Formula 1 team - both in the factory and at the races - to uncover what it takes to put two Formula 1 cars on the grid and go racing.

Künstliche Intelligenz ist die Coming Wave, der nächste technologische Sprung, der sich nicht aufhalten lässt. Wir nähern uns einem kritischen Punkt in der Menschheitsgeschichte. Die Künstliche Intelligenz steht noch am Anfang, doch die Welle baut sich auf, und wir sind darauf nicht vorbereitet. Mustafa Suleyman ist Mitbegründer von DeepMind, dem KI-Pionier, der nun Teil von Alphabet ist, dem Google-Mutterkonzern. Er ist der ultimative KI-Insider. Sein Buch zeigt, was auf dem Spiel steht, und fragt, wie wir von den neuen Technologien profitieren können, ohne die Kontrolle zu verlieren.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Marie Curie, Max Planck, Niels Bohr, Werner Heisenberg, Erwin Schrödinger e Albert Einstein não só revolucionaram a física, mas redefiniram nosso mundo e a realidade em que vivemos. Em A era da incerteza, Tobias Hürter reconstrói a época de ouro desse campo do saber através da história de seus heróis e heroínas deslumbrantes, imperfeitos e inesquecíveis.

Do aclamado autor do best-seller O andar do bêbado, um retrato íntimo e inspirador de Stephen Hawking — o homem, o amigo e o físico. Recordando quase duas décadas como colaborador e amigo de Stephen Hawking, o físico e autor best-seller Leonard Mlodinow retrata aqui, de uma forma singular e profundamente pessoal, um ser humano fora de qualquer expectativa.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Nossa casa está em chamas: Ninguém é pequeno demais para fazer a diferença é o um relato contundente de como a luta de uma família contra a crise climática está fazendo a diferença no mundo. Mesclando cenas do cotidiano familiar com ativismo ambiental, o livro acompanha a vida de Malena Ernman, uma das cantoras de ópera mais famosas da Suécia, que vive uma vida incrível e peculiar, viajando pelo mundo com seu marido, Svante Thunberg, e suas duas filhas, Greta e Beata.

What does it take to raise a great dog? This was the question that husband-and-wife team Brian Hare and Vanessa Woods hoped to answer when they enrolled one hundred and one puppies in the Duke Puppy Kindergarten. With the help of a retired service dog named Congo, Brian, Vanessa, and their team set out to understand the secrets of the puppy mind: What factors might predict whether a puppy will grow up to change someone’s life?

Discover this remarkable account of 21 years in remote Kenya with a troop of Savannah baboons from the New York Times best-selling author of Behave. Brooklyn-born Robert Sapolsky grew up wishing he could live in the primate diorama in the Museum of Natural History. At school he wrote fan letters to primatologists and even taught himself Swahili, all with the hope of one day joining his primate brethren in Africa. But when, at the age of 21, Sapolky's dream finally comes true, he discovers that the African bush bears little resemblance to the tranquillity of a museum.

From that first foray to the spread of early hominids who later became Homo sapiens, life has persisted, undaunted. A (Very) Short History of Life is an enlightening story of survival, of persistence, illuminating the delicate balance within which life has always existed, and continues to exist today. It is our planet like you’ve never seen it before. Life teems through Henry Gee’s lyrical prose - colossal supercontinents drift, collide and coalesce, fashioning the face of the planet as we know it today.

We are living through the most prosperous age in all of human history, yet we are listless, divided, and miserable. Wealth and comfort are unparalleled, but our political landscape is unmoored, and rates of suicide, lone­liness, and chronic illness continue to skyrocket. How do we explain the gap between these truths? And how should we respond? For evolutionary biologists Heather Heying and Bret Weinstein, the cause of our troubles is clear: The accelerat­ing rate of change in the modern world has outstripped the capacity of our brains and bodies to adapt.

Muitas pessoas têm perguntas sem resposta sobre inteligência artificial. Hoje, a maioria dessas perguntas provavelmente será respondida. Preocupações serão abordadas e exemplos serão dados. Este audiolivro começa com uma seção de perguntas e respostas sobre inteligência artificial. Em seguida, passa a abranger aplicativos específicos artificialmente inteligentes, como chatbots e robótica. Essas seções mostrarão detalhes de coisas que confundem a mente de muitas pessoas.