Títulos em Ciências e Engenharia

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Nossa casa está em chamas: Ninguém é pequeno demais para fazer a diferença é o um relato contundente de como a luta de uma família contra a crise climática está fazendo a diferença no mundo. Mesclando cenas do cotidiano familiar com ativismo ambiental, o livro acompanha a vida de Malena Ernman, uma das cantoras de ópera mais famosas da Suécia, que vive uma vida incrível e peculiar, viajando pelo mundo com seu marido, Svante Thunberg, e suas duas filhas, Greta e Beata.

Today’s world is unpredictable and full of contradictions, and navigating its complexities while trying to make the best decisions is far from easy. The Joy of Science presents 8 short lessons on how to unlock the clarity, empowerment, and joy of thinking and living a little more scientifically. In this brief guide to leading a more rational life, acclaimed physicist Jim Al-Khalili invites listeners to engage with the world as scientists have been trained to do.

Falar de neuropsicologia é falar de um dos ramos que mais cresceram nos últimos anos, uma vez que se baseia nos avanços da psicologia e da neurociência.

In recent decades, many philosophers and cognitive scientists have declared the question of consciousness unsolvable, but Antonio Damasio is convinced that recent findings in neuroscience, psychology and artificial intelligence have given us the necessary tools to solve its mystery. In Feeling & Knowing, Damasio elucidates the myriad aspects of consciousness and presents his analysis and new insights in a way that is faithful to our own intuitive sense of the experience.

The Real Anthony Fauci details how Fauci, Gates, and their cohorts use their control of media outlets, scientific journals, key government and quasi-governmental agencies, global intelligence agencies, and influential scientists and physicians to flood the public with fearful propaganda about COVID-19 virulence and pathogenesis, and to muzzle debate and ruthlessly censor dissent.

Inteligência artificial. Informática cognitiva. A Singularidade. Obesidade digital. Comida impressa. A Internet das Coisas. A morte da privacidade. O fim do trabalho-como-o-conhecemos e longevidade radical: o confronto iminente entre tecnologia e humanidade já se está a apressar na nossa direção. Que valores morais está preparado para defender – antes de o sentido de "ser humano" mudar para sempre?

Muitas pessoas têm perguntas sem resposta sobre inteligência artificial. Hoje, a maioria dessas perguntas provavelmente será respondida. Preocupações serão abordadas e exemplos serão dados. Este audiolivro começa com uma seção de perguntas e respostas sobre inteligência artificial. Em seguida, passa a abranger aplicativos específicos artificialmente inteligentes, como chatbots e robótica. Essas seções mostrarão detalhes de coisas que confundem a mente de muitas pessoas.

Muitas pessoas tentaram fazê-lo, e poucas entendem o verdadeiro segredo. Pessoas emocionalmente inteligentes passam a vida muito mais felizes. Eles entendem como reagir e têm mais controle. Portanto, é essencial para o seu desenvolvimento cerebral ter algum grau de compreensão desse princípio. Além deste tópico, você aprenderá mais sobre a inteligência em si, sobre o tempo de atenção e as coisas mais importantes que podem nos ajudar a parar de se preocupar. O conceito de QI é familiar para a maioria, mas ainda inclui muitos fatores desconhecidos. 

Tell a stranger that you talk to yourself, and you’re likely to get written off as eccentric. But the truth is that we all have a voice in our head. When we talk to ourselves, we often hope to tap into our inner coach but find our inner critic instead. When we’re facing a tough task, our inner coach can buoy us up: Focus - you can do this. But, just as often, our inner critic sinks us entirely: I’m going to fail. They’ll all laugh at me. What’s the use?

Unindo feminismo e vegetarianismo, esta obra de Carol J. Adams vem transformando a maneira como milhares de pessoas enxergam o mundo desde o seu primeiro lançamento. Com argumentos sólidos e consistentes, o livro demonstra a estreita ligação entre a dominância masculina - e a consequente cultura de violência contra a mulher - e o ato de comer carne. A nova edição brasileira traz um novo posfácio com imagens que ajudam a sustentar a ideia defendida por Carol, à qual é impossível ficar indiferente.

Sixty-six million years ago the dinosaurs were wiped from the face of the earth. Today a new generation of dinosaur hunters, armed with cutting-edge technology, is piecing together the complete story of how the dinosaurs created a hugely successful empire that lasted for around 150 million years.

Bill Gates, founder of Microsoft, shares what he has learnt in more than a decade of studying climate change and investing in innovations to address climate problems. He explains how the world can work to build the tools it needs to get to net-zero greenhouse gas emissions - investing in research, inventing new technologies and deploying them quickly at a large scale. Gates is optimistic that the world can prevent the worst impacts of the climate crisis.

You might not realize it, but we’re already living through the beginnings of climate chaos. In Arizona, laborers now start their day at three a.m. because it’s too hot to work past noon. Chinese investors are snapping up real estate in Canada. Millennials have evacuation plans. Moguls are building bunkers. Retirees in Miami are moving inland. In How to Prepare for Climate Change, best-selling self-help author David Pogue offers sensible, deeply researched advice for how the rest of us should start to ready ourselves for the years ahead.

How do two languages coexist in the same brain? Why is it possible to forget a language? What are the advantages and challenges of being bilingual? Over half of the world's population is bilingual, and yet this fascinating, complex ability is understood by few. In The Bilingual Brain, leading expert Albert Costa explores the science of language through a wide range of cutting-edge studies and examples from South Korea to Spain and Canada.

Mercury, a lifeless victim of the Sun’s expanding power. Venus, once thought to be lush and fertile, now known to be trapped within a toxic and boiling atmosphere. Mars, the red planet, doomed by the loss of its atmosphere. Jupiter, twice the size of all the other planets combined, but insubstantial. Saturn, a stunning celestial beauty, the jewel of our Solar System. Uranus, the sideways planet and the first ice giant. Neptune, dark, cold and whipped by supersonic winds. Pluto, the dwarf planet, a frozen rock.

"Correlation does not imply causation". This mantra has been invoked by scientists for decades and has led to a virtual prohibition on causal talk. But today, that taboo is dead. The causal revolution, sparked by Judea Pearl and his colleagues, has cut through a century of confusion and placed causality - the study of cause and effect - on a firm scientific basis.

Edward O. Wilson has distilled sixty years of teaching into a book for students, young and old. Reflecting on his coming-of-age in the South as a Boy Scout and a lover of ants and butterflies, Wilson threads these twenty-one letters, each richly illustrated, with autobiographical anecdotes that illuminate his career - both his successes and his failures - and his motivations for becoming a biologist.

The human reaction to insects is neither purely biological nor simply cultural. And no one reacts to insects with indifference. Insects frighten, disgust, and fascinate us. Jeff Lockwood explores this phenomenon through evolutionary science, human history, and contemporary psychology, as well as a debilitating bout with entomophobia in his work as an entomologist. Exploring the nature of anxiety and phobia, Lockwood explores the lively debate about how much of our fear of insects can be attributed to ancestral predisposition for our own survival and how much is learned through individual experiences.

From multiple New York Times best-selling author, neuroscientist, and "new atheist" Sam Harris, Waking Up is for the 30 percent of Americans who follow no religion, but who suspect that Jesus, Buddha, Lao Tzu, Rumi, and the other saints and sages of history could not have all been epileptics, schizophrenics, or frauds.