Títulos em Esportes Automotivos

Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “the look” all while keeping within a grassroots-sized budget. Fritz Wilke, Fortune 500 marketer and longtime front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.

Brought to you by renowned driver performance coach Enzo Mucci, Get the Drive is a step-by-step entrepreneurial program for race drivers. It teaches race drivers the very best modern-day sponsorship strategies that are currently being used by successful drivers, driver managers, and sports agencies.

The Phenomenal Sunday Times Number-One Best Seller. It was the start of the third lap of the 2010 Senior TT, the last race of the fortnight. The last chance to get a TT win for another year, and I was pushing hard. Ballagarey. The kind of corner that makes me continue road racing. A proper man’s corner. You go through the right-hander at something like 170 miles per hour, leant right over, eyes fixed as far down the road as I can see. But this time something happened. This time the front end tucked....

Michael Dunlop is quite simply the greatest road racer on the planet. Brother of William, also an accomplished rider, son of the late Robert and nephew of the late great Joey Dunlop, Michael can fairly claim that racing is in his blood. Now for the first time he talks in depth about his family story, how he got involved in the family business and how he manages to keep getting back on his bike despite all he knows of the deadly risks he encounters every time he crosses the start line.

Porsche 911: The Practically Free Supercar will equip you with everything you need to know about the smart way to enter the world of Porsche. It outlines the same strategy that the author has used to make Porsche ownership a fantastic and cost-effective experience. It is a must-listen and great guide for anyone who has ever considered buying one of these amazing cars.

Racer and broadcaster Neil Crompton has had the best seat in the house for the last 40 years of Australian motorsport, an amazing lifetime upgrade to a firsthand, front-row seat to see the biggest names, machines, and events of this high-speed, high-octane sport. Best Seat In The House is Neil's account of an amazing period of the sport from a viewing position like no other.

Mick Walker - leading authority on all forms of motorcycle sport - examines the long career of the quickest and most determined competitors of all time in this enthralling biography. In the late 1950's John Surtees was the dominant rider in top-level British and European motorcycle racing. A precocious talent, he began riding competitively on Vincents in the early 1950's, then REGs and NSUs and Nortons. He swiftly established himself as one of the quickest and most determined competitors.

Fernando Alonso: Two-time Formula 1 world champion. Three-time Formula 1 runner-up. World Endurance Champion. Winner of the mythical Indy 500 and the 24 Hours of Daytona. Participant in the Paris-Dakar Rally, the most prestigious of its kind in the world. The youngest racer to achieve pole position and a Grand Prix win. A fighter whose life is a tale of constant overcoming, a succession of challenges that demanded a steady hand behind the wheel. But what is the man like behind this consummate driver, this absolute master of speed, champion of endurance trials and rallies?

The Stig gets his kit off and reveals how he came to be Top Gear's iconic racing driver and so much more - including what it's like to thrash an Aston Martin DBS, train for the Army and face the terror of Jeremy Clarkson's underwear…When the Black Stig disappeared off the end of an aircraft carrier in 2003, we were introduced to The White Stig. Faster. Stranger. Harder to keep clean. And ever since, millions have wondered – who is The Man in the White Suit? They're about to find out.

The voice of motor racing - and the man responsible for introducing millions of viewers to the previously inaccessible world of Formula 1 - tells the story of his incident-packed life. When the man who made famous the catchphrase 'Unless I'm very much mistaken... I AM very much mistaken!!!' announced that he was retiring as ITV's Grand Prix commentator at the end of the 2001 season, the media reacted as if the sport itself was losing one of its biggest stars.

As quintessentially British as a plate of fish and chips or a British bulldog, the boxy, utilitarian Land Rover Defender has become an iconic part of what it is to be British. It is said that for more than half the world's population, the first car they ever saw was a Land Rover Defender. It mirrors many of our national traits - stiff upper-lipped and slightly eccentric.

As 'The Voice' of motorcycle racing for 40 years, commentator Nick Harris became the biggest star not on two wheels in the paddock, and this is his mostly eyewitness, white-knuckle account of MotoGP's scorching 70-year history. The story starts on the Isle of Man in 1949, when Geoff Duke, with his slicked-back hair and one-piece black leathers, became the nation's hero, defying the odds and winning the most dangerous race in the world on a British-built Norton.

Author Kit Chapman is a lifelong motorsports fan who has previously worked with Virgin Racing’s Formula E team on the chemistry and material science of their cars. With help from his wide range of contacts in the industry, Kit criss-crosses the globe from Ohio to Monaco, Spain to Bahrain. He steps behind the scenes of current engineering breakthroughs, picking up extraordinary tales along the way, such as that of maverick designer Warren Mosler who designed a car so fast it was banned from racing.

In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.

Following in his late father's footsteps, Tai Woffinden made his name as a notable Speedway rider. Known for his speed on the tracks and his quirky tattoos, Woffinden is a popular figure within the sport. He has over 55,000 followers on Twitter, where he posts frequent pictures of himself and wife Faye, whom he married in late 2016. With a vast array of titles to his name, including youngest ever World Champion, achieved at the age of 23, Woffinden has come a long way from his Scunthorpe roots. However, he has not been without his share of struggles.

Sir Jackie Stewart is a man of immense charisma and integrity and is one of the most highly regarded names in global sport: winner of three F1 World Championships, 27 Grands Prix, and ranked in the top five drivers of all time. On retiring from the circuit, he went on to build an equally impressive international business career. In the 1960s and into the 70s, with his black cap, sideburns, and aviator shades, Jackie Stewart was an unmistakable icon in a glorious era of style, glamour, and speed.

For over 12 years, Phillipa Sage worked alongside Clarkson, Hammond and May as their PA, gofer and fixer, where she saw the boys at their best and, hilariously, at their worst. A closet petrol head, Phillipa started working in the motor industry on live events over 20 years ago and first worked with Jeremy Clarkson and Andy Wilman (formerly Top Gear and now the Grand Tour’s executive producer) in 1997.

Starting out as a talented youth riding the desert tracks of California, his reckless nature and incredible talent earned him a position in the rarefied world of professional motorcycle racing. Despite the success in his professional life, his personal life was crumbling around him - John was battling with depression and temptation, which began to threaten his career, health and marriage, ultimately bringing him to a life of alcoholism, addiction and even smuggling.

Toby Price has lived a truly remarkable life, filled with ups, downs and every bump in the road imaginable: a childhood racing prodigy from the tender age of two - there was hardly a paddock that could contain him. After tearing through the junior ranks, taking out titles in both dirt track and motocross, Toby was living the dream, turning pro at 16 and joining the formidable KTM Racing team. Soon he was turning heads internationally and tapped to take on the most forbidding enduro courses the sport could throw at him.

The real issue isn’t that riders get banged up when they crash. That’s a given. It’s that average riders crash by themselves way too often, making the same mistakes riders did generations ago.