Títulos em Gestão e Liderança

Facebook VP Julie Zhuo remembers the moment when she was asked to lead a team. She felt like she’d won the golden ticket - until reality came crashing in. She was just 25 and had barely any experience being managed, let alone managing others. Her coworkers became her employees overnight, and she faced a series of anxiety-inducing firsts, including agonising over whether to hire an interviewee, seeking the respect of reports who were cleverer than her and having to fire someone she liked.

Getting to Yes is a straightorward, universally applicable method for negotiating personal and professional disputes without getting taken - and without getting angry. It offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict - whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats.

Mais do que um simples autorretrato, este audiolivro apresenta os princípios que nortearam o caminho de Michael Dell: a importância de manter viva a curiosidade, de estar aberto a mudanças e de acreditar no potencial das pessoas e da tecnologia. O audiolivro começa em um momento crítico, quando, depois de quase 30 anos de sucesso, Dell se vê em uma luta pela sobrevivência da companhia e pela preservação de seu legado—ao mesmo tempo que amadurece como líder. Num relato vertiginoso, ele narra as tensas negociações da histórica fusão que marcou a indústria de tecnologia.

In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness. Full of inspiration and wisdom, this book will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

When General Stanley McChrystal took command of the Joint Special Operations Task Force in Iraq in 2003, he quickly realized that conventional military tactics were failing. The allied forces had a huge advantage in numbers, equipment and training - but none of the enemy's speed and flexibility. McChrystal and his colleagues discarded a century of conventional wisdom to create a 'team of teams' that combined extremely transparent communication with decentralised decision-making authority.

Este audiolivro mostra como as mulheres podem chegar lá, quais os principais desafios e qual é o estilo de liderança feminino. Além de informações e pesquisas atualizadas, Leny Kyrillos e Cássia Godoy trazem o relato (e excelentes dicas) de 13 profissionais renomadas em diferentes áreas de atuação.Mulheres vêm conquistando posições de poder nas mais diversas áreas. Essa conquista, dura e lenta, esbarra em diversas barreiras culturais, mas é possível. E mais do que isso: é desejável para empresas e sociedade.

Ken Blanchard, coautor de O novo Gerente-Minuto, e Claire Diaz-Ortiz, ex-executiva do Twitter, criaram este guia definitivo para construir relacionamentos de mentoring altamente eficientes. Ter um mentor é uma ótima forma de crescer no trabalho. Quer esteja se sentindo perdido quanto à carreira que escolheu seguir ou apenas queira atingir um nível profissional mais alto, relacionar-se com um mentor pode ser um bom caminho para ajudá-lo a atingir seus objetivos.

Descubra as técnicas de um dos cursos mais buscados do MBA de Yale para alcançar seus objetivos e transformar o mundo. Com base nas mais avançadas pesquisas da psicologia comportamental e da neurociência, Zoe Chance nos mostra como pequenas mudanças de mindset podem ter grandes resultados.

Esta é uma história improvável. Sobre como uma empresa familiar obsoleta, ineficiente, nascida em um país de economia emergente, se tornou a maior do planeta em seu setor. Em De um gole só, a jornalista Ariane Abdallah reconstitui a biografia da AB Inbev — desde a compra da Brahma, em 1989, pelos sócios do banco Garantia Jorge Paulo Lemann, Marcel Telles e Beto Sicupira, passando pela formação da Ambev, em 2000, até se transformar na cervejaria número 1 do mundo.

Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race. McKinsey Digital's top leaders Eric Lamarre, Kate Smaje, and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections.

Traditionally, businesses have relied on a 'command and control' management style, focusing on rigid hierarchies and compliance from employees. Covey argues we must shift from a 'command and control' to a 'trust and inspire' leadership model. Trusting and inspiring your team is defined by commitment from both sides, with a focus on effectiveness and fostering a growth mindset. It is based on the belief that employees are creative, collaborative, and full of potential; through trust, you can inspire them to do their best work.

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.

Business advice from the best in the business. Looking for advice in setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson? In Like a Virgin: Secrets They Won’t Teach You at Business School, Richard distils and shares the wisdom and experience that have made him one of the world’s most recognised and respected entrepreneurs.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants - Apple, Cisco, Google, HP and Intel, to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in burgeoning start-ups.

The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or free agents. Think of them instead as allies.

We're trying to get something done that really matters to us. To do this we need to work with others. But these others include people we don't agree with or like or trust, so working with them seems impossible - like collaborating with the enemy. What can we do?

Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. That a certain amount of wreckage is the price we have to pay for inventing the future. Leadership experts Frances Frei and Anne Morriss argue that this belief is deeply flawed—and that it keeps you from building a great company.