Títulos em Gestão e Liderança

Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal - especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager.

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.

Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.

Many leaders consider "executive presence" a make-or-break factor in high-powered promotions. But what is this elusive quality, and how do you develop it? This book explains how to build the charisma, confidence, and decisiveness that top leaders project. Whether you're delivering a critical presentation or managing a hectic meeting, you'll be inspired to approach the situation with new strength.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.

Celebrated keynote speaker, trainer, and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve listeners' communication ability, critical thinking, cultural awareness, and leadership skills. Based in the author's proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help listeners create new and lasting behaviors that effect change in their life and work.

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

Neurobusiness: A mente do mercado é um conteúdo de neurogestão, para quem quer aprender a desvendar a mente do cliente, do comprador e do colaborador, de maneira simplificada, aplicando neurociência e biologia do comportamento aos seus negócios. O audiolivro contém textos provocativos sobre neuromarketing, neuroliderança, neurovendas, neuroeducação corporativa. É o único no gênero na língua portuguesa.

Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

Anyone in business in the 1990s will remember the spectacular success Kenan Sahin had in taking just $1,000 from his savings and using it to build the first great commercial AI success, leading to a $1.54 billion sale to Lucent Technologies. In Lean Startup, Lean Company, Rich Exit: The Guidebook, Kenan Sahin follows up on his 2024 account as the sole shareholder in this rich exit, detailing his extraordinary entrepreneurial accomplishment and putting it into a practical workbook any aspiring leader can follow.

In every thriving organization, there are leaders at the forefront driving vision and strategy. Yet, behind every successful leader stands a dedicated team—the backbone—that ensures the leader’s vision becomes reality. In The Backbone of Leadership, L. David Harris reveals how to excel in critical support roles, such as COO, Chief of Staff, Vice President, General Manager, Director, or Team Leader, etc., ensuring your organization thrives.

The creative spark of Vincent van Gogh. The business acumen of Steve Jobs. The mental resilience of Maya Angelou. The transformative leadership of Abraham Lincoln. The communication knack of William Shakespeare. In 2021, researchers at Ohio State’s Project Narrative, renowned for collaborations with NASA, Hollywood, and Silicon Valley, announced that they had discovered the neural power at the root of all this human genius. They named it Primal Intelligence.

Bad leadership leaves highly motivated professionals feeling disengaged and uninspired. Too often, those who are just starting in the corporate world are met with leaders who believe in micromanagement instead of empowerment. Unfortunately, almost all of us have experienced everything from incompetent to toxic leadership in the corporate workplace. It leaves us feeling frustrated, confused, and demoralized—it can quickly drain our passion, crush our spirit, and even destroy careers!

You can be lovely and fierce, broken but also whole, satisfied but also ambitious. Leadership-lifestyle blogger and inspirational TV personality Caitlyn Scaggs draws from her eclectic background and Christian principles to offer practical insight and encouragement to women striving to lead a fulfilling and complete life. She champions a new approach—how to find balance between seemingly opposing forces and live out what you were created to do.

Who are the most courageous, greatest, most admirable, respectable, and world-saving or world-enhancing “Superheroes” of this century and centuries past? Is this not one of the most fascinating questions individuals could ask and research during their lives, with the answer constantly changing during these individuals’ journeys through life as a result of their ever-increasing wisdom that they all accumulate with each addition life obstacle, challenge, and positive or negative (expected or unexpected) life experience they encounter and deal with on a daily basis?