Títulos em Ciências

We spend a third of our lives in bed, but how much do we really understand about what happens when we go to sleep? What's the right amount? Why do we experience jet lag? Is snoring normal? Enter Dr. Meir Kryger, a world authority on the science of sleep, with a comprehensive guide to the science of slumber that combines detailed case studies and pragmatic advice.

The Biology Book is packed with short, pithy explanations of more than 95 momentous ideas in science, from cell theory to evolution by natural selection. Themed chapters explore key areas of the life sciences including ecology, zoology and biotechnology, tracing the history of scientific thought and introducing the scientists who shaped the subject, such as Carl Linnaeus, Jean-Baptiste Lamarck, Charles Darwin and Gregor Mendel. Coverage of topical issues such as cloning, neuroscience, human evolution and gene-editing brings the story right up to date.

Being you is not as simple as it sounds. Somehow, within each of our brains, billions of neurons create our everyday conscious experience. But how does this happen? Anil Seth's unique and groundbreaking theory of what it means to 'be you' challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Being You is an accessible, inspiring and eye-opening exploration of consciousness by one of the most remarkable pioneers working in science today.

First coined by Richard Dawkins in The Selfish Gene, a meme is any idea, behavior, or skill that can be transferred from one person to another by imitation. Susan Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive-making tools, for example, or using language - survived and flourished, replicating themselves in as many minds as possible.

There is nothing more essential to our health and well-being than breathing. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences. Journalist James Nestor travels the world to figure out what went wrong and how to fix it. The answers aren’t found in pulmonology labs, as we might expect, but in the muddy digs of ancient burial sites, secret Soviet facilities, New Jersey choir schools, and the smoggy streets of São Paulo. Nestor tracks down men and women exploring the hidden science behind ancient breathing practices.

Since it was first published in 2005, Ray Kurzweil's The Singularity Is Near and its vision of the future have been influential in spawning a worldwide movement with millions of followers, hundreds of books, major films, and thousands of articles. During the succeeding decade, many of Kurzweil's predictions about technological advancements have been borne out, and their viability has become familiar to the public through such now commonplace concepts. In this entirely new book Ray Kurzweil brings a fresh perspective to advances in the singularity.

Being a Dog is a scientifically rigorous book that presents cutting-edge research with literary flair. Revealing such surprising facts as panting dogs cannot smell to explaining how dogs tell time by detecting lingering smells, Horowitz covers the topic of noses - both canine and human - from curious and always fascinating angles. As we come to understand how rich, complex, and exciting the world around us appears to a dog's sense of smell, we can begin to better appreciate it through our own.

Do autor de Como chegamos até aqui e De onde vêm as boas ideias, a surpreendente história de como nós humanos ganhamos 20 mil dias a mais em nossas vidas. Buscando respostas para os desafios atuais e do futuro, Longevidade é uma ode ao poder duradouro dos objetivos comuns. Todos os avanços do mundo moderno — o método científico, as descobertas médicas, as instituições de saúde pública — proporcionaram a cada um de nós cerca de cinco décadas a mais de existência. Steven Johnson, um dos mais influentes pensadores da tecnologia, traça aqui os meandros dessa evolução.

Para cada célula humana em nosso organismo, há outras nove impostoras, pegando carona. Você não é formado apenas de carne e osso, sangue e músculo, mas também de bactérias e fungos. Não é um indivíduo, mas uma colônia–um ecossistema. Somos apenas 10% humanos. Até pouco tempo atrás, os micróbios eram vistos como invasores, inimigos, parasitas. Estávamos decididos a exterminá-los. Mas a ciência vem revelando uma história bem diferente: os micro-organismos comandam nosso corpo e evoluíram numa relação de estreita simbiose com os humanos–e é impossível ser saudável sem eles.

To women the whole world over, perfume means glamour, and in the world of perfume, Jean-Claude Ellena is a superstar. In this one-of-a-kind book, the master himself takes you through the doors of his laboratory and explains the process of creating precious fragrances, revealing the key methods and recipes involved in this mysterious alchemy.

O tempo não é um conceito abstrato. É uma substância material que ocupa todo o universo e se deforma, vibra, oscila. De Newton a Einstein, de Planck ao relógio cósmico, foi protagonista de metamorfoses vertiginosas, fascinantes e monstruosas. O tempo flui? Ou está parado? E como é medido? Como a gravidade o retarda? E como os buracos negros conseguem pará-lo? Sempre vivemos no tempo, que, no entanto, não é eterno.

Em Eva, a cientista Cat Bohannon explica toda a ciência por trás do sexo feminino, analisando os últimos 200 milhões de anos. Ao recuperar nossas "ancestrais evolutivas", o livro não propõe apenas uma revisão de nossa história, mas uma correção urgente e necessária para um mundo que se concentrou — por tempo demais — no corpo masculino cisgênero. As descobertas de Bohannon — que vão desde as mudanças na estrutura corporal causadas pelas cesarianas até as semelhanças entre o pus e o leite materno — mudarão tudo o que você acha que sabe sobre a evolução humana.

Em Darwin sem frescura, você vai descobrir como a seleção natural nos ajuda a entender algumas polêmicas da sociedade. Um livro leve, descontraído e educativo para quem quer entender A origem das espécies, de Charles Darwin, visto sob as lentes de nerds brasileiros do séc. XXI.

For decades the practice of manifestation has been widely dismissed as self-involved, materialistic pseudoscience. But as neuroscientist and recognized compassion leader Dr. James Doty reveals, manifestation introduces us to different possibilities, and it lays the groundwork for a kinder, better world. Doty grounds us in the practices that change our brain structures: attention, meditation, visualization, and compassion. This mind magic allows us to move through the world in ways that help us see clearly.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

Luis 'Lue' Elizondo is a former senior intelligence official and special agent who was recruited into a strange and highly sensitive US Government program to investigate UAP incursions into sensitive military installations and air space. To accomplish his mission, Elizondo had to rely on decades of experience gained working some of America's most sensitive and classified programs. Even then, he was not prepared for what he would learn, and the truth about the government's long shadowy involvement in UAP investigations, and the lengths officials would take to keep them a secret.

How can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions.

Em O despertar do universo consciente, Marcelo Gleiser, físico e astrônomo renomado internacionalmente, argumenta que, se queremos salvar o nosso projeto de civilização, precisamos reinventar nossa relação com a vida e com o planeta. Examinando a história da vida na Terra e a possibilidade de vida em outros planetas com clareza e autoridade, o autor argumenta que estamos usando o paradigma errado em relação ao lugar que ocupamos. Devemos abraçar uma perspectiva biocêntrica – que tem a vida como centro, que reconhece a raridade do nosso planeta num universo hostil à vida.

Why we think it’s a great listen: You thought he was a stodgy scientist with funny hair, but Isaacson and Hermann reveal an eloquent, intense, and selfless human being who not only shaped science with his theories, but politics and world events in the 20th century as well. Based on the newly released personal letters of Albert Einstein, Walter Isaacson explores how an imaginative, impertinent patent clerk became the mind reader of the creator of the cosmos.

Have you ever wondered what your dogs are thinking? What they're feeling? Now you can finally know! The answers will surprise and delight you as scientist and dog owner Alexandra Horowitz explains how our four-legged friends perceive their daily worlds, each other, and that other quirky animal, the human.