Resultado narrado por "Marcia" em Todas as categorias

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

What to call your book? It’s a dilemma that has many novelists, nonfiction authors and writers of children’s books gnashing their teeth. Others give their book title little thought, only to discover later that they’ve made a massive error. Brainstorming a Better Book Title gives you an effective titlefinding process to follow. More than 150 analyzed examples make the stakes of this search very real. Discover how to avoid titles that could cause problems for your book and learn how to identify and select your best options.

Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line.

This audio series will challenge and inspire you to go beyond your comfort zone, providing practical tips on how you can make changes. Get multiple points of view from bestselling authors on topics ranging from achieving goals to getting clarity on your true desires. Move past the fear that holds you back - whether it's conscious or subconscious. Once you understand the process of Breakthrough,nothing can hold you back from achieving your dreams. Create your future now,and structure your life for a breakthrough success.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Lick procrastination and writer's block permanently, now. Based on years of creativity research and with its techniques tested at dozens of workshops, No More Writer's Block! demonstrates how to shed self-defeating judgments and get moving on any long-delayed project today. Whether you've put off work on your firm's annual report or the Great American Novel, this program gives you the gentle kick in the pants and practical tools you need.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

What’s wrong with you is what’s right with you. To get more done, slow down and sleep more. When you don’t know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired! How to Be More Original, Insightful and Productive in Your Work.Grounded in psychological studies, historical examples and testing with writers and artists, Inspired! offers paradoxes that turn your creative blocks upside down and your hidden strengths right side up.

Can a person have too many positive habits? This audio program gives you step-by-step instructions that are essential to building strong habits that allow you to flourish. This collection of audio recordings from best-selling authors offers methods for tapping into greater wisdom and resources to create a life based on your own terms. By identifying bad habits and breaking the stubborn ones, you can set yourself up for a life of balance and harmony.

Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing. This audiobook describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public, social media, promotional videos and other common marketing activities while being true to their personality.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

Get started writing for magazines, and learn to make a living at it. Through examples, explanations and tips, Writing Articles About the World Around You demonstrates how to generate original and saleable article ideas using information that is part of your everyday life. Even if you live in Nowheresville, you'll learn how to recognize topics and angles that can interest editors at magazines and newspapers. Learn to use your experience, on-the-job knowledge, and everyday life to develop how-to articles, reviews and opinion pieces, and more.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

Twenty-something Maggie Wallace was growing seriously bored of the routine ranch life where nothing much happened. She could not see herself settling down anytime soon and there were two things that she really craved. Excitement. And sex. When she stumbled upon a social network that connected young women with handsome shape-shifters, she felt like she had finally discovered precisely what she was looking for.

Mistreated, disheartened, and trapped, Fallon Ashby unexpectedly found the chance of swift deliverance at the hand of a wealthy landowner. The mysterious deliverer offered Fallon escape from unendurable circumstances. Thus, Fallon chose to marry Trader Donavon, a man who concealed his face within the dark shadows of an ominous black hood - a man who unknowingly held her heart captive.

Brenya was torn from her service in Beta Sector and reassigned to serve the Commodore of Bernard Dome’s aggressive physical needs. Out of her depth and confused, she flounders under his untried care. The leader of their Dome is as demanding as he is sweet. He is beautiful, and he is treacherous.

Rissa has been hurt, badly, and the idea of marriage - to anyone - is enough to make her run. Kane finds occasion to take the beautiful, stubborn woman in hand many times over the course of their budding, heated relationship, but will he be able to convince her to stop making him pay for the sins of her ex? Will an ultimatum bring about the desired reply or will Rissa run like the wind?

The ability to yield fresh ideas is an all-important work skill today. You are able to acquire this skill by consciously practicing strategies that force your mind to formulate new connections, break old thought patterns, and consider new positions. Hopefully, this book will give you the tools to generate new creativity in your life.