Resultado narrado por "Derek Denzil" em Todas as categorias

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

On 26 January 1950, the Constitution of India was adopted formally and came into effect. Its preamble set out in brief the enlightened values it enshrined and hoped to engender. In a radical shift from mainstream constitutional history, this book establishes Dr B.R. Ambedkar's irrefutable authorship of the preamble by uncovering the intellectual origins of its six most central concepts—justice, liberty, equality, fraternity, dignity, and nation.