Resultado narrado por "Macat" em Todas as categorias

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Arguing first that what might be termed a morally good action is one that increases the general sum of happiness in the world, Mill then says that general principles of justice should be based on this idea. Therefore, in life, there is no conflict between what is just and what is morally right. Mill published Utilitarianism toward the end of a lifetime spent as a moral philosopher, political activist, and social reformer.

In her original and controversial 2005 book Politics of Piety: The Islamic Revival and the Feminist Subject Saba Mahmood examines the women's mosque movement in Cairo, Egypt as part of a wider turn to religious fervor integral to the broader Islamic revival of the twenty-first century. Mahmood's research suggests that in choosing to embrace the norms of their faith, these pious Muslim women are not limiting, but rather affirming, themselves.

Rachel Carson worked at the US Bureau of Fisheries for 15 years while developing a writing career at the same time. Her first book, 1941's Under the Sea Wind, became a best seller. But it was eclipsed by 1962's Silent Spring, one of the first books ever to highlight environmentalist issues. Carson focuses on the negative, widespread, and long-lasting effects of human activity on the environment, and illustrates this through one case study - the use of chemical pesticides in agriculture.

Clifford Geertz's first collection of essays, The Interpretation of Cultures (1973), made him a leading voice of anthropology's "symbolic" movement, which believed scholars should read the signs and symbols of a culture from the perspective of its natives. Geertz's approach helped anthropology reinvent itself as a scientific discipline that is still relevant today, making him - in the words of one critic - "a true giant of social and cultural theory."

In the century before the Black Death swept across the developed world, economic relations flourished between Europe, the Middle East, and Asia. Before European Hegemony looks at this period. Without any dominant power, the world's economy revolved around eight interlocking sub-systems, with the major world cities and towns playing a crucial role in the system as a whole. But as economic activity spread across borders, so did the Black Death.

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.

In his 1807 work Phenomenology of Spirit, G. W. F. Hegel introduced the world to his philosophical system. His most influential work - and the culmination of the German Idealist movement begun in the late 18th century as a response to the works of Immanuel Kant - the book remains one of the undisputed classics of Western thought.

Sigmund Freud was born in 1856, in Vienna, Austria, and died in London in 1939, but his reputation as "the father of psychoanalysis" lives on. The theories he introduced in his masterwork, The Interpretation of Dreams, revolutionized the treatment of mental illness in the late 19th century. Based on his success in using new techniques he had developed with his patients, and on conclusions he drew from analyzing his own dreams, Freud said that dreams offered a window into the workings of the unconscious mind.

Distinguished British historian Geoffrey Parker spent 15 years writing this ambitious history of the tumultuous 17th century, when nations were in the grip of what was known as the General Crisis. First published in 2013, Global Crisis reveals that freak weather was a key reason why the people of the 1600s lurched between droughts, famines, and countless wars.

When Charles P. Kindleberger's Manias, Panics, and Crashes: A History of Financial Crises was first published in 1978, the world was entering a new period of global economic turbulence. Established economists based their analyses on the assumption that investors act rationally, and these economists often communicated their ideas with dry, technical language. Kindleberger rebelled against convention. Using a more literary and descriptive style, he came up with a new view.

Do people always act rationally and in their own best interests? US economist Richard Thaler and legal scholar Cass Sunstein did not believe so, and were convinced that psychological factors often stopped people from making the best decisions. Their 2008 work Nudge: Improving Decisions About Health, Wealth and Happiness argues that governments should "nudge" citizens to make better choices in all sorts of areas, from eating habits, to health, to financial planning.

English historian Christopher Hill turned thinking about the English Civil Wars (1642-51) on its head when he published The World Turned Upside Down in 1972. Instead of focusing on power struggles in the upper echelons of English society - on the battle between the monarchy and would-be republicans - Hill looked to develop "history from below", investigating the lives of ordinary people, the way they saw society, and their political hopes for the future.

Born in 1858, Franz Boas permanently changed the standards and practices of anthropology. A German-born secular Jew, he became known for his distinctive approach to the discipline - non-hierarchical, open to diverse inputs, and unbiased. Throughout his career, Boas used his scholarship to effect social change. His work convinced his colleagues to abandon the theories that had decided one race (Caucasian) and one culture (Western European) were more fully developed and worthier than others.

C. S. Lewis may be most famous for his fiction, including children's books like the Chronicles of Narnia series. But in his 1952 book Mere Christianity - originally printed as three separate pamphlets in 1942, 1943, and 1944 - this eclectic and learned man documents his complex journey from atheism to faith.

Note: This is a summary and analysis of Mao's Great Famine and not the original book. Historian Frank Dikötter used a brief window of political openness before the 2008 Beijing Olympics in China to get inside official archives and gather evidence of the terrible toll the Great Chinese Famine took on ordinary people. He also discovered how Communist leaders caused, and then covered up, the catastrophe. Dikötter shows the disaster was much worse than previously thought, with a death toll of at least 45 million.

Why do we want to justify our decisions, even if they appear to be irrational? The answer lies in cognitive dissonance, the mental discomfort we experience when we hold two contradictory beliefs at the same time. In A Theory of Cognitive Dissonance, first published in 1957, American social psychologist Leon Festinger investigates the problem. Festinger puts forward the idea that we have developed mechanisms to try to deal with the stress brought on by cognitive dissonance.

In 1999's Everyday Stalinism, historian Sheila Fitzpatrick rejects the common practice of simplistically treating the Soviet Union as a totalitarian government that tightly controlled its citizens. She takes advantage of vast archives that were released after the Cold War to examine Soviet society "from below" - looking at how ordinary citizens coped with shortages and the general sense of fear created by the state.

In his 1936 book The General Theory of Employment, Interest and Money, Keynes argued that traditional economics has misunderstood the causes of unemployment. Employment is not determined by the price of labor; it is directly linked to demand in the economy. Keynes believed market economies are by nature unstable and so require government intervention. Spurred on by the social catastrophe of the Great Depression of the 1930s, Keynes set out to change the way the world thinks about economics.

Issues of human rights and freedoms always inflame passions, and John Rawls's A Theory of Justice will do the same. Published in 1971, it links the idea of social justice to a basic sense of fairness that recognizes human rights and freedoms. Controversially, though, it also accepts differences in the distribution of goods and services - as long as they benefit the worst off in society.