Prescription for Advertising

Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.

Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete world of advertising - everything from positioning to printers, budgeting to billboards, creativity to conventions - even logos and signage. It is a great step toward understanding the complex and confusing world of advertising.