In-N-Out Burger
A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
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Narrado por:
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Loren Lester
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De:
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Stacy Perman
Sobre este áudio
Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion.
In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds so too does the cultural history of America as influenced and shaped by car culture and fast food.
©2009 Stacy Perman (P)2009 HarperCollins PublishersResumo editorial
Loren Lester's appealing performance of Stacy Perman's New York Times best seller, In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules takes listeners on a cultural history of the restaurant and the family that founded it. California's most beloved burger was founded in a roadside shack after World War II, and now draws enthusiastic crowds all the way to Texas. Yet, the Snyder family, the founders and owners, refuse to do things the way other fast-food chains do. Is this the secret to their success? Devotees of the delicious burgers will have to keep listening to find out