The B2B Leaders Guidebook is Jim Irving’s eagerly awaited follow-up to the critically acclaimed B2B Selling Guidebook.

It’s for those who already are, or who are about to become, leaders of business teams, start-up businesses, corporate business units, all types of sales teams, and small to medium businesses (SME’s). It’s for managers, leaders, and entrepreneurs - and those who engage with them.

“If you are a new leader or a leader with a bunch of management problems please read Jim Irving’s B2B Leaders Guidebook. Jim’s personal, in-the-trenches management style and perspective is just what businesses of all sizes need - a strong, field-tested management philosophy and proven business cases that stand the test of time. Buy this book today and lead by example!” (Patrick Tinney, author of Unlocking Yes, Perpetual Hunger, and The Bonus Round)

The book is packed with the learning highlights from a successful 40+-year career in high-pressure business environments, with over 20 years of that time dedicated to leading and managing small, medium, and then very large teams in major multinational corporates and high performing start-ups. Jim has also successfully led a number of company turnarounds in multiple markets.

"I worked with Jim whilst heading up pre-sales in a regional branch of a major US multinational. The branch had underperformed for several years and Jim was promoted to lead it. The change in style that Jim brought was questioned by some to start, but over two years the region went from bottom in the UK to top and number two in Europe. Jim’s ’serving to lead’ approach turned a group of individuals into a high-performing team. It was incredibly effective." (Mike Robb, founder of independent IT consultancy, Avendris)

Listen to The B2B Leaders Guidebook and follow the reality of the business leadership journey. From starting to building to, finally, improving, learn the reality, not the theory....