The boys go deep into CMI's 2025 content marketing research report.

While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

• Think more local in 2025
• Who's your "with"?
• Paid promotion of content for the win
• Less is more
• Time to kill some things
• Let's get risky in 2025

See the full research here.

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