This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

De: Joe Pulizzi & Robert Rose
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  • Sumário

  • Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
    Joe Pulizzi & Robert Rose
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Episódios
  • Super Bowl Ad Winners & Highest Ratings in History (467)

    Super Bowl Ad Winners & Highest Ratings in History (467)
    Feb 14 2025

    Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.

    But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?

    In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.

    Marketing winners include partnerships and ChatGPT.

    Rants and raves include the end of book blurbs and Welch's content marketing.

    -----

    This week's news links:

    Big Ratings Win for Super Bowl

    Super Bowl Ad Winners

    BuzzFeed Launches Social Media App

    The Paywall Dilemma

    OpenAI's Super Bowl Ad

    Welches Content Marketing

    The End of Blurbs

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
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    1 hora e 7 minutos
  • OpenAI's Deep Research and Super Bowl Marketing (466)

    OpenAI's Deep Research and Super Bowl Marketing (466)
    Feb 7 2025

    It's Super Bowl week and the boys make their predictions.

    Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners?

    Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do?

    Winners and losers include Nielsen and Hertz communications.

    Rants and raves include AMO and Trump Coin.

    -----

    This week's news links:

    Super Bowl Winners

    Deep Research Next Big OpenAI Move

    Influencer Marketing Rises

    Cable News as We Know It

    Nielsen Ends Panels

    Trump Coin Rug Pull

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Exibir mais Exibir menos
    1 hora e 3 minutos
  • Cling, Cling, Cling...DeepSeek Strikes Back (465)

    Cling, Cling, Cling...DeepSeek Strikes Back (465)
    Jan 31 2025
    Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? The buyers line up for TikTok, but is the US Government playing favorites? And Substack is paying cash for TikTok creators to make the switch. Marketing winners include Timothee Chalamet and the TGL golf league. Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike. ----- This week's news links: The Real DeepSeek Why Is Everyone Freaking Out Over DeepSeek? Trump, TikTok and Socialism White House In Talks with Oracle Substack Paying $20 Million The TGL Golf League Chalamet Goes Gorilla Chris Sacca on Tim Ferriss Nike's Destruction ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
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    1 hora e 10 minutos
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