This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

De: Joe Pulizzi & Robert Rose
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  • Sumário

  • Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
    Joe Pulizzi & Robert Rose
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Economia Gestão e Liderança Marketing e Vendas
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Episódios
  • Election Marketing: Why Trump Won (453)

    Election Marketing: Why Trump Won (453)
    Nov 8 2024

    The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris.

    Winners and losers include Goldfish Crackers and the Nomad Capitalist.

    Rants and raves include ChatGPT Search and the Content Creator/Influencer.

    ------

    This week's links:

    A Trump Second Term

    Will Trump Ban TikTok?

    Goldfish Crackers and Marketing

    The Nomad Capitalist

    ChatGPT Search

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
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    43 minutos
  • Big Opportunity for Brands in Local Content (452)

    Big Opportunity for Brands in Local Content (452)
    Nov 1 2024
    A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers. Microsoft, Google and Apple report incredible earnings on the back of AI. And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come? Winners and losers include Strauss and the Dallas Cowboys. Rants and raves include another newsletter acquisition and ghost jobs. ------ This week's links: Washington Posts Kills Endorsements Local News Content Gap Microsoft Earnings Grow TikTok High School Influencers The NFL Goes Simpsons Strauss Sponsorship with MLB Another Newsletter Acquisition Ghost Jobs ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
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    1 hora e 8 minutos
  • 2025 Content Marketing Trends [Special Episode] (451)

    2025 Content Marketing Trends [Special Episode] (451)
    Oct 25 2024

    The boys go deep into CMI's 2025 content marketing research report.

    While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

    • Think more local in 2025
    • Who's your "with"?
    • Paid promotion of content for the win
    • Less is more
    • Time to kill some things
    • Let's get risky in 2025

    See the full research here.

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
    and customers.

    And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
    your revenue soaring.

    - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
    Exibir mais Exibir menos
    49 minutos

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