Episódios

  • Valuable Friction [Special Episode] (455)

    Valuable Friction [Special Episode] (455)
    Nov 22 2024

    A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi).

    In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI.

    Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential?

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
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    44 minutos
  • Four Secret Questions [Special Episode] (454)

    Four Secret Questions [Special Episode] (454)
    Nov 15 2024

    In this special episode Robert and Joe ask each other four secret questions.

    The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond.

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
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    57 minutos
  • Election Marketing: Why Trump Won (453)

    Election Marketing: Why Trump Won (453)
    Nov 8 2024

    The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris.

    Winners and losers include Goldfish Crackers and the Nomad Capitalist.

    Rants and raves include ChatGPT Search and the Content Creator/Influencer.

    ------

    This week's links:

    A Trump Second Term

    Will Trump Ban TikTok?

    Goldfish Crackers and Marketing

    The Nomad Capitalist

    ChatGPT Search

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
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    43 minutos
  • Big Opportunity for Brands in Local Content (452)

    Big Opportunity for Brands in Local Content (452)
    Nov 1 2024
    A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers. Microsoft, Google and Apple report incredible earnings on the back of AI. And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come? Winners and losers include Strauss and the Dallas Cowboys. Rants and raves include another newsletter acquisition and ghost jobs. ------ This week's links: Washington Posts Kills Endorsements Local News Content Gap Microsoft Earnings Grow TikTok High School Influencers The NFL Goes Simpsons Strauss Sponsorship with MLB Another Newsletter Acquisition Ghost Jobs ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
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    1 hora e 8 minutos
  • 2025 Content Marketing Trends [Special Episode] (451)

    2025 Content Marketing Trends [Special Episode] (451)
    Oct 25 2024

    The boys go deep into CMI's 2025 content marketing research report.

    While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

    • Think more local in 2025
    • Who's your "with"?
    • Paid promotion of content for the win
    • Less is more
    • Time to kill some things
    • Let's get risky in 2025

    See the full research here.

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
    and customers.

    And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
    your revenue soaring.

    - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
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    49 minutos
  • The Huge Opportunity to Build Trust with Media (450)

    The Huge Opportunity to Build Trust with Media (450)
    Oct 18 2024
    The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's hurting kids. What are we going to do about it? And author James Patterson launches a new channel on, of all places, Substack. Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths. Rants and raves include Steven Pressfield and an AI article. This week's links: Semrush Acquires Third Door Media Americans' Trust at All-Time Low TikTok's Horrible New Research James Patterson Launches Substack Nick Chubb Tells All Did Apple Kill Social Apps? Content Creator Falls to Death AI Is Going to Kill Advertising ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring. - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
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    1 hora e 13 minutos
  • Humans No Longer Needed for Audio? (449)

    Humans No Longer Needed for Audio? (449)
    Oct 11 2024

    Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable.

    In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market.

    And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should.

    Winners and losers include Mountain Dew and Wordpress.

    Rants and raves include TikTok and CMI's latest benchmark study.

    This week's links:

    Google's Notebook LM

    Google Faces the DOJ

    Google's Domination as Search Leader Going Away?

    Meta's Glasses Used to Dox Strangers

    Mountain Dew's New Brand

    WordPress Community In Trouble?

    TikTok Sued Again

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
    and customers.

    And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
    your revenue soaring.

    - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
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    1 hora e 11 minutos
  • Your Content Marketing Questions Are Answered [Special Episode] (448)

    Your Content Marketing Questions Are Answered [Special Episode] (448)
    Oct 4 2024

    A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.

    Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

    Special thanks to our marketing experts:

    • Drew Davis
    • Katie Brinkley
    • Mark Schaefer
    • Rob LaLacheur
    • Ann Handley
    • Brian Piper
    • Michael Stelzner
    • A. Lee Judge

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
    and customers.

    And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
    your revenue soaring.

    - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
    Exibir mais Exibir menos
    55 minutos