Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?

In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content?

Winners and losers include Allstate and Kai Cenat.

Rants and raves include the Associated Press and Major League Baseball.

This week's links:

Reddit's Growth Problems

Create a Series Is the New Mandate

AI and Allstate

Kai Cenat to Launch Streaming University

MLB Trying Out Robo Umpires

The AP and Trump

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.

But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?

In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.

Marketing winners include partnerships and ChatGPT.

Rants and raves include the end of book blurbs and Welch's content marketing.

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This week's news links:

Big Ratings Win for Super Bowl

Super Bowl Ad Winners

BuzzFeed Launches Social Media App

The Paywall Dilemma

OpenAI's Super Bowl Ad

Welches Content Marketing

The End of Blurbs

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

It's Super Bowl week and the boys make their predictions.

Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners?

Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do?

Winners and losers include Nielsen and Hertz communications.

Rants and raves include AMO and Trump Coin.

-----

This week's news links:

Super Bowl Winners

Deep Research Next Big OpenAI Move

Influencer Marketing Rises

Cable News as We Know It

Nielsen Ends Panels

Trump Coin Rug Pull

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:

• Create content on more than three platforms
• Create content in a highly competitive area
• Lean heavily into AI tools to create content
• Put all your influence efforts into finding external influencers and none on building internal influence
• Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated
• Brand Schmand you should really focus on lead gen….

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this.

How involved will Elon be with TikTok's future?

More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here?

Finally, the boys discuss the fastest growing marketing roles.

Winners and losers include AI-free and NFL red zone.

Rants and raves include the Michael Lewis podcast and Pornhub.

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This week's links:

TikTok's CEO and Elon Talk

Popeye and TinTin to Public Domain

Meta's Plan to Unleash AI Bots

Fastest Growing Marketing Roles

Greg Isenberg's AI Predictions

NFL Red Zone and Commercials

Against the Rules Podcast

Pornhub Blocked in South

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

A very special This Old Marketing Predictions' episode.

Not only do we cover our 2025 predictions of:

• Where will Bluesky Be?
• The Future of X
• X Buys Truth Social
• GENAI Stumbles
• Four (4) Trillion Dollars Companies in 2025
• The 2025 Disease We All Saw Coming
• TikTok Will Not Be Banned
• The Donald Trump Presidency
• The Failure of Podcasts

But we review our 2024 predictions as well as our NFL season-review predictions.

How did we score? Listen to find out.

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.