What happens when you hire someone just like you - but can’t coach them?

How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025?

In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year.

Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don’t thrive in group play, and how she’s turning her dog school into an innovative wellness and enrichment centre.

Dom get accountability for ‘must-do’ outsourcing tasks for early next year, and he identifies the one big thing that contributed to his success this year.

We talk about how focusing on client communication and exploring new wellness services can open up surprising opportunities. And...we even learn why a cooking expo turned out to be one of Eve’s best marketing moves ever.

In this episode, you’ll discover:

• Handling Hiring Headaches – What Eve learned from hiring (and firing) her “mini-me.”
• Creative Pet Biz Pivots – How turning a training facility into an enrichment center opened new revenue streams.
• Client Connection Conundrum – Why personalized communication is critical—and how Eve is tackling her 5,000-person database.
• Out-of-the-Box Marketing – How a booth at a cooking expo brought in more clients than a pet event.
• A Deep Dive on Dom 2025 Plans – Why his U.S. Mastermind program is his next big move.

With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now