Struggling to find your niche in the pet care industry?

Feeling stuck in the same routine and want to elevate your services?

Curious how to transition from basic services to a high-end specialist offering?

In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer.

Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area.

Harriet reveals the key marketing strategies that helped her grow her business, build trust with premium clients, and charge higher prices—all while focusing on her passion for working with gundogs.

Tune in to discover how to:

• Nail Your Niche: Learn how specializing in a specific service skyrockets your success and sets you apart from competitors.

• Master the Move: Discover how to seamlessly relocate and relaunch your pet business without losing momentum.

• Premium Pricing Power: Uncover the strategies to double your rates and attract high-paying, quality clients.

• Marketing that Matters: Find out how Harriet filled her classes fast using targeted marketing that speaks directly to your ideal clients.

• Elevate with Expertise: Learn how to position yourself as the authority in your niche, drawing in clients who value your skills and expertise.

I also check in with my good friend Eve Molzhon, who is hosting a business leadership summit in Chicago this month. Find out more about Eve's summit here.

Huge thanks to our listeners for tuning in! And thanks to Harriet for being such a fantastic guest! You can find more about her services by clicking here now

You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Are you ready to take action and transform your pet business with enrichment?

Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit?

Want to ensure you don't get left behind as the pet care industry evolves?

In this episode, I’m joined by my pet biz buddy Tim Jackson to dive deep into how YOU can turn all your enrichment ideas into reality with Enrich University.

Tim shares his personal experiences of building an enrichment-focused pet care business and reveals the secrets to success that will help you put everything you've learned into practice.

From sharing how to overcome financial challenges to creating an enrichment experience that engages dogs, staff, and clients alike, Enrich U will galvanise your daycare.

You’ll discover:

• Real-Life Enrichment Success: Hear how Tim went from a struggling pet care provider to the dean of Enrich U.

• The Power of Commitment: Learn why committing to an enrichment model can transform your business and help you stand out in your market.

• Overcoming Obstacles: Find out how to tackle the financial, staffing, and marketing challenges that come with offering premium enrichment services.

• Creating a Signature Experience: Discover how to craft an enrichment program that keeps clients coming back and makes you the go-to pet care expert in your community.

• Building an Enrichment Mindset: Learn how to shift your mindset to prioritize enrichment, ensuring that your business stays ahead in an increasingly competitive pet care market.

You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Are you ready to elevate your pet care business with the latest enrichment strategies?

Want to know how top industry leaders are revolutionizing their services?

Curious how you can implement these techniques in your daycare or training facility?

Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enrichment Summit, where top pet care professionals including Mark Clayman, Eve Molzhon, Diane Lavati, Tim Jackson, and Amy Hillis, along with zookeeper Lucy Starbuck, shared their cutting-edge ideas and experiences.

You’ll get a sneak peek into the best insights, key lessons, and the creative strategies that are changing the game in pet care.

Tune in to discover:

• Enrichment Evolution: Learn how facilities are tailoring their services to meet the unique needs of each dog.
• From Mistakes to Mastery: Hear how pet business owners can transform their operations and overcome common challenges.
• The Power of Play: Discover the five pillars of enrichment and how they can boost engagement and satisfaction in your pet facility.
• Industry Connections: Find out how networking with fellow pet care professionals can open new doors for your business.
• Zoo-Wee-Mama: Find out what zookeepers have been doing for years to enrich the lives of animals and how you can apply these ideas to your pet care business.
  
• Enrol in Enrich U - What is the HOT new canine enrichment curriculum transforming dog daycare operations?
  

Find out in this weeks show...

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

Not signed up for the Enrichment Summit yet? Click here to fix that now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now