What if you could transform your dog training methods with simple, science-backed techniques?

How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer?

And why are those first few training sessions so crucial to building trust and achieving long-term success?

In this episode, I’m joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science.

Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing how they can revolutionize your training approach.

We dive into common training myths, the power of reinforcement, and why understanding the “training triad” is key to transforming both dog and owner behavior. You won’t need test tubes or a pair of safety goggles, just sit back with a pen and paper as we take you back to dog training school.

In this episode, you’ll discover:

• Training Myths Debunked – Why popular techniques might be doing more harm than good.
• The Science of Behavior – How operant and classical conditioning can elevate your training.
• The Training Triad – Annie’s framework for building trust and creating lasting results.
• Reinforcement Wins – How focusing on what dogs love leads to faster learning.
• Fresh Client Insights – Why clear communication is the secret to happier clients and better-trained dogs.

Thanks to my superb guest Annie Grossman. To find out more about Annie and to grab a copy of her book click here now

With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now