Are you still treating enrichment like an optional extra instead of the core of your daycare experience?

What would change in your business if you stopped cramming more dogs into the yard — and started charging more for a deeper, more meaningful day?

And how much easier would life be if your staff, clients, and dogs were all on board with the same enrichment-first philosophy?

In this episode, I sit down with enrichment expert and long-time collaborator Tim Jackson to recap the biggest breakthroughs from the 2025 Pet Care Enrichment Summit.

Together we share how the industry is shifting away from chaos and crowd control — and towards personalised canine curriculums that boost behaviour, profitability, and client loyalty.

You’ll hear how facilities across the globe are rethinking enrichment from the ground up, why staff engagement is the missing ingredient in most programmes, and how ideas like “scent spaces” and comfort-based enrichment are creating calmer, happier dogs (and much happier teams, not to mention the owners).

Me and Tim also tackle the biggest objections — from staff resistance to space constraints — and explain why enrichment is the lever that makes every other part of your business easier to run.

In this episode, you’ll discover:

• Beyond Snuffle Mats – Why most daycares are barely scratching the surface of what enrichment can be.
• Lessons from the Zoos – How top facilities design activities with purpose, calmness, and natural behaviours in mind.
• Staff Buy-In Made Simple – How the Employee Accelerator model turns enrichment sceptics into champions.
• Innovation in Action – Real-world examples of scent walls, comfort zones, and sensory spaces transforming small facilities.
• The Missing Link – Why you’re not “just” providing exercise — you’re offering fulfilment, structure, and behavioural balance.

If enrichment still feels like “something extra,” this episode will flip that script. It’s not the future — it’s the standard your clients and dogs already expect. And the sooner you embrace it, the sooner your daycare becomes the one dogs thrive in, not just survive.

To get the recordings from the 2025 Pet Care Enrichment Summit click here now.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still treating enrichment like an optional extra instead of the foundation of your service?

Do your clients really understand the experience you’re selling—or are you still stuck flogging time blocks?

And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum?

Great questions, which all get answered on this weeks show, where I also share a behind-the-scenes update from my busy final quarter of the year—planning events, wrapping up the final touches on my new book, and preparing for the 2025 Pet Care Enrichment Summit.

You’ll hear why enrichment is the golden key to happier dogs, more engaged staff, and premium-paying clients—and why the smartest operators are doubling down on it right now.

I also bring in snippets from Adam Delderfield and zookeeper Callan Edwards, who reveal how behaviour-focused enrichment and fresh zoo-inspired ideas are transforming the way daycares think about play, training, and client education (all of which you’ll hear more about at the Summit). Plus,

I preview my brand-new presentation—Selling the Invisible—showing you how to communicate the transformation enrichment provides so clients line up to pay for it.

In this episode, you’ll discover:

• Why Enrichment is the Future of Pet Care – And why owners are demanding more than a “tired dog at pickup.”
• The Behaviour-First Model – How zoo-based methods are raising the bar for enrichment worldwide.
• Selling the Invisible – My new framework for packaging and pricing enrichment as an experience.
• The Power of Personalisation – Why no two dogs should get the same enrichment plan.
• The Golden Key – How enrichment unlocks profit, staff engagement, and client loyalty.

Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours!

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you leaving money on the table by treating enrichment like an optional extra instead of a core service?

Do you know how to package and price your enrichment services so they actually make you money?

And wouldn’t it help to see what’s working right now for daycares, trainers, and even zookeepers around the world?

In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business.

You’ll hear from Tim Jackson, Dean of Enrich U, about his brand-new “House of Enrichment” presentation and the always-popular Dog Daycare Owners Round Table.

Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year’s agenda is even stronger than the last.

You’ll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence.

In this episode, you’ll discover:

• Why Enrichment is the Future – And why daycares who ignore it will get left behind.
• The House of Enrichment – Tim Jackson’s deep dive into origins, pillars, and practical application.
• Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare.
• Profitable Puppy Classes – Adam’s blueprint for turning training into an enrichment upsell.
• The Best Ticket You’ll Buy All Year – How to secure your spot at the only global enrichment event.

Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours!

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What do experienced pet business owners actually talk about behind closed doors at leadership events?

Is it worth travelling across the Atlantic just to sit in a conference room with people you could speak to on Zoom?

And do you ever feel like you know what you need to do, but can never work out how to take action?

In this episode, I give you an exclusive peek behind the scenes of the Dog Handler Academy Leadership Summit in Chicago—hosted by Eve Molzhon and attended by some of the most ambitious pet business owners in the country. I talk about the true value of being in the same room as industry-leaders, and why high-level face-to-face conversations beat exchanging messages in a Facebook group.

You’ll hear from Eve what seasoned business owners are still hungry to learn, how the event created space for deep connection (and serious sales breakthroughs), and why I think this style of focused, strategic gathering is the future of pet industry education. Plus, if you weren’t in the room on this occasion you’ll still get to hear about my talk ‘The Magic Touch’ which covered how you can engineer better customer experiences that set you apart from the competition without breaking the bank.

In this episode, you’ll discover:

• Why Being in the Room Still Matters – Why real growth doesn’t happen in Facebook groups or Zooms.
  
  
• What Top Owners Are Really Thinking About – Spoiler: it’s not Instagram or the latest dog chew fads.
  
  
• Conferences That Don’t Suck – How this summit created a genuine buzz and excitement while keeping things real.
  
  
• The Power of 'The Magic Touch' – Why experience-first service is still the biggest lever in your biz, and how to pull it.
  
  
• What’s Coming at the 2025 Enrichment Summit – And why it’ll be the most actionable event we’ve ever run.

Grab an early bird ticket to the Pet Care Enrichment Summit click here now.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What happens when you stop overthinking and get the allow fresh eyes on your business?

Could a room full of equally ambitious pet pros be the key to your next big business leap?

And how far would you travel for clarity, confidence, and a breakthrough plan you can action immediately?

In this episode, I bring you more behind-the-scenes insights from the latest UK Elite Mastermind meeting – this time with two standout guest clips.

First, you’ll hear from Jodie Wang, who travelled all the way from Reno, Nevada to attend her second Elite Mastermind of the quarter, this time on UK soil.

Then we hear from Rachel Walton, a brand-new Elite member who shares what it was like to step into the room, hit the hot seat, and walk away with a powerful, practical action plan.

Jodie opens up about how peer accountability helped her implement mission-critical changes fast resulting in record growth and her first-ever seven-figure year.

Meanwhile, Rachel reflects on what it’s like to go from feeling overwhelmed to having everything crystal clear in just two days; complete with pricing shifts, team restructuring, and the confidence to finally execute her ideas.

In this episode, you’ll discover:

• The Power of Fresh Eyes – Why stepping out of your usual environment helps you see what’s really holding you back.
• Accountability That Moves the Needle – How having a room full of smart, supportive peers fast-tracked Jody’s growth.
• Clarity Beats Chaos – Rachel’s story proves that just knowing where to start changes everything.
• Environment Matters – Why travel, discomfort, and new perspectives often unlock your biggest breakthroughs.
• The Real ROI of Masterminds – What happens when you get the right help… from the right people… at the right time.

If you’ve ever wondered whether masterminds are worth the time, money, or travel—this episode is proof that the answer is yes. You just have to pick the right one...

Want to apply to join my Elite Mastermind? Click here to start your application now

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered what goes on behind the scenes at one of my Elite Mastermind events?

Curious what top-tier pet business owners actually get out of two days in the room together?

And how do you know when you’re ready to join a group like this yourself?

In this special episode, I take you inside the September UK Elite Mastermind meeting—with a mic passed around the room so you can hear directly from the members themselves. They open up about their biggest takeaways, leadership lessons, marketing breakthroughs, and the surprising power of just showing up and doing the damn work you promised yourself you would.

You’ll hear Rachel reflect on her first-ever Elite experience and Sara talks about how she’s turning a million ideas into a single, focused plan. Tim shares why, and how, he’s adopting Jodie’s unique hiring system, while Maria and Nicola talk how the mastermind is helping them with confidence, clarity, and dealing with mental objections—both in sales and in staff management.

In this episode, you’ll discover:

Real Voices, Real Wins – The elite mastermind members share their biggest breakthroughs from the last 90 days.

Momentum is Key – Why just being around the right people helps you get unstuck and push forward fast.

The Truth About Growth – Rachel’s insight: everyone’s got problems—but also massive potential.

Different by Design – How Jodie’s unconventional hiring system and Pete’s lessons sparked ideas for everyone.

From Ideas to Action – Why clarity + confidence + a plan = results you can actually measure (and you’re pleased to see).

If you’re stuck in “thinking mode,” addicted to pointless Facebook groups, or tired of being the smartest person in the room… this episode is your peek behind the curtain.

Want to apply to join Elite. Click here to start your application now

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you blindly chasing every trend instead of doubling down on what actually works?

Do you mistake creating aimless content for growing the reach of your business?

And when was the last time you truly thought for yourself when refining your marketing message?

In this reflective solo episode, I kick off the “dog days of summer” by taking a fresh look at the real value of going “back to school”—not for your dog, not for your kids, but for YOU. I discuss why it’s a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I also explores what it really means to keep learning and leading in the pet industry.

You’ll hear how I curate my own ongoing education through books, newsletters, podcasts, and business biographies—and how I use that input to fuel content creation, client breakthroughs, and smart strategy. I also share why most pet businesses don’t need a new idea… they need to execute the timeless fundamentals better and with more personality.

In this episode, you’ll discover:

• The Real Reason Most Trends Flop – Why copying other pet pros rarely results in profit.

• Be Careful Who You Outsource To (Especially AI) – Why relying on bots to create your content is a fast-track to irrelevance.

• Inputs vs. Outputs – How I consume books and newsletters on purpose to sharpen what I teach.

• The Three Growth Levers (That Still Work) – Price. Clients. Upsells. It’s not sexy, but it’s what scales.

• Put You Back Into Your Marketing – Why personality-rich content is the moat around your business.

This episode is a timely reminder that you can’t outsource your voice, your vision, or your values. Always remember the clients are buying into YOU, not just your services.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you juggling too many different projects - and getting nowhere fast while burning out?

Do you keep tweaking things behind the scenes instead of just biting the bullet and launching?

And what could happen if you stopped chasing perfection and just hit “go” on your next big idea?

In this week’s solo episode, I share some behind the scenes action from a busy week packed with calls, podcast recordings, and, as always, big client breakthroughs. And there’s one thing that keeps cropping no matter if I’m talking to clients who are launching scent spaces, struggling to control labour costs, kicking off whole franchises or refining their marketing message:

Momentum creates results. Pursuing perfection delays them.

You’ll hear how Sean Felty is scaling his Labour Lens system by cutting back, not adding more. I explain why a single clear message is Sean’s biggest advantage heading into the Hershey Expo. Then we discuss groomer Anna Pollard, who’s launching a calming scent space (and following it up with a focused teeth-cleaning campaign).

This episode highlights why launching new ideas even when they’re not perfect is the best way to do business and gain momentum. There’s no point building a beautiful ship if it never leaves the harbour.

In this episode, you’ll discover:

• One Clear Offer Wins – Why Sean’s single-focus Labour Lens message stands out in a sea of software noise.
• Simplify to Sell – How Anna’s using short, focused campaigns to upsell services without adding stress.
• Confidence Comes from Launching – Grande, Phil, and others had everything except momentum—until now.
• Marketing Isn’t Magic, It’s Rhythm – I share how podcast batching and focused messaging drive consistent growth.
• Is Your Real Problem is Pickiness – Why perfectionism is just procrastination in disguise.

If you’re spinning your wheels and wondering why things aren’t taking off, this episode will show you what to do next (and what to stop doing).

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now