What if you could transform your dog training methods with simple, science-backed techniques?

How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer?

And why are those first few training sessions so crucial to building trust and achieving long-term success?

In this episode, I’m joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science.

Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing how they can revolutionize your training approach.

We dive into common training myths, the power of reinforcement, and why understanding the “training triad” is key to transforming both dog and owner behavior. You won’t need test tubes or a pair of safety goggles, just sit back with a pen and paper as we take you back to dog training school.

In this episode, you’ll discover:

• Training Myths Debunked – Why popular techniques might be doing more harm than good.
• The Science of Behavior – How operant and classical conditioning can elevate your training.
• The Training Triad – Annie’s framework for building trust and creating lasting results.
• Reinforcement Wins – How focusing on what dogs love leads to faster learning.
• Fresh Client Insights – Why clear communication is the secret to happier clients and better-trained dogs.

Thanks to my superb guest Annie Grossman. To find out more about Annie and to grab a copy of her book click here now

With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

What happens when you hire someone just like you - but can’t coach them?

How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025?

In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year.

Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don’t thrive in group play, and how she’s turning her dog school into an innovative wellness and enrichment centre.

Dom get accountability for ‘must-do’ outsourcing tasks for early next year, and he identifies the one big thing that contributed to his success this year.

We talk about how focusing on client communication and exploring new wellness services can open up surprising opportunities. And...we even learn why a cooking expo turned out to be one of Eve’s best marketing moves ever.

In this episode, you’ll discover:

• Handling Hiring Headaches – What Eve learned from hiring (and firing) her “mini-me.”
• Creative Pet Biz Pivots – How turning a training facility into an enrichment center opened new revenue streams.
• Client Connection Conundrum – Why personalized communication is critical—and how Eve is tackling her 5,000-person database.
• Out-of-the-Box Marketing – How a booth at a cooking expo brought in more clients than a pet event.
• A Deep Dive on Dom 2025 Plans – Why his U.S. Mastermind program is his next big move.

With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Are you ready to wind down from a busy year—but not sure how to switch off?

Want to know how some of the top pet business owners are preparing to crush 2025?

Curious about the wins, struggles, and strategies behind their success stories?

In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite UK Mastermind. You'll hear directly from members about the big wins they achieved this year - like scaling from a home-based daycare to a facility with 80 dogs - and the challenges they overcame, like managing team growth, setting higher prices, and creating
new revenue streams.

Get ready to look back on a year of growth, challenges, and breakthroughs with my awesome Elite Mastermind members. As they share their plans and ambitions for 2025, this episode shows the power of self-reflection, celebrating successes, and looking ahead with excitement and clarity.

Tune in to learn about:

• Scaling Success – How one daycare owner grew from 20 dogs to 80 (and stayed sane).
• Fixing First – Why mastering foundational systems makes expansion possible.
• Wedding Wins – How turning wedding dog chaperoning into a business transformed a Mastermind member’s year.
• Accountability Matters – Why Elite’s one of a kind supportive community helps business owners dream bigger and charge higher.
• Dom’s Next Chapter – A sneak peek at Elite USA and what’s coming in 2025.

Don’t let the year end without a solid plan for growth in 2025! This is the perfect time to enroll in Dom's Exclusive Diamond Pet Business Developmemt coaching program, click here to join Diamond now

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Are you ready to turn the dreaded January slump into a booming start for 2025?

Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all?

Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients?

In this special episode, I share an exclusive snippet from a recent webinar with Tim Jackson, diving deep into how enrichment is revolutionizing the pet care industry.

Hear how Beethoven - the chaos-causing Labrador - was calmed beyond belief by some simple scent space sessions, and learn how Tim’s legendary murder mystery month (complete with bloody paw prints and client-led “Free Freddy” campaigns) helped him create a STAND OUT reputation, this episode is packed with insightful stories and game-changing strategies.

Me and Tim also dig into how personalised canine experiences like the Snuffle Café and scent spaces can turn even the rowdiest dogs into calm companions - and your daycare into a premium priced powerhouse. Don’t condemn yourself to furry-friend FOMO - tune in now and discover the secrets to being seen and known as an enrichment extraordinaire!

In this episode, you’ll discover:

• The Enrichment Edge – How tailored activities can create calmer dogs, happier staff, and premium-priced services.
• Pricing Done Right – Why charging for enrichment is key to turning your daycare into a thriving business.
• Marketing Made Simple – How to package and promote your enrichment programs to attract affluent clients.
• The Magic of Themes – Discover how monthly themes like pirate month and murder mysteries can skyrocket client engagement.
• Tim’s Transformation – How Tim Jackson went from overwhelmed to owning an award-winning daycare—and tripling his profits!

If you’re inspired by Tim’s amazing story, join the 60+ doggy daycare owners already transforming their businesses with Enrichment University.

Head to www.enrichmentuniversity.com to enroll today and claim your founder’s offer before it’s too late!

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Have you started mapping out your 2025 pet business battle plan?

Wondering what it really takes to attract affluent clients who are happy to pay top dollar?

Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times?

Then tune in because this week I’m sharing all the details about my upcoming Dog Daycare Business Bootcamp, which is happening in January 2025 in Orlando.

Over two intense days, I’ll help you create a personalised pet business blueprint to smash your 2025 goals.

Whether it’s attracting high-value clients, scaling your services, or building a membership model that brings in consistent revenue, this event is designed to transform the way you run your business.

You’ll also get a sneak peek into what makes my bootcamps so impactful as I share highlights from my 2018 events, where dog walkers and trainers discovered life-changing marketing and business strategies.

Long story short, I’m able to cut through the fluff and show you how to attract clients who are happy to pay premium prices, leaving you to focus on doing more of what you love.

If you’re ready to level up and dominate 2025, then tune in to see whats in store at my January bootcamp, then grab your ticket by clicking here now

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Have you heard of scent spaces? They’re the hottest new trend taking doggy daycares by storm - and for good reason.

These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines.

In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town.

Joined by Tim Jackson, who’s seen firsthand the power of this innovation, Dom breaks down why scent spaces are the ultimate upgrade for any facility. Whether you want calmer, happier dogs, more impressed clients, or a premium service that sets you apart from competitors, this is the podcast that dishes the dirt on daycare scent spaces..

What you’ll learn in this episode:

How to Create a Scent Space – Everything you need to know, from materials to design, to set up your first scent room.
The Science Behind the Sniff – Why scent enrichment works and how it improves dog behavior and mental stimulation.
Big Results in Small Spaces – How even the tiniest rooms can become major assets for your daycare.
The Velvet Rope Effect – Why exclusive, premium services like scent spaces leave clients raving and coming back for more.
Sniffing Out Profits – Real-life success stories of how scent spaces drive new revenue streams and client loyalty.

Want to get started quickluy with a scent space in your facility?

Click here to grab our special Black Friday offer NOW

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Tired of digital overwhelm and craving real-world connections?

Wondering how use live events to create loyalty that no Facebook campaign ever could?

In this episode, I dive into the power of live events - whether they’re community open houses, themed daycare activities, or professional expos like the ones we’ve been attending.

I share the lessons I’ve learned from hosting and participating in events that have inspired connection, sparked new ideas, and created lasting loyalty among clients and teams alike.

You’ll also hear from Eve Molzhon of Dog Handler Academy, who highlights how in-person networking and events have helped dramatically grow her own busineses.

We also chat about our own event calendar for 2025... stay tuned for more details...

Tune in to discover:

• The Power of Live Events: How they foster connections, loyalty, and innovation.
• Event-Based Enrichment: Creating activities that excite clients and dogs alike.
• Networking Know-How: Eve’s strategies for making the most of expos and live gatherings.
• Engaging Your Team: Why events are key to improving staff morale and buy-in.
• Real-World Examples: Success stories from events that turned attendees into lifelong fans.

To grab a ticket for IMPACT 2025 click here now

To Enroll in Enrich University - and get the special launch offer - click here now

To add your name to the waiting list for my USA Elite Mastermind click here now

Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Are you struggling to attract affluent clients who are willing to pay what your services are worth?

Wondering how to position your daycare as the go-to premium provider in your town?

Curious about how enrichment can transform your business and build loyalty?

In this episode, I take you behind the scenes of the Enrich University launch and share the game-changing enrichment strategies that are helping daycare owners elevate their businesses, and make more money with fewer clients...

Whether you’re offering enrichment already or just starting out and clueless about upsells, I reveal how to design, deliver, and sell these premium services to affluent clients ,who are eager to invest in their dog’s well-being.

Plus, hear why enrichment isn’t just a passing trend—it really is the future of pet care.

You’ll also learn how the right marketing, pricing, and service design can help you attract the kind of clients who make running your business a joy. If you’re ready to build a premium, high-profit, low-stress business model, this episode is packed with practical tips and inspiration to get you there.

Tune in to discover all about:

* Enrichment Essentials: Why personalised activities excite dogs, engage staff, and attract affluent owners.

* Pricing for Profit: How premium pricing ensures long-term sustainability and attracts the right clients.

* Marketing That Converts: Proven ways to position your daycare as the most desirable option in your area.

* The Affluent Client Advantage: Why targeting high-value customers makes growth and profitability easier.

* The Future of Daycare: How enrichment services can transform your facility and set you apart.

If you’re ready to move beyond the basics and build a standout pet business, this episode is your roadmap to success!

To Enroll in Enrich University - and get the special launch offer - click here now

To add your name to the waiting list for my USA Elite Mastermind click here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now