Struggling to find your niche in the pet care industry?

Feeling stuck in the same routine and want to elevate your services?

Curious how to transition from basic services to a high-end specialist offering?

In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer.

Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area.

Harriet reveals the key marketing strategies that helped her grow her business, build trust with premium clients, and charge higher prices—all while focusing on her passion for working with gundogs.

Tune in to discover how to:

• Nail Your Niche: Learn how specializing in a specific service skyrockets your success and sets you apart from competitors.

• Master the Move: Discover how to seamlessly relocate and relaunch your pet business without losing momentum.

• Premium Pricing Power: Uncover the strategies to double your rates and attract high-paying, quality clients.

• Marketing that Matters: Find out how Harriet filled her classes fast using targeted marketing that speaks directly to your ideal clients.

• Elevate with Expertise: Learn how to position yourself as the authority in your niche, drawing in clients who value your skills and expertise.

I also check in with my good friend Eve Molzhon, who is hosting a business leadership summit in Chicago this month. Find out more about Eve's summit here.

Huge thanks to our listeners for tuning in! And thanks to Harriet for being such a fantastic guest! You can find more about her services by clicking here now

You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Are you ready to take action and transform your pet business with enrichment?

Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit?

Want to ensure you don't get left behind as the pet care industry evolves?

In this episode, I’m joined by my pet biz buddy Tim Jackson to dive deep into how YOU can turn all your enrichment ideas into reality with Enrich University.

Tim shares his personal experiences of building an enrichment-focused pet care business and reveals the secrets to success that will help you put everything you've learned into practice.

From sharing how to overcome financial challenges to creating an enrichment experience that engages dogs, staff, and clients alike, Enrich U will galvanise your daycare.

You’ll discover:

• Real-Life Enrichment Success: Hear how Tim went from a struggling pet care provider to the dean of Enrich U.

• The Power of Commitment: Learn why committing to an enrichment model can transform your business and help you stand out in your market.

• Overcoming Obstacles: Find out how to tackle the financial, staffing, and marketing challenges that come with offering premium enrichment services.

• Creating a Signature Experience: Discover how to craft an enrichment program that keeps clients coming back and makes you the go-to pet care expert in your community.

• Building an Enrichment Mindset: Learn how to shift your mindset to prioritize enrichment, ensuring that your business stays ahead in an increasingly competitive pet care market.

You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Are you ready to elevate your pet care business with the latest enrichment strategies?

Want to know how top industry leaders are revolutionizing their services?

Curious how you can implement these techniques in your daycare or training facility?

Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enrichment Summit, where top pet care professionals including Mark Clayman, Eve Molzhon, Diane Lavati, Tim Jackson, and Amy Hillis, along with zookeeper Lucy Starbuck, shared their cutting-edge ideas and experiences.

You’ll get a sneak peek into the best insights, key lessons, and the creative strategies that are changing the game in pet care.

Tune in to discover:

• Enrichment Evolution: Learn how facilities are tailoring their services to meet the unique needs of each dog.
• From Mistakes to Mastery: Hear how pet business owners can transform their operations and overcome common challenges.
• The Power of Play: Discover the five pillars of enrichment and how they can boost engagement and satisfaction in your pet facility.
• Industry Connections: Find out how networking with fellow pet care professionals can open new doors for your business.
• Zoo-Wee-Mama: Find out what zookeepers have been doing for years to enrich the lives of animals and how you can apply these ideas to your pet care business.
  
• Enrol in Enrich U - What is the HOT new canine enrichment curriculum transforming dog daycare operations?
  

Find out in this weeks show...

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

Not signed up for the Enrichment Summit yet? Click here to fix that now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Do you want to offer more stand out services and be known as the 'top dog' pet care providor in your town?

Do your services lack that something extra special you feel you need to add, so you can charge higher priced services?

Then you need to learn how to schedule, structure and sell enrichment activities.

Enrichment is the key to unlocking the next phase of your business growth, which is why you should grab a ticket to upcoming pet care enrichment summit.

Today I chat to my Elite client and pet biz buddy, Tim Jackson, to preview the show and explore the transformative power of enrichment in the pet care industry.

Tim also gives us a sneak peak into the presentation he is delivering next week at the summit, which is about the five pillars of enrichment, and he shares his strategies for getting staff excited and engaged with new enrichment programs—key for any pet care facility looking to stand out.

I also dive into my own personal journey, explaining how enrichment revolutionized my dog adventure business and helped me to deliver better services for both pets and their owners.

In this episode, you’ll discover:

Enrichment Evolution: How incorporating enrichment can help doggy daycare
owners, pet sitters, and dog walkers leap ahead of the competition.

Staff Engagement Tips: Learn how to get your team excited and on board with your enrichment program.

Insider Summit Preview: A sneak peek at the incredible presentations and insights Iined up for the Virtual Enrichment Summit.

Maximizing Client Value: Find out how to charge more by offering engaging,
enriching experiences for the dogs in your care.

The Power of Learning: Why continuous education, like the Enrichment Summit, is the key to staying ahead in the pet care world.

Industry Networking: Discover how this virtual event brings together pet care pros from across the globe to share game-changing ideas.

Don’t miss out!

Head over to enrichmentsummit.com to grab your ticket and get access to life-changing tips for your business.

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

Not signed up for the Enrichment Summit yet? Click here to fix that now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

In this episode Dom is on the road and sharing my first experience of Edition Dog Live.

Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff.

I also speak to Sarah Roper, the multi-dog maven, as well as Alex from Poorly Paws about what how they got their awesome first-aid kit for dogs product to market.

In this episode, you’ll discover:

• Market Research Tip: Discover how you can find out what is going on in YOUR town by simply hopping in your car, and driving around
• Enrichment Education Opportunity: How the upcoming Pet Care Enrichment Summit can help improve your buisness
• Maximizing Event Exposure: Learn how to use industry events to gather inspiration, network, and keep up with industry trends.
• Transforming Services with Technology: Find out how pet care pros are using cutting-edge tools like the Paw Pal app to enhance their operations.
• Leveraging Strategic Partnerships: Understand the value of building relationships with complementary businesses to boost your client base.
• The Power of Continuous Learning: Discover why investing in ongoing education can keep your business ahead of the competition.

Click here to grab a ticket for the upcoming Pet Care Enrichment Summit

Find out more about the Pawpal app by clicking here

Find out more about Sarah Roper and her multi-dog maven services here

Find out more about Poorly Paws First Aid kit by clicking here

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Are you struggling to convert leads into appointments for your doggy daycare or pet business?

Wondering how to leverage AI to automate your client engagement and free up your time?

Can AI-powered tools really handle inquiries behind the scenes 24/7?

Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners can integrate AI-driven tools to streamline your marketing efforts and convert more leads into booked appointments.

We dive deep into the power of AI assistants, discussing how they can handle client inquiries, automate follow-ups, and even help pre-qualify leads—allowing you to focus on what you do best: providing exceptional pet care, and growing your business!

Josh also shares real-life examples of how AI has transformed customer engagement in his businesses, including the benefits and challenges of using bots to manage client communications.

Episode Highlights:

• AI-Driven Engagement: Discover how AI assistants can manage client inquiries around the clock, ensuring you never miss an opportunity.
• Streamline the Booking Process: Learn how to use AI to convert leads into appointments without lifting a finger.
• Optimize Your Follow-Ups: Understand how AI can handle lead nurturing, moving prospects closer to booking without overwhelming them.
• Leverage Social Media with AI: Find out how to use AI bots on social media to capture and convert interest into actionable leads.
• Tapping into Hidden Revenue: Explore the potential of reactivating old leads and past clients using AI-driven messaging.

Instant IMPACT: Join the Pet Biz Suite challenge to get hands-on experience with these AI tools and see how they can transform your business. Go to petbizsuite.com/challenge to secure your place now!

Thanks again to Josh for being an amazing guest for the second week running, you can get started with PetBizSuite now by going to petbizsuite.com/speed

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Feeling overwhelmed by the constant need to stay on top of client inquiries?

Struggling to respond to leads quickly and effectively while managing your daily operations?

Wondering how to leverage technology to streamline your pet business and boost bookings?

Then you’re in the right place! In this weeks show Josh Hightower joins me to share his insights on how AI automation can transform your pet business operations, and dramatically speed up client conversions.

Josh, my Pet Biz Suite partner and a fellow mastermind member, has been on the cutting edge of integrating AI into his business practices.

We deep-dive on the game-changing potential of AI tools that can work behind the scenes in your business 24/7, ensuring every lead is engaged with and no opportunity is missed.

AI booking assistants can manage client interactions across multiple channels, including missed calls, social media, and website chat.

We explore the benefits of these tools, from maintaining consistent engagement to boosting your booking rates, all while you focus on what you do best—caring for pets.

Tune in to discover more about;

Speed to Lead: Why responding to leads within five minutes can make or
break your conversion rates.

24/7 Client Engagement: How AI bots can handle client inquiries around the clock, ensuring no lead goes cold.

Smart Bot Training: Learn the importance of properly training your AI assistant to provide accurate and helpful responses.

Streamline Operations: Find out how AI can take over repetitive tasks, freeing up your time for more critical business activities.

Hassle-Free Automation: Josh discusses the common challenges in setting up AI systems and how to overcome them effectively.

Join us as we delve into how AI can be a powerful ally in elevating your pet business, making it more efficient, responsive, and successful.

Instant IMPACT: Join the Ai Automation booking bot challenge now, and get hands-on experience with these AI tools and see how they can transform your business.

Go to petbizsuite.com/challenge to secure your place now!

Thanks to Josh for being an amazing guest, you can get started with pet biz suite at petbizsuite.com/speed.

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now

Feeling uncertain about how to scale your doggy daycare without compromising on quality?

Struggling to ensure your staff are fully prepared for first-aid emergencies?

Wondering if your pricing strategies are truly maximizing profitability?

Then you’ve come to the right place as in this episode, Eve Molzhon joins me to share her expert advice on how to navigate these challenges.

Eve will be the keynote speaker at Dominic's Impact Summit 2025 event, focused on the pet boarding/daycare industry. We discuss the importance of prioritizing safety, avoiding discounts, and not overexpanding too quickly in your pet care business

Eve shares the story of her various business ventures which include Dog Handler Academy online training, Dog School of Minnesota, 2 boarding facilities, and a non-profit.

Phew!

Episode Highlights:

• Prepare Your People Professionally: Discover the critical importance of first aid training tailored for doggy daycare staff.
• Grow Smart, Grow Safe: Why new facility owners should focus on the safety of pets, staff, and their facility rather than bright shiny – and unnecessary objects
• Profit Without Discounts: Understand the power of strategic pricing and how to avoid the trap of unnecessary discounts.
• Slow and Steady Wins the Race: Eve shares why you shouldn’t overexpand too quickly, bigger is not always better – and can lead to more issues
• Get Disaster Ready: The value of regular safety drills to keep your team ready for any situation.
• Instant IMPACT: Find out more about what Eve will be sharing when she headlines the show at next years Pet Busines Success Summit!

You can add your name to the IMPACT waitlist by clicking here now

You can register for the upcoming Pet Care Enrichment Summit by clicking here now

If you’re ready to take your pet business to the next level 'safely' , don’t miss this episode packed with essential tips and strategies for smart and sustainable growth!

Thanks to Eve for being an awesome guest, you can find out more about Dog Handler Academy by clicking here now

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now