Ever wondered what actually goes into launching a book that could reshape the way dog
daycares think about enrichment?

What happens when you return from a whirlwind U.S. expo, jump straight into coaching
calls, and then dive headfirst into recording your next audiobook?

And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving
rave reviews within days?

In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story
behind the launch of Mission Enrich, my newest (and most unusual) pet business book.

Fresh
off the plane from Hershey, still buzzing from back-to-back presentations and an avalanche of
Enrich U sign-ups, I break down why this book is different — and why it's already making
waves with daycares across the UK, US, and the rest of the world.


You'll hear the behind-the-scenes of the launch week at the Hershey expo, the early feedback
flooding in from readers, why writing remains my most important business tool, and why
now is the perfect time for daycare owners to rethink what enrichment really means.

I also
share the opening chapter of the audiobook, plus a special offer for podcast listeners who
want early access to the full audio version.

In this episode, you'll discover:

The Spirit of Canis – The ancient idea at the heart of Mission Enrich and why it
matters for modern dog daycares.

Why This Book Is Different – How a parable can teach deeper lessons than any how-
to manual.

Real Reviews – What early readers are saying about how the story is already
reshaping their teams, dogs, and daycares.

The Power of Writing – Why learning to communicate through story is one of the
most profitable skills a pet business owner can develop.

A Special Launch Bonus – How to get the audiobook version for free — before it's
available anywhere else.

If you've been thinking about implementing enrichment, this episode is a window into the
next evolution of the industry — and the mindset shift that will define the best-run facilities
in 2026 and beyond.

To grab a copy of Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk

What really happens when you take your business across the pond and into one of the biggest
pet care expos in the world?

How do you turn an event stand into a sales machine, attract 20+ new members, and launch a
brand-new book in the middle of it all?

And what does it take to keep your energy (and sanity) when you're juggling clients,
speaking gigs, and international travel all in one week?

In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable
week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the
Mission ENRICH book launch, and a record-breaking run on the Enrich U stand, we unpack
the biggest wins, lessons, and behind-the-scenes moments from our U.S. trip.

You'll hear how the expo became a living showcase for experiential marketing, why Enrich U
continues to grow faster than ever, and how consistency (plus the right prep) turns potential
chaos into predictable success. Me and Tim also reflect on the importance of downtime,
balancing business and life, and how structured storytelling can help any pet pro sell more —
without relying on social media guesswork.

Plus, Tim shares live interviews from the expo floor with new Enrich U members Alyssa and
Ross, who reveal why the program's time-saving structure and ready-to-use marketing
materials were a no-brainer for their daycare.

Tune in to discover:

• Inside the Expo – How the Enrich U stand drew record crowds and signed up 20 new
  members in two days.
• From Stage to Stand – The real story behind Dom's premium pricing and enrichment
  presentations that wowed Hershey attendees.
• Book Launch Wins – How Mission ENRICH came to life (and why it's just the beginning of
  something bigger).
• Marketing That Sells Itself – How the Pet Business Promotional Calendar saves time and
  turns regular emails into real revenue.
• Partnership Power – How the collaboration between Enrich U, PetBizSuite, and the wider
  community is fuelling industry growth.

Grab your 2026 Pet Business Promotional Calendar NOW by clicking here

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who "get it"?

And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)?

Did you see we missed last week's episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding with Vance Morris, a tailgate party, a rare Baltimore Ravens win, a packed two-day event, and a mastermind of my own — I break down the biggest lessons and the biggest owner breakthroughs captured after just the first day.

You'll hear insights from the owners, managers, and action-takers who attended the doggy daycare business bootcamp and discovered why raising prices is non-negotiable, why the best clients want to be guided, and how pre-pay models, memberships, retainers, and niche positioning can create instant clarity and better cashflow in their businesses. Basically, if you weren't there – first of all, take a long look in the mirror – but second of all… here's what you missed out on.

In this episode, you'll discover:

• Why Leadership Matters — The fastest-growing businesses are run by owners who direct the journey, not react to it.
• Premium Pricing Power — Bootcamp attendees share how increasing rates unlocked new investment and higher-quality clients.
• Know Your Best Clients — How identifying your highest-value customers gives you clarity on who to serve and what to sell.
• Memberships & Retainers — Why predictable income beats panic-filled month-ends every time.
• Work On Your Business — The breakthrough that happens when owners step back from the day-to-day and build systems instead.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Grab your 2026 Pet Business Promotional Calendar NOW by clicking here

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Still running your business with sticky notes, spreadsheets, and late-night messages?

What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically?

And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work?

In this week's episode, I sit down with long-time Elite members Sarah and Pete Stevens of K9 Adventures and Pawpal UK to reveal how they went from a disorganised dog van full of cash and confusion… to running one of the UK's most advanced, organised, and profitable pet care facilities. They tell the story of how what started for them as a simple dog walking business evolved into a full-service daycare, boarding, grooming, and enrichment centre—powered by their own custom-built app.

Sarah and Pete share how Pawpal, the all-in-one pet business platform, was born out of necessity, tested in their own facility, and is now helping daycares across the UK save time, automate admin, and unlock hidden profit through smart upsells. You'll hear the real story behind its creation, the systems that took them from stressed to scalable, and how automation can finally free you up to focus on what you actually enjoy—working with dogs.

In this episode, you'll discover:

• From Van Chaos to A Clear Vision – How a single "cash in the sun visor" moment sparked a complete business transformation.
• Growth Without Overload – The systems and pricing mindset that helped K9 Adventures scale 200x without losing control.
• Upsells That Sell Themselves – How their "McDonald's-style" add-ons generate 13.8% of revenue on autopilot.
• Automation That Pays – Why the right app can save 40+ hours a month and make your admin team obsolete.
• Tech Meets Trust – How branded apps build client confidence, streamline staff communication, and keep everything running smoothly.

If your facility's growth feels like it's outpacing your systems, this is the episode you've been waiting for. The secret isn't more hustle—it's smarter structure.

Learn more about Pawpal at www.pawpal.uk and start turning your chaos into clarity today.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still trying to fix your business problems alone because you're afraid of outside influence?

What could change if you let a fresh pair of eyes look under the hood and point out what you're missing?

And how much faster would you grow if you stopped winging it and started working with people who've already been where you want to go?

In this week's episode, I share a field report from Elite member and Enrich U co-founder Tim Jackson, who spent 24 hours on site with fellow Elite members, and Enrich U scholars Sarah and Pete Stevens at K9 Adventures London. Tim reveals how their team is levelling up their daycare with new facilities, a killer scent space, and staff-led enrichment—but also what most daycares get wrong about enrichment (and how to fix it).

Then I dive deeper into one of the most important business lessons I've learned—why getting outside help isn't a weakness, it's the ultimate growth shortcut. From my early days as a dog walker learning from mentors like Dave Davies, to my recent investment in a new high-level coaching programmes, I explain why every big leap in my career started the same way: by asking for help… and why YOURS should too.

In this episode, you'll discover:

What Fresh Eyes Reveal – Why an outsider can spot opportunities and blind spots you'll never see alone.
The Power of Enrichment in Action – How Pete and Sarah turned Enrich U ideas into real-world results (and calmer dogs).
Staff Buy-In That Sticks – What Tim learned about training teams who want to do enrichment, not just tick boxes.
Coaching Over Guessing – How paying for expert help saves years of trial and error.
Growth Mindset vs. Ego – The simple shift that separates those who scale from those who stall.

If you've been thinking, "I can figure this out on my own," this episode should your wake-up call...

To enroll in Enrich University - and get access to a full pet care enrichment curriculum AND done-for-you marketing materials each month, click here now

To get the recordings from the 2025 Pet Care Enrichment Summit click here now.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still treating enrichment like an optional extra instead of the core of your daycare experience?

What would change in your business if you stopped cramming more dogs into the yard — and started charging more for a deeper, more meaningful day?

And how much easier would life be if your staff, clients, and dogs were all on board with the same enrichment-first philosophy?

In this episode, I sit down with enrichment expert and long-time collaborator Tim Jackson to recap the biggest breakthroughs from the 2025 Pet Care Enrichment Summit.

Together we share how the industry is shifting away from chaos and crowd control — and towards personalised canine curriculums that boost behaviour, profitability, and client loyalty.

You'll hear how facilities across the globe are rethinking enrichment from the ground up, why staff engagement is the missing ingredient in most programmes, and how ideas like "scent spaces" and comfort-based enrichment are creating calmer, happier dogs (and much happier teams, not to mention the owners).

Me and Tim also tackle the biggest objections — from staff resistance to space constraints — and explain why enrichment is the lever that makes every other part of your business easier to run.

In this episode, you'll discover:

• Beyond Snuffle Mats – Why most daycares are barely scratching the surface of what enrichment can be.
• Lessons from the Zoos – How top facilities design activities with purpose, calmness, and natural behaviours in mind.
• Staff Buy-In Made Simple – How the Employee Accelerator model turns enrichment sceptics into champions.
• Innovation in Action – Real-world examples of scent walls, comfort zones, and sensory spaces transforming small facilities.
• The Missing Link – Why you're not "just" providing exercise — you're offering fulfilment, structure, and behavioural balance.

If enrichment still feels like "something extra," this episode will flip that script. It's not the future — it's the standard your clients and dogs already expect. And the sooner you embrace it, the sooner your daycare becomes the one dogs thrive in, not just survive.

To get the recordings from the 2025 Pet Care Enrichment Summit click here now.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still treating enrichment like an optional extra instead of the foundation of your service?

Do your clients really understand the experience you're selling—or are you still stuck flogging time blocks?

And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum?

Great questions, which all get answered on this weeks show, where I also share a behind-the-scenes update from my busy final quarter of the year—planning events, wrapping up the final touches on my new book, and preparing for the 2025 Pet Care Enrichment Summit.

You'll hear why enrichment is the golden key to happier dogs, more engaged staff, and premium-paying clients—and why the smartest operators are doubling down on it right now.

I also bring in snippets from Adam Delderfield and zookeeper Callan Edwards, who reveal how behaviour-focused enrichment and fresh zoo-inspired ideas are transforming the way daycares think about play, training, and client education (all of which you'll hear more about at the Summit). Plus,

I preview my brand-new presentation—Selling the Invisible—showing you how to communicate the transformation enrichment provides so clients line up to pay for it.

In this episode, you'll discover:

• Why Enrichment is the Future of Pet Care – And why owners are demanding more than a "tired dog at pickup."
• The Behaviour-First Model – How zoo-based methods are raising the bar for enrichment worldwide.
• Selling the Invisible – My new framework for packaging and pricing enrichment as an experience.
• The Power of Personalisation – Why no two dogs should get the same enrichment plan.
• The Golden Key – How enrichment unlocks profit, staff engagement, and client loyalty.

Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours!

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you leaving money on the table by treating enrichment like an optional extra instead of a core service?

Do you know how to package and price your enrichment services so they actually make you money?

And wouldn't it help to see what's working right now for daycares, trainers, and even zookeepers around the world?

In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business.

You'll hear from Tim Jackson, Dean of Enrich U, about his brand-new "House of Enrichment" presentation and the always-popular Dog Daycare Owners Round Table.

Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year's agenda is even stronger than the last.

You'll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence.

In this episode, you'll discover:

• Why Enrichment is the Future – And why daycares who ignore it will get left behind.
• The House of Enrichment – Tim Jackson's deep dive into origins, pillars, and practical application.
• Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare.
• Profitable Puppy Classes – Adam's blueprint for turning training into an enrichment upsell.
• The Best Ticket You'll Buy All Year – How to secure your spot at the only global enrichment event.

Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours!

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now