Episódios

  • Getting Your Boss to Buy into Your Strategy (from “Coaching Real Leaders”)

    Getting Your Boss to Buy into Your Strategy (from “Coaching Real Leaders”)
    Oct 6 2026
    You have a strategy you believe in. But what happens when your boss doesn’t? “Cold Call” presents this bonus episode from the podcast “Coaching Real Leaders,” where host and executive coach Muriel Wilkins works with an ambitious leader whose plan to drive growth is at risk because she hasn’t been able to get the alignment she needs from her boss. They explore what’s behind the resistance and how she can approach the relationship, and the strategy, differently. The conversation illustrates a key challenge at the heart of strategy execution: getting the people who need to support your idea on board.
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    51 minutos
  • Considering the Future of the BBC and Its Funding Model

    Considering the Future of the BBC and Its Funding Model
    Sep 29 2026
    With viewership of the British Broadcasting Company (BBC) in decline, the country’s Culture Minister must recommend a new funding model for the venerated public institution which will allow the broadcaster to succeed in an increasingly competitive media environment. Harvard Business School senior lecturer Henry McGee and host Brian Kenny discuss the case, “The Future of the BBC: Public Ownership vs. Privatization,” and the different structures an institution like the BBC could have in order to operate in a financially sound and culturally impactful way.
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    28 minutos
  • Dare to Be Bad at Something (from Fixable)

    Dare to Be Bad at Something (from Fixable)
    Sep 22 2026
    Sometimes the only way to win is by finding the courage to lose. Cold Call presents a special episode from TED’s Fixable podcast. In it, the show’s hosts, Leadership Coach Anne Morriss and Harvard Business School Professor Frances Frei, challenge leaders to “dare to be bad” in order to free up capacity to excel at more important things. They share insight on the power of a strategic “no,” the value of ruthless prioritization, and how Steve Jobs and Apple delivered breakthrough innovation by strategically underperforming. Frances also explains why you can’t always trust your own instincts, and Anne reflects on the lessons she learned in her early days of parenting.
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    26 minutos
  • How GEO Is Changing the Role of Brand Manager

    How GEO Is Changing the Role of Brand Manager
    Sep 15 2026
    AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. Co-founded by Andrew Yan, the company built a platform that enables major consumer brands, B2B software companies, and marketing agencies to track their share of voice, correct factual errors in AI responses, and manage their reputation across generative answer engines. In this episode, Harvard Business School associate professor Julian De Freitas and AthenaHQ co-founder and CEO Andrew Yan join host Brian Kenny to discuss the case “AthenaHQ: Building Brands for AI Search,” exploring how marketers are navigating the new world of generative engine optimization (GEO), the so-called “dark funnel” of customer engagement, and the need for brand managers to optimize for brand sentiment and accuracy not just search rankings.
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    31 minutos
  • Best of Cold Call: The Bumpy Road to Expanding a Fleet of Electric School Buses

    Best of Cold Call: The Bumpy Road to Expanding a Fleet of Electric School Buses
    Sep 1 2026
    How do you scale innovation in a fragmented system you don’t fully control? That is the challenge Highland Electric Fleets faced as it worked to replace diesel school buses with electric vehicles across the United States. In this episode from 2025, Harvard Business School professor Rosabeth Moss Kanter and Highland Electric founder and CEO Duncan McIntyre join host Brian Kenny to discuss the Harvard Business School case, “'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners,” and what it takes to scale a climate solution while sustaining momentum and coordinating across public and private sectors.
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    32 minutos
  • Can an AI-Powered Scribe Curb Physician Burnout?

    Can an AI-Powered Scribe Curb Physician Burnout?
    Aug 18 2026
    In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered, ambient note-taking and transcription program among a subset of clinicians to address increasing rates of staff burnout and turnover -- largely driven by the administrative burden of clinical documentation in the electronic health records (EHR). Early results showed promising reductions in clinician burnout, intention to leave, and increased physician efficiency. But concerns about the technology, including the generation of inaccurate notes with errors or hallucinations made physicians resistant to learn and adopt it into their workflows. Harvard Business School Associate Professor Susanna Gallani and host Brian Kenny discuss the challenges leadership at the health care organization anticipated as they considered scaling the AI technology responsibly in the case: The AI Scribe: Enhancing Physician Presence and Curbing Burnout at Mass General Brigham
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    24 minutos
  • Why Metaphysic AI Looked to Hollywood for a Digital Rights Model

    Why Metaphysic AI Looked to Hollywood for a Digital Rights Model
    Aug 4 2026
    Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging actors, including Tom Hanks. The company had two revenue streams: high-end content creation for Hollywood studios and a platform allowing individuals to own and control their digital likeness thanks to the entertainment industry’s “separated rights” framework. However, as AI increasingly codified expertise across other sectors, such protections do not extend; employers own workplace data by default. In such environments, when an individual's expertise can be digitally captured, replicated, and monetized, questions remain about who can capture value and the pivotal role of claiming data rights in complex multi-party negotiations. Harvard Business School Associate Professor Zoe Cullen and host Brian Kenny explore the tensions between individual rights and commercial applications of AI in the case, Metaphysic AI: Rethinking the Value of Human Expertise.
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    24 minutos
  • How a Museum Marketing Team Used AI to Bring People Closer to Art

    How a Museum Marketing Team Used AI to Bring People Closer to Art
    Jul 21 2026
    In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team explored animating a canonical artwork using AI-generated avatars as part of a digital campaign. While the approach promised novelty and attention, it raised internal concerns about brand authenticity, interpretive authority, donor relations, and reputational risk. Harvard Business School Associate Professor Julian De Freitas and Harvard Art Museums Director of Marketing John Connolly join host Brian Kenny to discuss the case, Harvard Art Museums: When Art Meets Artificial Intelligence. They explore tensions between innovation and brand stewardship in cultural marketing, organizational barriers to new technology adoption, and the strategic use of emerging technologies in brand management.
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    27 minutos