George Grombacher is the Founder of Money Alignment Academy and the host of the LifeBlood Podcast with over 1500 podcast episodes.

Being a three-time top 100 financial adviser listed by Investopedia, George sets up 401k for companies while his financial wellness company helps people get better at managing their finances. Key topics from this conversation include:

• [00:03] A background of today's guest, George Grombacher.
• [06:05] About George's advisory practice: 401k and financial wellness.
• [08:03] Money Alignment Academy; the Self-determination theory.
• [21:10] How entrepreneurs can relate business finances with their personal finances.
• [26:46] Growth investment; using profits vs borrowing.
• [31:37] The role of guidance of a business coach in business management.
• [37:17] Choosing an entity type.
• [38:58] General Financial guidelines for entrepreneurs.
• [41:09] Recommendations for retirement savings.
• [46:27] Lessons from George's experience.

Quotes

• "I recognized a long time ago that there's so much power in Community"
• "85% of people will never interact with a financial adviser"
• "It doesn't matter if it's 7 days a week or one piece of new content a month, you just need to be consistent with it, and manage expectations"
• "Gold medal of personal finance is to pay yourself first"
• "The number 2 rule is to stay out of debt"
• "Don't fool yourself, be as objective as you can about your actual situation"
• "You should have 3-6 months' worth of expenses saved up"
• "You're never going to get financial prosperity until you first reach financial security"
• "The bronze rule from my perspective is to diversify"
• "As soon as you can figure out what work that you really want to be doing, then start doing that"

Resources

• The LifeBlood Podcast
• “The Artist's Way” book by Julia Cameron
• “The War of Art” book by Steven Pressfield
• “Turning Pro” book by Steven Pressfield

Connect with George Grombacher

• Money Alignment Academy Website
• Email
• LinkedIn

Connect with the Host

• Scott Cantrell on LinkedIn

Bryan McDonald is a Partner with onPurpose Growthwhich works with clients on all issues related to sales, helping entrepreneurs with ambitious yearly or multi-year revenue goals fulfill their ambition.

The company has a coaching aspect that works with entrepreneurs who serve small and medium-sized businesses, and a consulting side that works with businesses that want to break above an unyielding sales peak. Notable points to be highlighted in this episode are:

• [00:16] Introducing our guest, Bryan McDonald.
• [08:32] Slicing a vertical; how to target potential clients.
• [21:40] Getting more customer traction using a narrow vertical slice.
• [30:55] About Bryan's market research processes.
• [39:39] Systemization of sales processes.
• [47:36] Lessons from Bryan's experience.

Quotes

• "You can't out-skill a bad system"
• "Sales doesn't end when they say yes, sale ends when the work is complete and they're happy"
• "Build your business in iterations and you'll build it faster"
• "When you have a tight enough slice of the vertical; specifically, who they are, then the other questions are a whole lot easier to answer"
• "I'd rather have 5 real deals than 50 people I'm chasing"
• "You want to give people some hoops to jump through but that hoop is not about your ego; that hoop is not about making it difficult for them; the hoop is about relevance"
• "Your business grows directly proportionate to how much you grow yourself"
• "There's no failure, there's only learning"
• "Embrace help"

Resources

• onPurpose Growth Website

Connect with Bryan McDonald

• LinkedIn
• Bryan’s Website

Connect with the Host

• Scott Cantrell on LinkedIn

Ashlee Berghoff is the Founder of A Squared Online, and the Author of the book "Eureka Results: How Entrepreneurs Can Turn Their Best Ideas into Reality".

Ashlee helps in buying back time for busy entrepreneurs by training them on prioritizing activities, managing their ideas alongside these activities, and ultimately, process improvement to achieve true entrepreneurial freedom. Highlighted points of discussion include:

• [00:05] About our guest, Ashlee Berghoff.
• [06:41] Focusing on process improvement; the 5 phases of entrepreneurial freedom.
• [14:09] Timeline expectations for entrepreneurial freedom.
• [16:50] "Eureka Results" by Ashlee; the messy middle.
• [22:01] Using systems as a tool.
• [25:00] Switching from time management to time leadership.
• [30:47] 3 paths after incorporating time leadership.
• [33:09] The role of metrics in measuring success.
• [41:00] Delegation of duties.
• [44:35] Managing Client Experience to maximize productivity.
• [46:22] Lessons learned from Ashlee's work.

Quotes

• "Your brain's probably lying to you about how overwhelmed you really are"
• "The magic is in the messy middle"
• "We use systems constantly… they're what brings structure to our life, and they're what decides what happens"
• "Any system that gets you where you want to go is a good system"
• "Give yourself the time to decide what to do with your time"
• "Time is really fascinating to me because it's not something we're ever taught how to use"
• "We don't naturally always allocate our time to the things that matter most"
• "We think of put time as free but our time is not free, there's a real opportunity cost to it"

Resources

• Eureka Results Book Website
• "Eureka Results: How Entrepreneurs Can Turn Their Best Ideas into Reality” book on Amazon.
• A Squared Online Website

Connect with Ashlee Berghoff

• LinkedIn

Connect with the Host

• Scott Cantrell on LinkedIn