Ashlee Berghoff is the Founder of A Squared Online, and the Author of the book "Eureka Results: How Entrepreneurs Can Turn Their Best Ideas into Reality".

Ashlee helps in buying back time for busy entrepreneurs by training them on prioritizing activities, managing their ideas alongside these activities, and ultimately, process improvement to achieve true entrepreneurial freedom. Highlighted points of discussion include:

• [00:05] About our guest, Ashlee Berghoff.
• [06:41] Focusing on process improvement; the 5 phases of entrepreneurial freedom.
• [14:09] Timeline expectations for entrepreneurial freedom.
• [16:50] "Eureka Results" by Ashlee; the messy middle.
• [22:01] Using systems as a tool.
• [25:00] Switching from time management to time leadership.
• [30:47] 3 paths after incorporating time leadership.
• [33:09] The role of metrics in measuring success.
• [41:00] Delegation of duties.
• [44:35] Managing Client Experience to maximize productivity.
• [46:22] Lessons learned from Ashlee's work.

Quotes

• "Your brain's probably lying to you about how overwhelmed you really are"
• "The magic is in the messy middle"
• "We use systems constantly… they're what brings structure to our life, and they're what decides what happens"
• "Any system that gets you where you want to go is a good system"
• "Give yourself the time to decide what to do with your time"
• "Time is really fascinating to me because it's not something we're ever taught how to use"
• "We don't naturally always allocate our time to the things that matter most"
• "We think of put time as free but our time is not free, there's a real opportunity cost to it"

Resources

• Eureka Results Book Website
• "Eureka Results: How Entrepreneurs Can Turn Their Best Ideas into Reality” book on Amazon.
• A Squared Online Website

Connect with Ashlee Berghoff

• LinkedIn

Connect with the Host

• Scott Cantrell on LinkedIn