Episódios

  • Using Video for Customer Support
    Feb 18 2025

    "Customers today really want that speed of answer. They are impressed when people who get back to them quickly and answer their questions."

    Video can transform your customer service in ways you might not have imagined. It seems like today speed and personalization are key. I have found that using video for customer support can set you apart from the competition. Read my blog for more from this episode on how video makes it easier to connect with your customers on a personal level.

    Notable Moments

    00:37 Addressing Customer Support with Videos

    04:57 Effective Communication Through Video

    07:14 Using Video for Internal Communication

    10:12 Planning for Clear Communication

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

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    14 minutos
  • Blending Operations and Experience Design
    Feb 11 2025

    "If you have a dream, it you can't just kind of follow it and expect it to happen. You have to chase it aggressively."

    Notable Moments

    00:46 Collaboration between creative visionaries and operational experts creates a magical experience.

    05:33 Guests seek unique experiences and heartwarming stories.

    06:37 Imagineers need curiosity, collaboration, teamwork, and business acumen.

    10:38 Imagineering offers diverse creative opportunities across 115 disciplines.

    13:18 Unexpected delights and special gestures enhance the experience.

    17:43 Embracingo new opportunities as an author and speaker.

    Bob Weis, former President of Walt Disney Imagineering, knows a thing or two about blending creativity and operations to create everyday magic. He joins to talk about transforming dreams into reality through teamwork, storytelling, and surpassing guest expectations. Read the blog for more about blending operations and experience design to create everyday magic. Connect with Bob Weis

    www.bobweis.com

    Order the book – Dream Chasing

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

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    21 minutos
  • Leading in a Family Owned Business
    Feb 4 2025

    When it comes to running a family business, one of the hardest transitions is passing the torch to the next generation. Many founders wrestle with the reality that their successors might not share the same drive or passion. Ultimately, people are the cornerstone of any business transition. Read the blog to hear how leaders can make the people in a family business feel valued and heard by offering meaningful support and success.

    Notable Moments

    00:57 The Myth of Third Generation Business Decline

    03:30 Inheriting Without Passion's Impacts Company Success

    09:08 Generational Trends and Values Evolve

    11:04 Prioritize Building Relationships Over Immediate Changes

    14:29 Focus on Hiring, Training, and Treating People Right

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

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    17 minutos
  • Managing a Remote Team
    Jan 28 2025

    "So often when things change, we worry. But then we're using the problem, not the change."

    Managing a remote team is a new reality we have to embrace. A listener shared his concerns about managing a customer service team that transitioned to remote work back in March 2020 and has remained remote ever since. Managing a remote team still requires a organizational culture, consistency, and effective communication. Read the blog for more from this episode on ways to address the challenges and make sure teams remain effective and motivated.

    Notable Moments

    00:43 Evaluating Workplace Changes and Challenges

    04:04 Effective Remote Team Communication

    06:50 Return-to-Office Challenges and Decisions

    12:20 Decide and Commit to a Plan that Aligns with the Goals

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

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    16 minutos
  • Inspiration is the Real Work of Leaders
    Jan 21 2025

    Inspiration isn’t just a buzzword. It’s the real work of leaders. Years ago, I realized that creating an inspired environment isn’t about grand gestures. It’s about subtle, everyday actions that build a culture where people feel they belong and are valued. Read my blog for more on how inspiration is the real work of leaders.

    Notable Moments

    00:57 A supportive, well-resourced environment inspires people to love their work.

    03:52 A non-toxic, supportive environment where individuals feel safe and valued leads to self-management, satisfaction, and low turnover.

    07:53 Hiring the right people is crucial for creating a positive work environment.

    12:19 Recognize and appreciate others; it motivates them and makes a difference.

    14:25 Discover more with "The Main Street Leader" or CockerellStore.com

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

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    15 minutos
  • How to Organize Your Time
    Jan 14 2025

    "When you start using that word later, later shows up faster than you can imagine."

    Every day is a new opportunity to achieve your goals. A lot of people make New Year's resolutions and set big plans for a fresh start, but I believe every day marks a new beginning. There isn't a secret way of doing it. It's just a matter of getting started and sticking to it. Read my blog for more on how to organize your time.

    Notable Moments

    00:57 Start by taking action daily; progress will follow.

    03:14 If it's important tomorrow, start today.

    09:07 Daily planning prevents future problems.

    11:35 Take charge; change comes quickly with action.

    13:32 Evaluate worth of big life decisions.

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

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    17 minutos
  • How a Leader Should Communicate
    Jan 7 2025

    "Is it hard to be a good leader? Yes, it's hard. But it's satisfying to have people you're helping every day, being available for them, and sharing your knowledge making them better."

    Notable Moments

    00:47 Impact of promote a culture of availability and trust between leaders and employees

    05:50 Open communication prevents disasters and protects reputation

    09:34 Risk of not being accessible or approachable, such as people seeking alternatives

    10:13 Being unavailable worsens organizational and individual issues

    13:32 Dissatisfaction can lead to unexpected or unwanted actions

    When I was an executive, I made it a priority to be available, and not just in theory but in practice. Being approachable isn't just about having an open-door policy. It's about creating a culture where employees feel genuinely comfortable reaching out. Read the blog for more from this episode.

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

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    15 minutos
  • Making Your Operation Run in Your Absence
    Dec 31 2024

    "If if you can't take a day off, you've really messed up. You haven't got the right people, I guarantee you."

    Notable Moments

    01:32 Hire reliable, well-trained people with good attitudes.

    05:50 Train employees for independent, confident work.

    07:13 Empower staff to operate independently and efficiently.

    If you can step away and your operation still runs like clockwork, you're doing things right. In order to make that happen you need to hire right, train right, and treat your people right. Read more in my blog on how to make this happen in your organization.

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

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    12 minutos