Creative Juice

De: Indepreneur
  • Sumário

  • Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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Episódios
  • EP340: How To Tame YOur Wildest Music Marketing Ideas
    Sep 17 2024

    Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...

    In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!

    If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!

    DISCOVER:

    1. Why Artists Need To Balance Creativity With Marketing Fundamentals

    2. What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies

    3. Why We Read Old Copywriting Books

    4. How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans

    5. Why Not All Opportunities Are Opportunities

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

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    29 minutos
  • EP339: What We Learned From Our Biggest Music Marketing Case Studies
    Sep 10 2024

    For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path...

    In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals!

    If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode!

    DISCOVER:

    1. How Artists Can Get Off The Revenue Rollercoaster

    2. What You Can Do To Sell Records at a Premium

    3. Why You Should Only Pay Attention to ONE Metric When It Comes To Ad Frequency

    4. How PR and Paid Social Work Together

    RESOURCES:

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Learn Top Music Marketing Strategies Inside IndiePRO

    Join Us In The Indepreneur Discord Server!

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    38 minutos
  • EP338: Understanding The Pace of Your Audience Growth
    Sep 3 2024

    Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"...

    In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals of advertising from top to bottom, finding your hero ad, and how to tap into customer journey marketing in your music career!

    If you've ever felt discouraged by the speed of your fan base growth and want to set yourself up for success in the future, this episode is for you!

    DISCOVER:

    1. What Artists Need To Know About The Pace of Audience Growth When Advertising

    2. Why You Should Be Polarizing In Your Online Presence

    3. What To Look For In a "Hero" Ad For Your Music

    4. How To Analyze Fan Engagement At Every Level of Your Marketing

    5. What Traps Artists Fall Into When Calling Fans To Action

    RESOURCES:

    Learn Top Music Marketing Strategies Inside IndiePRO

    Looking to expand your team or need marketing help? Apply to work with IndieX!

    Join Us In The Indepreneur Discord Server!

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    32 minutos
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