If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...

In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!

If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!

DISCOVER:

1. What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important

2. Why Focusing Just On Getting Attention Is A Common Mistake Among Artists

3. How To Create A Strong First Impression That Sticks With New Fans

4. How To Educate Your Fans With Content That Keeps Them Engaged

5. Where The Buddy System As A Customer Journey Fits Into These Attention Levers

6. How The Stages Of Awareness Affect Fan Engagement And Business Growth

7. How Different Levels Of Fan Awareness Affect Your Business Growth

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

How To Build A Fan Base Online

EP12: The Steps To Building A Massive Fan Base ("The Buddy System")

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough...

In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business!

If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need.

DISCOVER:

1. What The Primary Goal Of Music Marketing Is And How It Should Serve Your Career

2. How To Decrease The Gap Between Your Current Income And Potential Music-Related Earnings

3. What Are The Three Ways To Grow Any Business, Including Your Music Career

4. Which Two Paths You Might Take In Your Music Career And How To Choose The Right One

5. How To Distinguish Between False And Helpful Narratives About Growing Your Fan Base

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

The Evolution of Sync Licensing with Mark Eckert and THATPITCH

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths...

In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies!

If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen!

DISCOVER:

1. How To Plan And Execute A Launch That Draws In Subscribers And Customers

2. Why New Launches Short Circuit Your Brain To The Work of Monetization

3. What To Consider When Building Offers and Funnels

4. How Sales Promotions Smooth Out Your Revenue

5. What Risks Come With Tour-Related Monetization And How To Navigate Them

6. How To Excel With Your Membership (And Where Most Artists Fall Short)

7. Which Two Types Of Artists Find The Most Success With Streaming Revenue Paths

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!