Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...

In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!

If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!

DISCOVER:

1. Why Artists Need To Balance Creativity With Marketing Fundamentals

2. What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies

3. Why We Read Old Copywriting Books

4. How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans

5. Why Not All Opportunities Are Opportunities

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path...

In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals!

If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode!

DISCOVER:

1. How Artists Can Get Off The Revenue Rollercoaster

2. What You Can Do To Sell Records at a Premium

3. Why You Should Only Pay Attention to ONE Metric When It Comes To Ad Frequency

4. How PR and Paid Social Work Together

RESOURCES:

Looking to expand your team or need marketing help? Apply to work with IndieX!

Learn Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"...

In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals of advertising from top to bottom, finding your hero ad, and how to tap into customer journey marketing in your music career!

If you've ever felt discouraged by the speed of your fan base growth and want to set yourself up for success in the future, this episode is for you!

DISCOVER:

1. What Artists Need To Know About The Pace of Audience Growth When Advertising

2. Why You Should Be Polarizing In Your Online Presence

3. What To Look For In a "Hero" Ad For Your Music

4. How To Analyze Fan Engagement At Every Level of Your Marketing

5. What Traps Artists Fall Into When Calling Fans To Action

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles!

In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Learn how to manage and set goals with the two essential resources every artist must invest, why artists are uniquely positioned to excel at marketing, and the smart way to analyze your vanity metrics!

If you want to make music and make it a profitable venture, this episode will help you see the long game and how to attack it!

DISCOVER:

1. Why The Path To Profitability In Music Requires A Long-term Perspective

2. How To Set Realistic Goals At The Intersection Of Art And Commerce

3. What Resources You Need To Invest In Your Marketing

4. What ROI To Look For On Your Time And Capital

5. How To Use Vanity Metrics Intelligently

6. Why Your Marketing Efforts Should Always Enhance Your Creativity

7. Why Artists Are Uniquely Built To Be Great Marketers

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today...

In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact!

If you've ever felt lost trying to navigate the current best practices when it comes to Meta advertising, use these tips straight out of our agency playbooks to help you run your campaigns with confidence!

DISCOVER:

1. How We Approach Retargeting Strategy In 2024

2. When To Use Interest Targeting vs Broad Targeting

3. What Audiences Should You Target In Your Sales Promotions

4. What Ad Campaign Structure Is Currently Working For Driving Streams

5. How To Plan and Budget Your Tour Marketing Ad Campaigns

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

How As December Falls Sold Out Their UK Tour

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Want to maximize the potential of your merch store sales? Even a small set of products can go a long way...

In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the attention of various customer avatars within your fan base, and reskin and refresh your offers to breathe new life into your marketing campaigns.

Whether you've got a merch store with tons of products or just a few offers, the tips in this episode will help you increase the reach and impact of your merch!

DISCOVER:

1. How To Use Vinyl And CD Variants And Limited Runs In Your Marketing

2. How To Design Offers For Different Customer Avatars Within Your Fan Base

3. Why New Ad Creative Tests Will Increase Your Sales

4. How To Reskin Your Offers Around The Calendar

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

How to NEVER Need a Reason to Sell to Your Fans

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle...

In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicians can take away from comedians, who have free reign over trends, why trendjacking is NOT a quick fix for problems in your marketing, and understand how news and current events influence your fans' online behavior!

If you want to engage with trends in a way that feels genuine to you and your fans, tune into this episode for strategies to approach trendjacking the right way!

DISCOVER:

1. How To Use Subtle Trendjacking In Your Music Career

2. What Musicians Can Learn From Comedians About Handling Trending Topics

3. Why Trendjacking Isn’t A Solution For Marketing Infrastructure Problems

4. How Current Events Shape Fan Interactions And Behaviors Online

5. What Strategies Work Best For Integrating Trends Authentically Into Your Promotions

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership...

In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music business and fans! Learn the mistakes artists make when gating exclusive music, videos, and other content and how to tease gated content with hooks and messaging that get attention straight from a client case study from our agency, IndieX!

Whether you’re just starting out with gated content or looking to enhance your current strategy, this episode is packed with strategies that you can put into practice today!

DISCOVER:

1. How To Choose The Right Content To Gate

2. Why Unique Hooks Make The Biggest Impact With Gated Content

3. How To Choose Between Opt-ins, Memberships, And Paywalls

4. What Can Make Your Free Offers Feel Exclusive And Enticing

5. How To Effectively Tease Your Gated Content To Spark Interest

6. Why The Music Industry Misses When It Comes To Bribes and Memberships

7. What You Can Learn From Creators Like Podcasters, YouTubers, And Comedians

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

What Musicians Can Learn From Tabloids and Celebrity Gossip

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!