For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful?

In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street Entertainment and former president of Outerloop Group. With years of experience under his belt, Mike shares his journey from DIY hardcore roots to managing major acts like Ice Nine Kills, TX2, Solence, Charlotte Sands, Scene Queen, Bailey Spinnn, and As December Falls! Learn about the dynamics between artists and managers, the importance of authenticity, and how Mike's unique journey in the music business shapes his approach to building music careers.

Whether you're an artist looking to grow your career or a manager aiming to refine your approach, this conversation and Mike's insight and advice will help you navigate the industry landscape!

DISCOVER:

How To Identify And Prioritize Revenue Streams For Artists

Why Artist Authenticity And Perseverance Are Key To Success

What Makes a Manager-Artist Relationship Thrive

How To Strategically Plan A Release With Tours, Merch Drops, And Content

Why Embracing AI And New Tools Can Benefit Your Music Career

How To Sustain Motivation And Avoid Burnout In A Fast-paced Industry

What Steps Are Vital In Developing An Artist's Career Trajectory

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

10th Street Entertainment

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Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan?

In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that's got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an "industry psyop," and dive into whether this strategy is as new or as noteworthy as it seems!

Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you're presenting your art to the world!

DISCOVER:

Why Marketing Your Music Can Feel Like A Psyop

How The Band Geese Got Into The Spotlight

What Chaotic Good Did To Engineer A Buzzworthy Campaign

How This Approach Ties Into The History Of Music Marketing

What Influencers And UGC Have To Do With Music Virality

Why It's Crucial To Understand The Nuts And Bolts Of Marketing Today

How To Avoid Getting Sucked Into Gimmicks That Won't Last

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available...

In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies.

If you're unsure about where to build your fanbase online, you won't want to miss this episode's breakdown of the social media landscape!

DISCOVER:

Why Short Form Video Content Is Essential Across Platforms

How To Figure Out Which Platforms Align With What You Enjoy

Why You Should Consider Where Similar Artists Are Succeeding

What The Benefits Are Of Choosing A Platform You Actually Like

How Experimenting And Using Social Media As A User Can Guide Your Decisions

When To Go Deeper Than Just The Mainstream Social Platforms

What To Avoid When Choosing A Platform Just Because It's Popular

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

When your music marketing systems start falling apart, how do you come up with a game plan?

In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about identifying points of failure in your music marketing strategy, tweaking your process to better fit your life and career, and the importance of being prepared for changes!

If you've ever felt like your marketing efforts hit a roadblock right when you need them most, this episode is packed with insights to keep your momentum going even when life throws you curveballs!

DISCOVER:

Why Being Underprepared Will Derail Your Music Marketing Systems

How to Identify and Fix Points of Failure in Your Content Strategy

What It Means to Build Resilience in Your Marketing Systems

How to Adjust Your Plans for Unexpected Life Changes

Why There's No "One-Size-Fits-All" Solution in Music Marketing

How Honest Reflection on Your Priorities Drives Success

What Your Beliefs About Burnout Teach You About Sustainability

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Are artists just traveling t-shirt salesmen? Let's actually unpack that concept...

In this episode of Creative Juice, Jack and Circa discuss monetization in the music industry and what business artists are really in! Learn about the core of your music career by examining if you're truly in the business of creating music or something else entirely and understand how different artist business types have different focuses!

If you're trying to understand where your efforts should be going for maximum impact and profitability, this episode is your go-to guide!

DISCOVER:

Why Your Music Isn't Just The Product And What Actually Might Be

How Understanding Your Business Type Can Lead To Better Decisions

What Separates Successful Artists From The Struggling With Business Focus

Why Focusing On What Already Works Can Catapult Your Career Forward

What Questions You Should Be Asking To Define Your Artist Business

How To Avoid The Trap Of Outdated Music Industry Gatekeeping

Why Recognizing Your Business Type Changes Your Approach Entirely

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Do you know when to call it quits on an idea versus pushing on?

In this episode of Creative Juice, Jack and Circa tackle why artists abandon ship when projects are just hitting their stride! Learn about the critical skill of knowing when to lean into success, how waving goodbye to fan engagement assets damages careers, and why recognizing the value in the long game keeps artists moving forward.

If you're sick of stalling the potential of your music marketing plans, this episode will help you keep your momentum!

DISCOVER:

Why Stopping Productive Projects Confuses Fans

Why Artists Often Make Hasty Decisions To Bail On Success

What Recognizing Momentum Can Do For A Successful Music Career

What Stable Strategies Teach Us About Businesses

How Finishing Projects Affects The Trajectory Of Your Career

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

If the question "which strategy is right for me?" has you stuck in your music career, you're not alone...

In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans.

If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you!

DISCOVER:

How Decision Paralysis Is Hindering Your Marketing Success

Why You Should Value Failure More Than Success In Early Marketing

What Fast Feedback Loops Can Do For Your Music Career

How To Categorize Marketing Tactics Into Actionable Buckets

Why Getting Things Wrong Is Crucial To Eventually Getting Things Right

How To Balance Strategic Goals With Tactical Moves In Your Marketing

What Your "Quick Wins" Say About Your Overall Marketing Strategy

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Artists Managers, Marketing, and Lessons To Help You Get Ahead

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

If the question "which strategy is right for me?" has you stuck in your music career, you're not alone...

In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans.

If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you!

DISCOVER:

How Decision Paralysis Is Hindering Your Marketing Success

Why You Should Value Failure More Than Success In Early Marketing

What Fast Feedback Loops Can Do For Your Music Career

How To Categorize Marketing Tactics Into Actionable Buckets

Why Getting Things Wrong Is Crucial To Eventually Getting Things Right

How To Balance Strategic Goals With Tactical Moves In Your Marketing

What Your "Quick Wins" Say About Your Overall Marketing Strategy

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Artists Managers, Marketing, and Lessons To Help You Get Ahead

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!