• Doing It Online : The Doable Online Marketing Podcast

  • De: Kate McKibbin
  • Podcast

Doing It Online : The Doable Online Marketing Podcast

De: Kate McKibbin
  • Sumário

  • This is the Doing It Online Podcast with your host serial entrepreneur, 6 and 7 figure funnel strategist and super nerd, Kate McKibbin, where every week we’re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a tonne more profit too.
    Copyright 2023 All rights reserved.
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Episódios
  • #248 - This is why your offer isn't selling (and how to fix it)
    Feb 18 2025

    There are only ever two reasons why your courses aren't selling.

    Number one, you are simply not getting enough eyeballs on your offers in an affordable way.

    And number two, your offer is not a hell's yes, which means it sells with ease and with profit, no matter really what you're doing with it.

    If you think your problem might be number two, I’ve got good news! Today I’m breaking down what’s causing this stagnation, and how you can fix it!

    When I say "hell's yes," I mean an offer that sells with ease and profit. It's the kind of product or service that people don't just purchase at the beginning and end of a promotion but all throughout. Imagine the rush of seeing consistent sales rolling in. That's the dream!

    To achieve this goal, all you need to do is make sure your offer checks these three boxes:

    1. It Must Feel Great for You
    2. It Must Feel Great for Your Clients
    3. It Must Make Sense for Your Business

    It's not enough to just get one or two of these pillars right, you need to find a balance between all three or issues will come up. For instance, if your offer feels great for you and your business but not your clients, sales will suffer.

    Get it right, though, and the transformation is incredible. Just look at the client of mine who improved her sales from a few a month to dozens a week!

    Imagine the difference it could make in your business.

    LINKS:

    Website | Instagram | Programs | YouTube

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    12 minutos
  • #247 - How to get your first 500 subscribers - Step by step action plan
    Feb 11 2025

    Trying to sell anything online when you don’t have an audience is like shouting into the void.

    The only way to make that work is if you’ve got a massive budget to throw around, and honestly, who does?!

    But don’t despair!

    Today I want to share with you an easy, three-step plan to get your first 500 email subscribers, so you can start making waves - all without spending a cent!

    Your first task today is creating an irresistible lead magnet that stands out. You might also call it an 'opt-in bribe' because, let’s be honest, we’re basically ‘bribing’ people to join our email list, and here’s the key: Make it juicy! Something so valuable people can't help but sign up.

    Then it’s time to use my 'Beg, Borrow, Pay' framework.

    Step 1 - Beg: Reach out personally to friends, family, and colleagues who might be interested in what you're doing and ask them to share it. This step can feel uncomfortable but if you ask sincerely and make the process easy, people are often more than willing to help!

    Step 2 - Borrow: Once you’ve got some traction, it’s time to commit to a routine of sharing your lead magnet three times a day across various platforms - Facebook groups, LinkedIn groups, Reddit threads, anywhere your ideal customer might be hanging out.

    Phase 3 - Pay: Re-invest a portion of your initial revenue back into your strategy. Consider running Facebook ads for your freebie, allowing your list to grow more rapidly and begin paying for itself.

    So, there you have it, my three-step framework for skyrocketing your subscriber count to 500+ quickly and without breaking the bank.

    I’d love to hear how it works for you, so please reach out on Instagram @HelloFunnels if you give it a try.

    Until next time, happy list building!

    LINKS:

    Website | Instagram | Programs | YouTube

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    14 minutos
  • #246 - How I made $5k a week from my dead instagram account
    Feb 4 2025

    Have you ever felt trapped in Instagram jail? Like the algorithm is out to get you? Or like social media is just a big waste of time?

    I’ve been there, and I know how frustrating it can be when no matter what you try, or how hard you work, you can’t get your follower count to grow. Then came last year, when I decided to give it one last try, and I posted something completely different.

    Suddenly, my engagement shot up to the heavens, and we kept riding that wave ever since.So let’s talk about the three big changes that made a difference:

    • Changing My Mindset
    • Updating My Offers
    • Building Simple Funnels

    To keep this momentum going I then revamped the type of content I was posting. I researched and experimented to find three types of post that really resonated with the audience I wanted to attract.

    • Possibility Posts
    • Behind the Scenes
    • Problem Solving

    The ultimate trick here was to fill my posts with intrigue that invited people to engage and delve deepr. This means leaving some things out, so they’d need to click a link, or download my content to satisfy their curiosity.

    If you’re feeling trapped with a static social media account, I hope this post has given you some guidance and inspiration on how you can transform it into a thriving venture.

    LINKS:

    Website | Instagram | Programs | YouTube

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    19 minutos
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