“When should I start marketing my book?” This is a question I get asked all the time! Along with other similar questions like, “Do I need to build an email list?” And “What are some effective ways to market my book?”

My guest, Lacy Lieffers of Black Fox Marketing, is here to answer all of these questions (and more) in this podcast episode! Tune into this episode to hear us talk about why marketing matters from day one, how to think about book marketing throughout the entire writing, editing, and publishing process, and so much more.

We’ll also cover things like:

• [04:59] Why it’s important to start your book marketing efforts early—and how integrating marketing into your writing process from day one can set you up for long-term success
• [05:33] What to do if you feel overwhelmed by book marketing (and how to avoid spinning your wheels, wasting a bunch of time and money)
• [10:28] Lacy shares her thoughts on the age-old debate of growing your social media versus growing your email list and tells you exactly where to spend your time and energy to make the most impact
• [11:08] How to flip the script on what it means to work with book influencers (spoiler alert: stop making everything all about you!)
• [25:22] How to build your author brand in a way that resonates with readers and sets you (and your books) apart in a crowded market
• [33:52] A few of Lacy’s favorite tactics for creating buzz around your book (and later, driving sales during your book launch)
  
  

I LOVED this conversation with Lacy because she’s so knowledgeable and passionate about book marketing—and no wonder, with over 16 years of experience helping authors build their personal brands and market their books! If you’ve ever felt overwhelmed or uncertain about book marketing, you’re going to love this episode!

⭐ Rate + Review + Follow on Apple Podcasts

"I love the Fiction Writing Made Easy podcast!" ← If that sounds like you, please consider rating and reviewing this show! Your rating and review will help other writers find this podcast, and they're also super fun for me to read. Just click here, scroll all the way to the bottom, tap five stars to rate the show, and then select "Write a Review." Be sure to let me know your favorite episodes, too!

Also, if you haven't done so already, make sure you're following the podcast! I'll be adding a bunch of bonus episodes to the feed, and if you're not following the show, there's a good chance you'll miss them. Click here to follow now!

🔗 Links mentioned in this episode:

• Black Fox Marketing
• Lacy Lieffers on Instagram
• Grab Lacy’s Book Launch Playbook here!

Interested in becoming a book coach? Check out Author Accelerator's Book Coach Certification program before prices increase in 2025!

Support the show

👉 Looking for a transcript? If you’re listening on Apple Podcasts or Spotify, scroll down below the episode player until you see the transcript.

Selling 5,000+ copies of a debut novel in 18 months (without a massive social media following) might seem out of reach to most aspiring authors. But, in fact, it’s not. And our incredible podcast guest, Jennifer Lauer, is here to show you how it's done.

When we last spoke, Jennifer was on the brink of launching her debut sci-fi novel, The Girl in the Zoo. Fast-forward to today, and she's sold over 5,000 copies, launched a successful fiction podcast, and released a new paranormal mystery novella series.

In the episode, you’ll hear us talk about things like:

• [05:01] Jennifer's honest breakdown of book launch setbacks, including how she handled unexpected Amazon delays and a COVID diagnosis
• [07:49] How Jennifer leveraged NetGalley to rack up over 200 Amazon reviews and 250 Goodreads reviews—and why she says it was worth braving the potential for harsh feedback
• [10:57] Jennifer's persistence in securing BookBub features for international and US markets that drove her novel to #1 on multiple Amazon lists
• [21:48] How Jennifer sold just over 5,000 copies in 18 months with minimal social media presence (plus, the importance of releasing your work, even if it's imperfect, and how this mindset contributed to her success)
• [28:03] How Jennifer's fiction podcast, The Strange Chronicles, helped her overcome writer's block and draft her latest novella in one summer
• [38:24] The marketing plans for Jennifer's new series launch, including which strategies she's keeping, which she's ditching, and why influencer boxes might not be worth the hype

Whether you're gearing up to launch your first novel or looking to breathe new life into your backlist, this episode is packed with actionable strategies you can use today.

⭐ Rate + Review + Follow on Apple Podcasts

"I love the Fiction Writing Made Easy podcast!" ← If that sounds like you, please consider rating and reviewing this show! Your rating and review will help other writers find this podcast, and they're also super fun for me to read. Just click here, scroll all the way to the bottom, tap five stars to rate the show, and then select "Write a Review." Be sure to let me know your favorite episodes, too!

Also, if you haven't done so already, make sure you're following the podcast! I'll be adding a bunch of bonus episodes to the feed, and if you're not following the show, there's a good chance you'll miss them. Click here to follow now!

🔗 Links mentioned in this episode:

• Ep. 85 - Student Spotlight: How She Overcame Her Fear of the Blank Page (and Indie Published Her Novel) with Jennifer Lauer
• Jennifer Lauer's Website & Instagram
• Start Somewhere by Jennifer Lauer

Interested in becoming a book coach? Check out Author Accelerator's Book Coach Certification program before prices increase in 2025!

Support the show

👉 Looking for a transcript? If you’re listening on Apple Podcasts or Spotify, scroll down below the episode player until you see the transcript.

It’s no secret that one of the biggest roadblocks to getting traditionally published is the dreaded literary agent rejection.

But to find the right literary agent for you and your story, you have to go through the process of querying a handful of agents—which means you should expect to get a handful of rejections before finding your perfect match.

In this episode, I’m sharing the three most common literary agent rejection scenarios and, more importantly, what you can do in each scenario to take the next steps and keep moving forward with your querying journey.

Tune into this episode to hear things like:

• [02:04] What it means to get a form rejection letter from a literary agent (and why this does NOT mean you should give up on your publishing goals)
• [05:21] The next steps to take if an agent requests your full manuscript (or some sample pages) but then still doesn’t offer you representation
• [05:46] What literary agents are looking for in your opening pages—and how to determine if you might be missing any of the elements they’re looking for
• [10:42] What it means to get a “Revise & Resubmit” request from a literary agent (and more importantly, what NOT to do if you get one)
• [12:38] 5 signs you should stop querying—including my answer to the commonly asked question, “How long should I query agents before giving up?”

If you’ve ever wondered how to interpret the rejection letters you’re receiving (or how to take action on the rejection letters you’re receiving), you’re going to love this episode!

⭐ Rate + Review + Follow on Apple Podcasts

"I love the Fiction Writing Made Easy podcast!" ← If that sounds like you, please consider rating and reviewing this show! Your rating and review will help other writers find this podcast, and they're also super fun for me to read. Just click here, scroll all the way to the bottom, tap five stars to rate the show, and then select "Write a Review." Be sure to let me know your favorite episodes, too!

Also, if you haven't done so already, make sure you're following the podcast! I'll be adding a bunch of bonus episodes to the feed, and if you're not following the show, there's a good chance you'll miss them. Click here to follow now!

🔗 Links mentioned in this episode:

• Ep. 58 - 10 Querying Mistakes (& How To Avoid Them)
• Ep. 142 - How To Write A Query Letter That Works
• First 5 Pages Workshop: How To Hook Readers In Your First 5 Pages

Interested in becoming a book coach? Check out Author Accelerator's Book Coach Certification program before prices increase in 2025!

Support the show

👉 Looking for a transcript? If you’re listening on Apple Podcasts or Spotify, scroll down below the episode player until you see the transcript.