• Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML's Business Model Transformation

  • Apr 9 2024
  • Duração: 41 minutos
  • Podcast

Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML's Business Model Transformation

Ouça grátis

Ver detalhes do programa

  • Sumário

  • Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate — even somewhat controversial — circumstances, Amir and his team decided to make the product paid only. This business model shift would end up transforming his company for the better.

    In this episode, we dive into the challenges and dynamics of taking a product from freemium to premium successfully, from community buy-in and market positioning to pricing models and retaining users. Whether you're a seasoned developer or a budding entrepreneur, this episode is a must-listen for anyone navigating the ever-changing landscape of software monetization.

    ----

    Thanks to Amir for joining us and providing such valuable advice about building successful distributed companies. Join us next week with Yoast founder Joost de Valk for his insights about the power of raising funds in bootstrapping ecosystems.

    plugin.fm is brought to you by Freemius, your all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.
    Exibir mais Exibir menos
Exibir mais Exibir menos

O que os ouvintes dizem sobre Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML's Business Model Transformation

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.

Avaliações Audible.com.br

Avaliações na Amazon
Nenhuma revisão disponível