Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects.

In 2011, while doing enterprise sales, Vova learned the importance of tailoring a price to a buyer and why psychology can powerfully impact the sales process. Years later, Vova experimented with prices and packaging for a micro-SaaS he developed. At Freemius, he’s been actively involved in creating and experimenting with the company’s pricing page to optimize results.

The final episode of plugin.fm season 2 distills a decade of pricing mastery into an insightful hour-long conversation.

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Thanks to Vova for joining us and providing such valuable advice about software pricing pages and the psychology behind them.

Season 2 is a wrap and we’d like to thank all of our guests for the valuable insights and experiences they provided! Look out for news on season 3 shortly 😉

plugin.fm is brought to you by Freemius, your all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.

Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations.

This episode is a deep dive into the art of scaling. It explores various topics: the mindset required as a founder, challenges, exhilarating moments, and the struggles along the way. Jason shares invaluable insights and lessons learned through his entrepreneurial journey, shedding light on what it takes to navigate the complexities of scaling a business.

Prepare for a conversation that is enlightening, inspiring, and packed with actionable advice for anyone looking to skyrocket their business.

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Thanks to Jason for joining us and providing such valuable advice about the art of scaling a business. Join us next week with Freemius founder and CEO Vova Feldman to learn about mastering the art of mastering software pricing pages.

plugin.fm is brought to you by Freemius, your all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.

Joost de Valk shaped the landscape of WordPress SEO with his company Yoast. What started as a small bootstrapped product grew into a 40-person enterprise with over 12 million websites using the flagship product Yoast SEO. Incredibly, this was just the beginning of Joost’s journey. In 2021, Joost and his wife Marieke van de Rakt exited Yoast, which set him on a new, exciting path into the world of investing with Emilia Capital.

In this episode, Joost shares his unique experience and perspective of the software creator ecosystem as seen from both sides of the fence. We explore his investment criteria, outcome expectations, and the intricate dance between profit and growth.

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Thanks to Joost for joining us and providing such valuable advice about building successful distributed companies. Join us next week with Jason Cohen, a serial entrepreneur and the founder of the renowned WP Engine, as we explore how to build and scale successful businesses.

plugin.fm is brought to you by Freemius, your all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.