• From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems

  • Apr 16 2024
  • Duração: 36 minutos
  • Podcast

From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems

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  • Sumário

  • Joost de Valk shaped the landscape of WordPress SEO with his company Yoast. What started as a small bootstrapped product grew into a 40-person enterprise with over 12 million websites using the flagship product Yoast SEO. Incredibly, this was just the beginning of Joost’s journey. In 2021, Joost and his wife Marieke van de Rakt exited Yoast, which set him on a new, exciting path into the world of investing with Emilia Capital.

    In this episode, Joost shares his unique experience and perspective of the software creator ecosystem as seen from both sides of the fence. We explore his investment criteria, outcome expectations, and the intricate dance between profit and growth.

    ----

    Thanks to Joost for joining us and providing such valuable advice about building successful distributed companies. Join us next week with Jason Cohen, a serial entrepreneur and the founder of the renowned WP Engine, as we explore how to build and scale successful businesses.

    plugin.fm is brought to you by Freemius, your all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.
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