This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Agricultural Economic Insights: https://aei.ag/

Today's episode features David Widmar of Agricultural Economic Insights.

David first appeared on the show a year ago on episode 399, which ended up being one of my most listened-to episodes of the year. Today, we discuss the current state of the ag economy, the margin squeeze that farmers are facing and where that places us on the economic cycle that commodities tend to follow. We also talk about some key ideas and mental models that David has written about for how to manage risk during this challenging time for the industry.

As background, David Widmar is an agricultural economist specializing in ag trends and the farm economy. Through his research, he supports agribusinesses and farmers in their strategic and planning efforts. David’s current work can be found at Agricultural Economic Insights, aei.ag, which he co-founded with Dr. Brent Gloy in 2014. Prior to Agricultural Economic Insights, Mr. Widmar was a researcher with the Department of Agricultural Economics at Purdue University, and served as the economist for the Kansas Department of Agriculture.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Mach: https://www.mach.io/

Today’s episode features Colin Hurd who is the CEO of Mach. Colin first appeared on this show back on episode 180 in November of 2019. At that time he had just sold his previous company, Smart Ag, to Raven Industries. Colin continued working for Raven Industries until 2022, when he left and eventually helped to bring together a partnership merger to form Mach. Mach works with Original Equipment Manufacturers (otherwise known as OEMs). These are all of the companies that manufacture equipment, in our context farm equipment. Mach helps these OEMs that want to incorporate autonomy into their products.

This again is part of an insight I had at the FIRA USA show, which is that there is a whole emerging industry of companies that exist to service the robotics and automation companies so that they can bring their solutions to farmers. Mach is one of those companies.

Also, I’m delighted to have Colin back on the show because he offers such a rich perspective as a technologist with a really deep understanding of agriculture and an accomplished entrepreneur. Colin discusses the current landscape of ag equipment manufacturers, some of the tailwinds and headwinds in bringing more autonomous solutions to the farm, a cool case study of how Mach works with another former podcast guest GUSS Automation, whether or not he thinks Mach can be a big company, and Colin’s predictions for what the future holds for this part of the industry.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Janette Barnard's Prime Future Newsletter: https://primefuture.substack.com/

Future of Agriculture YouTube Channel: https://www.youtube.com/@FutureOfAg

Dr. G. Kee Jim is the founding partner of Feedlot Health Management Services Ltd. (FHMS). Dr. Jim’s cattle feeding companies (G.K. Jim Farms, Cattlinc Inc, Silverado Cattle Inc, Taweel Cattle Company Ltd, Korova Feeders Ltd, Diamond Feeders, Quality Beef Producers LP, CanTex Feeders LP, Tierra Blanca Cattle Feeders LP, and Ordway Cattle Feeders LP) are major players in the Canadian and United States cattle industries through ownership of cows, backgrounding cattle, grass cattle, feedlot cattle, and feedlots. In addition, Kee has served on the board of directors of several beef industry groups and as an Adjunct Professor in the Veterinary Medicine and Biomedical Sciences and VERO at Texas A&M University.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.