This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Agricultural Economic Insights: https://aei.ag/

Today's episode features David Widmar of Agricultural Economic Insights.

David first appeared on the show a year ago on episode 399, which ended up being one of my most listened-to episodes of the year. Today, we discuss the current state of the ag economy, the margin squeeze that farmers are facing and where that places us on the economic cycle that commodities tend to follow. We also talk about some key ideas and mental models that David has written about for how to manage risk during this challenging time for the industry.

As background, David Widmar is an agricultural economist specializing in ag trends and the farm economy. Through his research, he supports agribusinesses and farmers in their strategic and planning efforts. David’s current work can be found at Agricultural Economic Insights, aei.ag, which he co-founded with Dr. Brent Gloy in 2014. Prior to Agricultural Economic Insights, Mr. Widmar was a researcher with the Department of Agricultural Economics at Purdue University, and served as the economist for the Kansas Department of Agriculture.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Mach: https://www.mach.io/

Today’s episode features Colin Hurd who is the CEO of Mach. Colin first appeared on this show back on episode 180 in November of 2019. At that time he had just sold his previous company, Smart Ag, to Raven Industries. Colin continued working for Raven Industries until 2022, when he left and eventually helped to bring together a partnership merger to form Mach. Mach works with Original Equipment Manufacturers (otherwise known as OEMs). These are all of the companies that manufacture equipment, in our context farm equipment. Mach helps these OEMs that want to incorporate autonomy into their products.

This again is part of an insight I had at the FIRA USA show, which is that there is a whole emerging industry of companies that exist to service the robotics and automation companies so that they can bring their solutions to farmers. Mach is one of those companies.

Also, I’m delighted to have Colin back on the show because he offers such a rich perspective as a technologist with a really deep understanding of agriculture and an accomplished entrepreneur. Colin discusses the current landscape of ag equipment manufacturers, some of the tailwinds and headwinds in bringing more autonomous solutions to the farm, a cool case study of how Mach works with another former podcast guest GUSS Automation, whether or not he thinks Mach can be a big company, and Colin’s predictions for what the future holds for this part of the industry.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Janette Barnard's Prime Future Newsletter: https://primefuture.substack.com/

Future of Agriculture YouTube Channel: https://www.youtube.com/@FutureOfAg

Dr. G. Kee Jim is the founding partner of Feedlot Health Management Services Ltd. (FHMS). Dr. Jim’s cattle feeding companies (G.K. Jim Farms, Cattlinc Inc, Silverado Cattle Inc, Taweel Cattle Company Ltd, Korova Feeders Ltd, Diamond Feeders, Quality Beef Producers LP, CanTex Feeders LP, Tierra Blanca Cattle Feeders LP, and Ordway Cattle Feeders LP) are major players in the Canadian and United States cattle industries through ownership of cows, backgrounding cattle, grass cattle, feedlot cattle, and feedlots. In addition, Kee has served on the board of directors of several beef industry groups and as an Adjunct Professor in the Veterinary Medicine and Biomedical Sciences and VERO at Texas A&M University.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

So much of what we talk about on this show comes together in the cab of a tractor to leverage technology and make the best possible decisions for the farm. And I really haven’t spent enough time exploring the innovations surrounding the tractor itself. We take it for granted a little bit, but it really is the hub of a modern farming operation. The Magnum Tractor has been a flagship of the Case IH brand since it debuted in 1987, and Joe does a great job of talking about the work that goes into making this essential piece of equipment the best it can be.

Some background on Joe Miller:

He grew up on a farm in Rochester, Indiana and has always enjoyed working with equipment from a young age. This led to his current career with CNH which has included business management, new equipment sales, and parts and service sales. Joe has an MBA from the Indiana Kelley School of Business and a masters in ag economics from Purdue.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

Sponsored by Case IH: https://www.caseih.com/

The VINE: https://thevine.io/

Farmhand Ventures: https://www.farmhandventures.com/

The Reservoir: https://www.reservoir.co/

F3 Innovate: https://www.f3innovate.org/

Today you’ll hear from three people: Hannah Johnson, Connie Bowen, and Danny Bernstein. Hannah is the Industry Lead for The VINE at UC Ag and Natural Resources. Connie is the founding general partner at Farmhand Ventures who works with The VINE. Danny is CEO and managing partner at Reservoir, which includes Reservoir Ventures, and nonprofit incubators, Reservoir Farms & Labs, which is what he’ll be talking about today.

I attended FIRA-USA this past October to try to better understand what’s happening in ag robotics and automation. What I didn’t expect was to see some really fascinating public-private partnership efforts that I think fill some real needs in agriculture innovation. But as luck would have it, that’s what happened, and so I wanted to put together this episode to highlight it. I think this type of work is critical. Running a farm, doing industry-leading research, growing a startup, all of these things are all-consuming tasks. It really is important to build the connective tissue to empower and fully enable new and lasting innovations in agtech.

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

Featured Podcast Episodes:

1. David Friedberg on Joining Ohalo Genetics as CEO, Gene Editing Technology, and AgTech Trends by The Modern Acre
2. How Syngenta is Thinking About AI with Feroz Sheikh by Agtech - So What?
3. The Agriculture Economy: How Bad Is It and Where Is It Going? by The Business of Agriculture
4. Coaching Farmers for Profit: Athletes Have Coaches Why Shouldn't You? by Farm4Profit
5. Navigating the De-Commoditization of Ag with Daniel Oh of AgCertain by The Pacesetter Pod
6. A New Direction in Florida Citrus with Benny McLean by Regenerative Agriculture Podcast
7. Emerging Trends in Sustainable Packaging with Max Teplitski and Andrew Stephens by Fresh Takes on Tech

Links to other resources mentioned:

• FoA 395: Where is Agriculture Headed? Insights From Six Different Ag Podcasts
• 'Biological' Is Not A Category (it's the future of agriculture)
• The Changing Farm Economy with David Widmar of Agricultural Economic Insights
• Ask The Ag Economist With Trey Malone, Ph.D.
• Farm Business Strategy with Kristjan Hebert
• Implementing a Farm Operating System with Kristjan Hebert
• The Farm Entrepreneur Mindset with Evan Shout of Maverick Ag
• Understanding Status Quo Risk in Ag with Jim Schweigert of Gro Alliance
• Challenging Assumptions About Regenerative Agriculture With John Kempf

Conservation Technology Information Center: https://www.ctic.org/

Regrow Ag: https://www.regrow.ag/

The Nature Conservancy: https://www.nature.org/en-us/

FoA 248: Regrow Merges Agronomic Insights with Sustainability Metrics

Today’s episode is made possible thanks to the support of the Conservation Technology Information Center (CTIC). Formed in 1982 to support the widespread use of economically and environmentally beneficial agricultural systems, CTIC’s mission is to champion, promote and provide information on climate-smart technologies and sustainable agricultural systems that conserve and enhance soil, water, air and wildlife resources and are productive and profitable.

Members of this non-profit organization include farmers, policy makers, regulators, academic researchers, agribusiness leaders, conservation group personnel, farm media, and others. It is supported by the U.S. Environmental Protection Agency, USDA Natural Resources Conservation Service, and other public entities.

Thank you very much to the Conservation Technology Information Center for supporting agricultural innovation and the Future of Agriculture podcast.

All right, now let’s dive into today’s episode. I’m excited for this, because while the content of today’s show are right in our wheelhouse at the data-driven intersection of technology and sustainability, I don’t think I’ve ever had an episode quite like this. We’re not featuring an individual or company, but a collaboration. A group of people who saw a problem in the lack of important information, and came together to make that happen.

To tell this story, I’m very pleased to have on the show three guests: Bill Salas who is the chief strategy officer at Regrow, Dave Gustafson, project director at the Conservation Technology Information Center, and Kris Johnson, director of agriculture at The Nature Conservancy.

Some brief context here:

CTIC, Regrow, and The Nature Conservancy are all partners is bringing together the Observational Tillage Information System, or OpTIS. This is an automated system to map tillage, residue cover, winter cover, and soil health practices using remote sensing data.

And before anyone Tweets me concerned about using remote sensing to track on-farm practices, you should know: while OpTIS calculations are performed at the farm-field scale using publicly available data, the privacy of individual producers is fully protected by reporting only spatially-aggregated results at regional and watershed scales.

This collaboration has been happening for over 14 years, long before just about anyone was talking about carbon sequestration or climate smart agriculture, so in a lot of ways, this effort was ahead of its time. And it’s a good thing it was, because these data are needed now more than ever. So, I highly recommend you stick around through all of today’s episode, as we talk about the past, present and future of OpTIS, highlight some of the use cases it enables, and talk about the importance of efforts like this for the future of agriculture.

And this isn’t just answering the simple question of are farmers doing x practice at not. This data can inform much more nuanced questions, like:

• Why do farmers employ conservation practice in certain areas vs others?
• Does this correlate with investments made in those areas?
• What is the relationship between crop insurance and conservation...

Bloomfield Robotics: https://bloomfield.ai/

Kubota North America Corporation Acquires US-based AgTech Startup

FOA 228: Solving the Rural Connectivity Problem with Dr. Sara Spangelo of Swarm

Quick note: I am still looking for a couple of brands to partner with in 2025. If your company might be interested in positioning yourself as an innovator in the ag industry, I would love to talk with you about my quarterly presenting sponsorship package. This is an exclusive, I only work with a maximum of four companies per year, and I’m hoping to have all of them locked in by the end of the first quarter of 2025. So if your company is doing innovative work and you’d like to share that with thousands of leaders in the ag industry, please reach out to me at tim@aggrad.com or via LinkedIn or Twitter. I’m happy to share details.

Ok, now back to today’s conversation with Mark DeSantis. As I mentioned, Mark was first on the show about four years ago on episode 228 in October of 2020. Since that time, Mark and team grew Bloomfield AI, a company that helps specialty crop growers improve the health and performance of their crop on a per-plant basis using computer vision and artificial intelligence. Then this past September, it was announced that Kubota had acquired the company.

I wanted to invite Mark back on the show to talk about the experience and his views on where autonomy, robotics and digital ag go from here.

Mark led Bloomfield through the acquisition and is now a consultant to Kubota. Prior to joining Bloomfield in 2019, he was previously cofounder and CEO of RoadBotics (acquired by Michelin), a company that assessed roadway infrastructure using AI. So he’s been in this space of robotics for real world applications for a long time. He is also an adjunct professor of entrepreneurship at Carnegie Mellon University.