This week Ari sits down with Dorian Perron, the co-founder of Groover, a platform that connects artists who want to promote their music with media outlets, radio stations, record labels, playlist curators and industry professionals seeking emerging talents. Ari and Dorian go in depth about how artists can safely pitch their music and receive constructive feedback from industry professionals. They discuss the current state of playlisting—specifically how to avoid botted playlists and streaming fraud while promoting your music. You’ll also get to hear Ari’s unfiltered thoughts about Groover and other playlisting platforms in this deep-dive conversation. If you’re an artist who self-promotes their music, this episode is for you.

Get 15% off your first campaign with Groover with the code ARISTAKE

Website: Groover.co

Variety Article (Streaming Fraud): https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/

00:00 Artists' Goals and Varying Needs

01:18 Introduction to Groover

02:08 Streaming Fraud and Shady Companies

03:35 The Ecosystem of Playlist Curators

05:28 What is Groover?

09:41 Evolution of Playlists and Curators

12:26 Starting Groover in California

13:21 The Rise of Playlists

14:17 Types of Playlists on Spotify

17:05 Groover's Focus on User-Generated Playlists

18:28 The Impact of Playlists on Artists' Careers

19:26 Nourishing Different Types of Playlists

22:38 Pitching Songs to Playlist Curators on Groover

26:53 Paying for Consideration, Not Placement

28:21 The Streaming Fraud Issue

35:42 Verifying Legitimacy of Playlists

40:26 Factors Affecting Success on Groover

44:46 Defining Success in the New Music Business

50:42 Tailoring Music to Please Curators

56:26 Quality vs. Tailoring in Groover Campaigns

01:05:39 Varied Results on Groover

01:09:18 Finding Your Own Pace in the Music Business

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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